A data profile of the people who buy, follow and care about Holiday village in Italy — modelled from more than twelve digital signal sources. Holiday village has an estimated audience of 3,890,514 people in Italy.
Holiday village has an estimated audience of 3,890,514 people in Italy. 59.8% are female, 40.2% are male, average age 45.8. Top brand affinities: Max Mara, WhatsApp, Hair Extensions, Wikipedia, Personal finance.
Top brand affinities include Max Mara, WhatsApp, Hair Extensions, with strongest over-indexing on Max Mara (4.87× the country average).
Demographically, the Holiday village audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Holiday village fan in Italy is more female, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Max Mara.
The key figures that characterise the Holiday village profile in Italy.
59.8% are female, 40.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 45.8 |
| Estimated audience size | 3,890,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 10% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Holiday village audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 31.2% |
| Netherlands | 13.2% |
| France | 10.5% |
The strongest cross-interests of the Holiday village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | All-inclusive resort | Travel & Leisure | 6.65× | ||
| 02 | Bungalow | Home & Garden | 5.13× | ||
| 03 | Max Mara | Fashion & Accessoires | 4.87× | ||
| 04 | Hair Extensions | Beauty & Wellness | 4.57× | ||
| 05 | Voting | Politics & Society | 3.81× | ||
| 06 | Expedia | Travel & Leisure | 3.65× | ||
| 07 | Influencer marketing | Internet & Social Media | 3.43× | ||
| 08 | Travel agency | Travel & Leisure | 3.02× | ||
| 09 | Wikipedia | Internet & Social Media | 2.63× | ||
| 10 | Mediaset | Technology & Electronics | 2.40× | ||
| 11 | Champagne | Food & Beverages | 2.26× | ||
| 12 | Slovenia | Travel & Leisure | 2.15× | ||
| 13 | Bicycle | Cars & Mobility | 2.13× | ||
| 14 | OVS | Fashion & Accessoires | 2.11× | ||
| 15 | Internet & Social Media | 1.90× | |||
| 16 | Confectionery | Food & Beverages | 1.84× | ||
| 17 | Personal finance | Business & Career | 1.64× | ||
| 18 | Borsa Italiana | Business & Career | 1.63× | ||
| 19 | Beaches | Travel & Leisure | 1.56× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.09× | |
| Travelling | THRILL | 1.65× | |
| Luxury Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Spirituality | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Holiday village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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