Rascasse Audience Intelligence

Bicycle Audience in Brazil

A data profile of the people who buy, follow and care about Bicycle in Brazil — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 6,105,177 people in Brazil.

#720among Topic in Brazil#31in Cars & Mobility

The average Bicycle fan in Brazil is 41.7 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle profile in Brazil.

Audience size
6.1M
in Brazil
Gender
38.6%♀
61.4% male
Age
41.7
average years
Country rank
#1062
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle fans

38.6% are female, 61.4% are male, average age 41.7.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Bicycle audience in Brazil
MetricValue
Female38.6%
Male61.4%
Average age41.7
Estimated audience size6,105,177
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Bicycle audience in Brazil
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4922%
50+24%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Bicycle audience comes from Brazil.

Worldwide audience distribution share by country for Bicycle
CountryShare
United States19.9%
Italy5.6%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Bicycle fans by region: top regions in Brazil
#RegionReachAffinity×
01Minas Gerais~800K1.27×
02Federal District~100K1.25×
03Espírito Santo~200K1.23×
04Paraná~400K1.19×
05São Paulo~2M1.16×
06Santa Catarina~300K1.16×
07Rio de Janeiro~600K1.06×
08Pernambuco~300K1.06×
09Rio Grande do Sul~400K1.05×
10Paraíba~100K1.04×
11Sergipe~70K1.03×
12Mato Grosso do Sul~90K1.01×
13Rio Grande do Norte~100K1.00×
14Maranhão~100K0.98×
15Alagoas~90K0.98×
16Amapá~20K0.98×
17Roraima~20K0.98×
18Goiás~200K0.97×
19Acre~20K0.97×
20Tocantins~40K0.96×
21Ceará~300K0.95×
22Rondônia~50K0.95×
23Pará~200K0.93×
24Amazonas~100K0.92×
25Bahia~400K0.90×
26Piauí~80K0.90×
27Mato Grosso~100K0.85×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Brazil

See Bicycle audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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