A data profile of the people who buy, follow and care about Bicycle in Italy — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 9,419,826 people in Italy.
The average Bicycle fan in Italy is 42.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Pull-up (exercise), Tour de France, Beach Party, with strongest over-indexing on Pull-up (exercise) (6.4× the country average).
Demographically, the Bicycle audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bicycle fan in Italy is more male, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for Pull-up (exercise).
The key figures that characterise the Bicycle profile in Italy.
42.4% are female, 57.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 42.3 |
| Estimated audience size | 9,419,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Bicycle audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
Where the Bicycle audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 1.74× | |
| 02 | Veneto | ~1M | 1.43× | |
| 03 | Tuscany | ~800K | 1.26× | |
| 04 | Lombardy | ~2M | 1.25× | |
| 05 | Friuli-Venezia Giulia | ~200K | 1.25× | |
| 06 | Piedmont | ~900K | 1.22× | |
| 07 | Abruzzo | ~200K | 1.20× | |
| 08 | Emilia-Romagna | ~900K | 1.15× | |
| 09 | Aosta Valley | ~30K | 1.11× | |
| 10 | Umbria | ~200K | 1.04× | |
| 11 | Marche | ~200K | 1.03× | |
| 12 | Liguria | ~300K | 0.96× | |
| 13 | Lazio | ~1M | 0.95× | |
| 14 | Sardinia | ~200K | 0.78× | |
| 15 | Molise | ~30K | 0.78× | |
| 16 | Sicilia | ~600K | 0.77× | |
| 17 | Basilicata | ~60K | 0.73× | |
| 18 | Puglia | ~500K | 0.69× | |
| 19 | Calabria | ~200K | 0.63× | |
| 20 | Campania | ~700K | 0.62× |
The strongest cross-interests of the Bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pull-up (exercise) | Sports | 6.40× | ||
| 02 | Vuelta a España | Sports | 3.33× | ||
| 03 | Pinarello | Cars & Mobility | 3.15× | ||
| 04 | Giro d'Italia | Sports | 2.70× | ||
| 05 | Tour de France | Sports | 2.55× | ||
| 06 | Freestyle Motocross | Sports | 2.27× | ||
| 07 | Holiday village | Travel & Leisure | 2.13× | ||
| 08 | Beach Party | Travel & Leisure | 2.12× | ||
| 09 | alVolante | News | 2.07× | ||
| 10 | Isabel Marant | Fashion & Accessoires | 2.02× | ||
| 11 | Racing bicycle | Sports | 2.00× | ||
| 12 | Aprilia | Cars & Mobility | 2.00× | ||
| 13 | Hand tool | Home & Garden | 1.98× | ||
| 14 | Bicycle touring | Sports | 1.93× | ||
| 15 | Maisons du Monde | Home & Garden | 1.88× | ||
| 16 | Mountain bike | Sports | 1.82× | ||
| 17 | Novak Djokovic | Sports | 1.80× | ||
| 18 | Bricolage | Home & Garden | 1.68× | ||
| 19 | Sport bike | Cars & Mobility | 1.54× | ||
| 20 | Polizia di Stato | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.95× | |
| Travelling | THRILL | 0.92× | |
| DIY Mentality | THRILL | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.64× | |
| Mindfulness | BALANCE | 0.65× | |
| Extroversion | THRILL | 0.65× |
Bicycle has an estimated audience of 9,419,826 people in Italy, concentrated in Lombardy and Lazio.
42.4% of Bicycle fans are female, 57.6% are male, with an average age of 42.3 years.
Bicycle fans show strongest brand affinity for Pull-up (exercise) (6.4×), Tour de France (2.55×), and Beach Party (2.12×) over the country average.
Bicycle fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Veneto (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Bicycle itself, the audience over-indexes on Tour de France (2.55×), Beach Party (2.12×), Novak Djokovic (1.8×), and Bicycle touring (1.93×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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