Bicycle Audience in Spain
Bicycle has an estimated audience of 5,505,739 people in Spain. 43.4% are female, 56.6% are male, average age 43.2. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: ONCE (cycling team), idealista.com, Coches.net, Motorcycle racing, Sport bike.
The average Bicycle fan in Spain is 43.2 years old, more male, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include ONCE (cycling team), idealista.com, Coches.net, with strongest over-indexing on ONCE (cycling team) (1.78× the country average). Demographically, the Bicycle audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Bicycle fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 43.2 |
| Estimated audience size | 5,505,739 |
Audience persona
The typical Bicycle fan in Spain is more male, around 43.2 years old, with strong Sports Activity tendencies and a notable affinity for ONCE (cycling team).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,146,887 | 1.15× |
| Community of Madrid | 1,097,757 | 1.18× |
| Andalusia | 900,640 | 0.83× |
| Comunidad Valenciana | 649,108 | 1.05× |
| Basque Autonomous Country | 269,171 | 1.31× |
| Galicia | 241,384 | 0.94× |
| Castile and León | 221,475 | 0.92× |
| Balearic Islands | 218,275 | 1.41× |
| Canary Islands | 211,063 | 0.77× |
| Castilla-La Mancha | 180,929 | 0.81× |
| Region of Murcia | 170,939 | 0.91× |
| Aragon | 140,019 | 0.96× |
| Principality of Asturias | 130,489 | 1.01× |
| Navarre | 88,748 | 1.29× |
| Extremadura | 75,709 | 0.64× |
| Cantabria | 67,234 | 0.97× |
| La Rioja | 30,736 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ONCE (cycling team) | 1.78× | Sports |
| idealista.com | 1.85× | Home & Garden |
| Coches.net | 1.67× | Cars & Mobility |
| Motorcycle racing | 2.11× | Cars & Mobility |
| Sport bike | 2.25× | Cars & Mobility |
| Novak Djokovic | 2.35× | Sports |
| Fernando Alonso | 2.08× | Sports |
| Bicycle touring | 2.48× | Sports |
| Tour de France | 3.17× | Sports |
| MotoGP | 1.83× | Sports |
| Racing bicycle | 2.68× | Sports |
| women'secret | 1.87× | Fashion & Accessoires |
| Giro d'Italia | 3.47× | Sports |
| El Mueble | 1.93× | Home & Garden |
| Padel (sport) | 1.83× | Sports |
| Cycling | 1.83× | Sports |
| SCOTT Sports | 3.9× | Cars & Mobility |
| Maquillaje Profesional | 1.62× | Beauty & Wellness |
| Cervélo | 3.55× | Cars & Mobility |
| Mountain bike | 2.18× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.08 |
| DIY Mentality | THRILL | 1.03 |
| Luxury Orientation | PREMIUM | 1.03 |
| Community Orientation | OPEN | 0.98 |
| Healthy Lifestyle | BALANCE | 0.97 |
| Need for Security | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
See Bicycle audiences in other countries
More Cars & Mobility audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Bicycle have in Spain?
Bicycle has an estimated audience of 5,505,739 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Bicycle fans?
43.4% of Bicycle fans are female, 56.6% are male, with an average age of 43.2 years.
Which brands do Bicycle fans like most?
Bicycle fans show strongest brand affinity for ONCE (cycling team) (1.78×), idealista.com (1.85×), and Coches.net (1.67×) over the country average.
Where do Bicycle fans live in Spain?
Bicycle fans in Spain are most concentrated in Catalonia (reach 1,146,887), Community of Madrid (reach 1,097,757), and Andalusia (reach 900,640). These three regions account for the largest share of the active audience.
What other brands do Bicycle fans also like?
Beyond Bicycle itself, the audience over-indexes on idealista.com (1.85×), Coches.net (1.67×), Motorcycle racing (2.11×), and Sport bike (2.25×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.