A data profile of the people who buy, follow and care about Dolomites in Italy — modelled from more than twelve digital signal sources. Dolomites has an estimated audience of 8,663,353 people in Italy.
The average Dolomites fan in Italy is 46.1 years old, balanced, and lives primarily in Veneto.
The audience is concentrated in Veneto, Lombardy, Trentino-Alto Adige/Südtirol.
Top brand affinities include Automobiles, EasyJet, Home Design, with strongest over-indexing on Automobiles (1.51× the country average).
Demographically, the Dolomites audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dolomites fan in Italy is balanced, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Automobiles.
The key figures that characterise the Dolomites profile in Italy.
53.5% are female, 46.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 46.1 |
| Estimated audience size | 8,663,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Dolomites audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 52.5% |
| Germany | 10.6% |
| United States | 3.9% |
Where the Dolomites audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 8.58× | |
| 02 | Veneto | ~1.5M | 1.96× | |
| 03 | Friuli-Venezia Giulia | ~200K | 1.08× | |
| 04 | Tuscany | ~600K | 1.00× | |
| 05 | Aosta Valley | ~20K | 1.00× | |
| 06 | Lombardy | ~1.5M | 0.85× | |
| 07 | Molise | ~30K | 0.80× | |
| 08 | Basilicata | ~50K | 0.68× | |
| 09 | Lazio | ~700K | 0.65× | |
| 10 | Liguria | ~200K | 0.63× | |
| 11 | Piedmont | ~400K | 0.60× | |
| 12 | Umbria | ~80K | 0.59× | |
| 13 | Sardinia | ~100K | 0.56× | |
| 14 | Emilia-Romagna | ~400K | 0.55× | |
| 15 | Abruzzo | ~100K | 0.51× | |
| 16 | Marche | ~100K | 0.50× | |
| 17 | Calabria | ~100K | 0.49× | |
| 18 | Campania | ~400K | 0.41× | |
| 19 | Sicilia | ~300K | 0.39× | |
| 20 | Puglia | ~200K | 0.38× |
The strongest cross-interests of the Dolomites audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Architecture & Interior Design | Home & Garden | 1.85× | ||
| 02 | Home Interiors | Home & Garden | 1.81× | ||
| 03 | Urban horticulture | Home & Garden | 1.76× | ||
| 04 | Tyrol (state) | Travel & Leisure | 1.72× | ||
| 05 | Motivi | Fashion & Accessoires | 1.66× | ||
| 06 | Home Design | Home & Garden | 1.65× | ||
| 07 | Calzedonia | Fashion & Accessoires | 1.65× | ||
| 08 | Handmade | Home & Garden | 1.64× | ||
| 09 | Beauty & Fashion | Beauty & Wellness | 1.64× | ||
| 10 | Maisons du Monde | Home & Garden | 1.61× | ||
| 11 | Ski resort | Travel & Leisure | 1.59× | ||
| 12 | Handmade Crafts | Kids & Family | 1.58× | ||
| 13 | Manicure & Pedicure | Beauty & Wellness | 1.57× | ||
| 14 | Holiday village | Travel & Leisure | 1.56× | ||
| 15 | Home Interior Design | Home & Garden | 1.54× | ||
| 16 | EasyJet | Travel & Leisure | 1.52× | ||
| 17 | Pattern (sewing) | Home & Garden | 1.52× | ||
| 18 | Automobiles | Cars & Mobility | 1.51× | ||
| 19 | Nail art | Beauty & Wellness | 1.51× | ||
| 20 | Beach Party | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.23× | |
| Pet Ownership | JOY | 1.13× | |
| Creativity | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Spirituality | BALANCE | 0.83× | |
| Urban Lifestyle | OPEN | 0.84× |
Dolomites has an estimated audience of 8,663,353 people in Italy, concentrated in Veneto and Lombardy.
53.5% of Dolomites fans are female, 46.5% are male, with an average age of 46.1 years.
Dolomites fans show strongest brand affinity for Automobiles (1.51×), EasyJet (1.52×), and Home Design (1.65×) over the country average.
Dolomites fans in Italy are most concentrated in Veneto (reach ~1.5M), Lombardy (reach ~1.5M), and Trentino-Alto Adige/Südtirol (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Dolomites itself, the audience over-indexes on EasyJet (1.52×), Home Design (1.65×), Nail art (1.51×), and Calzedonia (1.65×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dolomites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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