Bicycle Audience in Italy
Bicycle has an estimated audience of 9,419,826 people in Italy. 42.4% are female, 57.6% are male, average age 42.3. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Pull-up (exercise), Novak Djokovic, Beach Party, Bicycle touring, Holiday village.
The average Bicycle fan in Italy is 42.3 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Pull-up (exercise), Novak Djokovic, Beach Party, with strongest over-indexing on Pull-up (exercise) (6.4× the country average). Demographically, the Bicycle audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Bicycle fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 42.3 |
| Estimated audience size | 9,419,826 |
Audience persona
The typical Bicycle fan in Italy is more male, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Pull-up (exercise).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,072,882 | 1.25× |
| Lazio | 1,090,843 | 0.95× |
| Veneto | 1,076,779 | 1.45× |
| Emilia-Romagna | 891,995 | 1.16× |
| Piedmont | 858,129 | 1.23× |
| Tuscany | 792,470 | 1.27× |
| Campania | 632,044 | 0.6× |
| Sicilia | 615,778 | 0.75× |
| Puglia | 431,493 | 0.67× |
| Trentino-Alto Adige/Südtirol | 322,660 | 1.81× |
| Abruzzo | 253,410 | 1.22× |
| Liguria | 252,373 | 0.95× |
| Marche | 242,003 | 1.03× |
| Friuli-Venezia Giulia | 228,608 | 1.29× |
| Sardinia | 197,622 | 0.75× |
| Umbria | 160,997 | 1.05× |
| Calabria | 153,224 | 0.53× |
| Basilicata | 43,653 | 0.51× |
| Aosta Valley | 28,921 | 1.21× |
| Molise | 19,330 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pull-up (exercise) | 6.4× | Sports |
| Novak Djokovic | 1.8× | Sports |
| Beach Party | 2.12× | Travel & Leisure |
| Bicycle touring | 1.93× | Sports |
| Holiday village | 2.13× | Travel & Leisure |
| Sport bike | 1.54× | Cars & Mobility |
| Mountain bike | 1.82× | Sports |
| Hand tool | 1.98× | Home & Garden |
| Tour de France | 2.55× | Sports |
| Giro d'Italia | 2.7× | Sports |
| Racing bicycle | 2× | Sports |
| Freestyle Motocross | 2.27× | Sports |
| alVolante | 2.07× | News |
| Polizia di Stato | 1.53× | Politics & Society |
| Maisons du Monde | 1.88× | Home & Garden |
| Pinarello | 3.15× | Cars & Mobility |
| Aprilia | 2× | Cars & Mobility |
| ELISABETTA FRANCHI | 2.05× | Fashion & Accessoires |
| Bricolage | 1.68× | Home & Garden |
| Electric bicycle | 1.76× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.22 |
| Community Orientation | OPEN | 1.19 |
| Patriotism | CONSERVATISM | 1.15 |
| DIY Mentality | THRILL | 1.04 |
| Sports Activity | POWER | 1.04 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
See Bicycle audiences in other countries
More Cars & Mobility audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Bicycle have in Italy?
Bicycle has an estimated audience of 9,419,826 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Bicycle fans?
42.4% of Bicycle fans are female, 57.6% are male, with an average age of 42.3 years.
Which brands do Bicycle fans like most?
Bicycle fans show strongest brand affinity for Pull-up (exercise) (6.4×), Novak Djokovic (1.8×), and Beach Party (2.12×) over the country average.
Where do Bicycle fans live in Italy?
Bicycle fans in Italy are most concentrated in Lombardy (reach 2,072,882), Lazio (reach 1,090,843), and Veneto (reach 1,076,779). These three regions account for the largest share of the active audience.
What other brands do Bicycle fans also like?
Beyond Bicycle itself, the audience over-indexes on Novak Djokovic (1.8×), Beach Party (2.12×), Bicycle touring (1.93×), and Holiday village (2.13×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.