Dolomites Audience in Italy
Dolomites has an estimated audience of 8,663,353 people in Italy. 53.5% are female, 46.5% are male, average age 46.1. Top regions: Veneto, Lombardy, Trentino-Alto Adige/Südtirol. Top brand affinities: Automobiles, EasyJet, Home Design, Nail art, Calzedonia.
The average Dolomites fan in Italy is 46.1 years old, balanced, and lives primarily in Veneto. The audience is concentrated in Veneto, Lombardy, Trentino-Alto Adige/Südtirol. Top brand affinities include Automobiles, EasyJet, Home Design, with strongest over-indexing on Automobiles (1.51× the country average). Demographically, the Dolomites audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Dolomites fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 46.1 |
| Estimated audience size | 8,663,353 |
Audience persona
The typical Dolomites fan in Italy is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Automobiles.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Veneto | 1,355,800 | 1.98× |
| Lombardy | 1,295,842 | 0.85× |
| Trentino-Alto Adige/Südtirol | 834,638 | 8.7× |
| Lazio | 679,986 | 0.64× |
| Tuscany | 576,842 | 1× |
| Emilia-Romagna | 366,001 | 0.52× |
| Piedmont | 365,915 | 0.57× |
| Campania | 339,860 | 0.35× |
| Sicilia | 225,873 | 0.3× |
| Friuli-Venezia Giulia | 177,517 | 1.09× |
| Puglia | 148,799 | 0.25× |
| Liguria | 138,535 | 0.57× |
| Sardinia | 113,917 | 0.47× |
| Marche | 77,048 | 0.36× |
| Calabria | 57,243 | 0.22× |
| Abruzzo | 55,463 | 0.29× |
| Umbria | 53,328 | 0.38× |
| Basilicata | 22,791 | 0.29× |
| Aosta Valley | 22,009 | 1× |
| Molise | 7,712 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Automobiles | 1.51× | Cars & Mobility |
| EasyJet | 1.52× | Travel & Leisure |
| Home Design | 1.65× | Home & Garden |
| Nail art | 1.51× | Beauty & Wellness |
| Calzedonia | 1.65× | Fashion & Accessoires |
| Architecture & Interior Design | 1.85× | Home & Garden |
| Ski resort | 1.59× | Travel & Leisure |
| Manicure & Pedicure | 1.57× | Beauty & Wellness |
| Urban horticulture | 1.76× | Home & Garden |
| Home Interiors | 1.81× | Home & Garden |
| Home Interior Design | 1.54× | Home & Garden |
| Handmade | 1.64× | Home & Garden |
| Beauty & Fashion | 1.64× | Beauty & Wellness |
| Motivi | 1.66× | Fashion & Accessoires |
| Beach Party | 1.5× | Travel & Leisure |
| Maisons du Monde | 1.61× | Home & Garden |
| Holiday village | 1.56× | Travel & Leisure |
| Tyrol (state) | 1.72× | Travel & Leisure |
| Pattern (sewing) | 1.52× | Home & Garden |
| Handmade Crafts | 1.58× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Sports Activity | POWER | 1.32 |
| Travelling | THRILL | 1.3 |
| DIY Mentality | THRILL | 1.26 |
| Community Orientation | OPEN | 1.22 |
| Design Affinity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 52.6% |
| Germany | 10.6% |
| United States | 3.9% |
See Dolomites audiences in other countries
More Region audiences in Italy
- Mediterranean Sea (25,698,242)
- South Tyrol (18,423,090)
- Apulia (13,793,162)
- Trentino-Alto Adige/Südtirol (9,598,466)
- Adriatic Sea (7,725,808)
Frequently asked questions
How many fans does Dolomites have in Italy?
Dolomites has an estimated audience of 8,663,353 people in Italy, concentrated in Veneto and Lombardy.
What is the gender split and age of Dolomites fans?
53.5% of Dolomites fans are female, 46.5% are male, with an average age of 46.1 years.
Which brands do Dolomites fans like most?
Dolomites fans show strongest brand affinity for Automobiles (1.51×), EasyJet (1.52×), and Home Design (1.65×) over the country average.
Where do Dolomites fans live in Italy?
Dolomites fans in Italy are most concentrated in Veneto (reach 1,355,800), Lombardy (reach 1,295,842), and Trentino-Alto Adige/Südtirol (reach 834,638). These three regions account for the largest share of the active audience.
What other brands do Dolomites fans also like?
Beyond Dolomites itself, the audience over-indexes on EasyJet (1.52×), Home Design (1.65×), Nail art (1.51×), and Calzedonia (1.65×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Dolomites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.