A data profile of the people who buy, follow and care about Alpine skiing in Italy — modelled from more than twelve digital signal sources. Alpine skiing has an estimated audience of 6,432,358 people in Italy.
The average Alpine skiing fan in Italy is 40.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Winter sport, FIS Alpine Ski World Cup, Ski resort, with strongest over-indexing on Winter sport (4.99× the country average).
Demographically, the Alpine skiing audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Alpine skiing fan in Italy is more male, around 40.6 years old, with strong Travelling tendencies and a notable affinity for Winter sport.
The key figures that characterise the Alpine skiing profile in Italy.
42.2% are female, 57.8% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 40.6 |
| Estimated audience size | 6,432,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Alpine skiing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 13.4% |
| Germany | 8.9% |
Where the Alpine skiing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 2.56× | |
| 02 | Lombardy | ~1.5M | 1.43× | |
| 03 | Aosta Valley | ~20K | 1.37× | |
| 04 | Friuli-Venezia Giulia | ~100K | 1.03× | |
| 05 | Molise | ~30K | 1.01× | |
| 06 | Basilicata | ~60K | 0.98× | |
| 07 | Liguria | ~200K | 0.97× | |
| 08 | Umbria | ~100K | 0.97× | |
| 09 | Piedmont | ~500K | 0.95× | |
| 10 | Calabria | ~200K | 0.95× | |
| 11 | Abruzzo | ~100K | 0.95× | |
| 12 | Sardinia | ~200K | 0.94× | |
| 13 | Marche | ~200K | 0.94× | |
| 14 | Veneto | ~500K | 0.92× | |
| 15 | Sicilia | ~500K | 0.90× | |
| 16 | Puglia | ~400K | 0.90× | |
| 17 | Emilia-Romagna | ~500K | 0.87× | |
| 18 | Tuscany | ~400K | 0.87× | |
| 19 | Campania | ~600K | 0.86× | |
| 20 | Lazio | ~600K | 0.78× |
The strongest cross-interests of the Alpine skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 6.84× | ||
| 02 | Cross-country skiing | Sports | 5.93× | ||
| 03 | Lindsey Vonn | Sports | 5.92× | ||
| 04 | Winter sport | Sports | 4.99× | ||
| 05 | Ski resort | Travel & Leisure | 4.60× | ||
| 06 | Fell running | Sports | 4.54× | ||
| 07 | Snowboard | Sports | 4.35× | ||
| 08 | Federica Brignone | Sports | 4.18× | ||
| 09 | Arianna Fontana | Sports | 3.99× | ||
| 10 | Freestyle skiing | Sports | 3.79× | ||
| 11 | Backcountry skiing | Sports | 3.41× | ||
| 12 | Ski mountaineering | Sports | 3.25× | ||
| 13 | Outdoors | Travel & Leisure | 2.72× | ||
| 14 | Snow | Travel & Leisure | 2.58× | ||
| 15 | Ski | Sports | 2.44× | ||
| 16 | Bicycle touring | Sports | 2.31× | ||
| 17 | Outdoor enthusiast | Sports | 2.28× | ||
| 18 | Dolomites | Travel & Leisure | 2.14× | ||
| 19 | Trentino-Alto Adige/Südtirol | Travel & Leisure | 1.98× | ||
| 20 | Camping | Travel & Leisure | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.46× | |
| Design Affinity | PREMIUM | 1.41× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.89× |
Alpine skiing has an estimated audience of 6,432,358 people in Italy, concentrated in Lombardy and Campania.
42.2% of Alpine skiing fans are female, 57.8% are male, with an average age of 40.6 years.
Alpine skiing fans show strongest brand affinity for Winter sport (4.99×), FIS Alpine Ski World Cup (6.84×), and Ski resort (4.6×) over the country average.
Alpine skiing fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~600K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Alpine skiing itself, the audience over-indexes on FIS Alpine Ski World Cup (6.84×), Ski resort (4.6×), Snowboard (4.35×), and Lindsey Vonn (5.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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