A data profile of the people who buy, follow and care about Winter sport in Italy — modelled from more than twelve digital signal sources. Winter sport has an estimated audience of 7,059,147 people in Italy.
Winter sport has an estimated audience of 7,059,147 people in Italy. 39.8% are female, 60.2% are male, average age 41.3. Top brand affinities: Alpine skiing, Gymnastics, FIS Alpine Ski World Cup, Bouldering, Ski resort.
Top brand affinities include Alpine skiing, Gymnastics, FIS Alpine Ski World Cup, with strongest over-indexing on Alpine skiing (4.99× the country average).
Demographically, the Winter sport audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Winter sport fan in Italy is more male, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Winter sport profile in Italy.
39.8% are female, 60.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 41.3 |
| Estimated audience size | 7,059,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Winter sport audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 9.9% |
| Germany | 8.5% |
The strongest cross-interests of the Winter sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bouldering | Sports | 9.32× | ||
| 02 | FIS Alpine Ski World Cup | Sports | 7.54× | ||
| 03 | Alpine skiing | Sports | 4.99× | ||
| 04 | Skechers | Fashion & Accessoires | 4.74× | ||
| 05 | Ski resort | Travel & Leisure | 4.32× | ||
| 06 | Gymnastics | Sports | 4.03× | ||
| 07 | Patagonia | Fashion & Accessoires | 3.27× | ||
| 08 | Hiking boot | Fashion & Accessoires | 2.82× | ||
| 09 | Sneaker collecting | Fashion & Accessoires | 2.76× | ||
| 10 | Draught beer | Food & Beverages | 2.71× | ||
| 11 | Snowboarding | Sports | 2.69× | ||
| 12 | The North Face | Fashion & Accessoires | 2.61× | ||
| 13 | Extreme sport | Sports | 2.57× | ||
| 14 | CrossFit | Sports | 2.46× | ||
| 15 | DAZN | Movies & TV | 2.31× | ||
| 16 | Outdoors | Travel & Leisure | 2.30× | ||
| 17 | Robert Redford | Movies & TV | 1.98× | ||
| 18 | Motorcycle accessories | Cars & Mobility | 1.87× | ||
| 19 | Online games | Games | 1.70× | ||
| 20 | Mobile game | Games | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.58× | |
| Sports Activity | POWER | 1.58× | |
| Indulgence | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.67× | |
| Patriotism | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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