A data profile of the people who buy, follow and care about Winter sport in France — modelled from more than twelve digital signal sources. Winter sport has an estimated audience of 4,493,413 people in France.
Winter sport has an estimated audience of 4,493,413 people in France. 42.2% are female, 57.8% are male, average age 40.0. Top brand affinities: Alpine skiing, Half marathon, Ski resort, Tour de France, Bouldering.
Top brand affinities include Alpine skiing, Half marathon, Ski resort, with strongest over-indexing on Alpine skiing (6× the country average).
Demographically, the Winter sport audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Winter sport fan in France is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Winter sport profile in France.
42.2% are female, 57.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 40.0 |
| Estimated audience size | 4,493,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Winter sport audience comes from France.
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 9.9% |
| Germany | 8.5% |
The strongest cross-interests of the Winter sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski jumping | Sports | 9.63× | ||
| 02 | Half marathon | Sports | 8.72× | ||
| 03 | Bouldering | Sports | 8.29× | ||
| 04 | FIS Alpine Ski World Cup | Sports | 6.43× | ||
| 05 | Alpine skiing | Sports | 6.00× | ||
| 06 | Arc'teryx | Fashion & Accessoires | 5.85× | ||
| 07 | Winter Olympic Games | Sports | 4.90× | ||
| 08 | Ski resort | Travel & Leisure | 3.66× | ||
| 09 | Weather forecasting | Home & Garden | 3.53× | ||
| 10 | Garmin | Technology & Electronics | 3.52× | ||
| 11 | Extreme sport | Sports | 3.23× | ||
| 12 | Permanent residency | Business & Career | 3.00× | ||
| 13 | Tinder | Internet & Social Media | 3.00× | ||
| 14 | Kitchen garden | Home & Garden | 3.00× | ||
| 15 | Bicycle touring | Sports | 2.91× | ||
| 16 | Gymnastics | Sports | 2.72× | ||
| 17 | Decoration | Home & Garden | 2.06× | ||
| 18 | Midi Libre | News | 1.86× | ||
| 19 | EasyJet | Travel & Leisure | 1.82× | ||
| 20 | Tour de France | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.30× | |
| Patriotism | CONSERVATISM | 3.00× | |
| Sports Activity | POWER | 2.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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