A data profile of the people who buy, follow and care about Ski resort in France — modelled from more than twelve digital signal sources. Ski resort has an estimated audience of 4,525,784 people in France.
The average Ski resort fan in France is 41.3 years old, more male, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Provence-Alpes-Côte d'Azur.
Top brand affinities include Ski mountaineering, Snowboard, Alpine skiing, with strongest over-indexing on Ski mountaineering (9.58× the country average).
Demographically, the Ski resort audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ski resort fan in France is more male, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Ski mountaineering.
The key figures that characterise the Ski resort profile in France.
43.9% are female, 56.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 41.3 |
| Estimated audience size | 4,525,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Ski resort audience comes from France.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 11.1% |
| Germany | 6.8% |
Where the Ski resort audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~1.5M | 2.50× | |
| 02 | Provence-Alpes-Côte d'Azur | ~700K | 1.98× | |
| 03 | Occitanie | ~500K | 1.32× | |
| 04 | Grand Est | ~500K | 1.24× | |
| 05 | Île-de-France | ~900K | 1.14× | |
| 06 | Corsica | ~20K | 0.94× | |
| 07 | Nouvelle-Aquitaine | ~400K | 0.92× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.89× | |
| 09 | Centre-Val de Loire | ~100K | 0.71× | |
| 10 | Brittany | ~100K | 0.67× | |
| 11 | Normandy | ~100K | 0.67× | |
| 12 | Pays de la Loire | ~200K | 0.63× | |
| 13 | Hauts-de-France | ~200K | 0.62× |
The strongest cross-interests of the Ski resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waterfowl | Pets & Animals | 14.15× | ||
| 02 | Ski mountaineering | Sports | 9.58× | ||
| 03 | Ski touring | Sports | 9.47× | ||
| 04 | Cross-country skiing | Sports | 8.66× | ||
| 05 | OUTDOOR ADVENTURE | Games | 7.96× | ||
| 06 | Freestyle skiing | Sports | 7.86× | ||
| 07 | Backcountry skiing | Sports | 7.52× | ||
| 08 | Snowboard | Sports | 7.41× | ||
| 09 | Lindsey Vonn | Sports | 5.71× | ||
| 10 | Alpine skiing | Sports | 5.35× | ||
| 11 | Ski | Sports | 4.42× | ||
| 12 | Modeling agency | Fashion & Accessoires | 4.38× | ||
| 13 | Snow | Travel & Leisure | 4.07× | ||
| 14 | Winter sport | Sports | 3.66× | ||
| 15 | Travel website | Travel & Leisure | 3.47× | ||
| 16 | Travel Adventures | Travel & Leisure | 3.09× | ||
| 17 | Outdoor enthusiast | Sports | 3.00× | ||
| 18 | TikTok | Internet & Social Media | 1.81× | ||
| 19 | Tour de France | Sports | 1.72× | ||
| 20 | Sports | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.94× | |
| Risk Appetite | THRILL | 1.83× | |
| Sports Activity | POWER | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Extroversion | THRILL | 0.98× | |
| Creativity | OPEN | 0.99× |
Ski resort has an estimated audience of 4,525,784 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
43.9% of Ski resort fans are female, 56.1% are male, with an average age of 41.3 years.
Ski resort fans show strongest brand affinity for Ski mountaineering (9.58×), Snowboard (7.41×), and Alpine skiing (5.35×) over the country average.
Ski resort fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~1.5M), Île-de-France (reach ~900K), and Provence-Alpes-Côte d'Azur (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Ski resort itself, the audience over-indexes on Snowboard (7.41×), Alpine skiing (5.35×), Backcountry skiing (7.52×), and Ski (4.42×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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