A data profile of the people who buy, follow and care about Bicycle in Spain — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 5,505,739 people in Spain.
The average Bicycle fan in Spain is 43.2 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Tour de France, idealista.com, Coches.net, with strongest over-indexing on Tour de France (3.17× the country average).
Demographically, the Bicycle audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bicycle fan in Spain is more male, around 43.2 years old, with strong Sports Activity tendencies and a notable affinity for Tour de France.
The key figures that characterise the Bicycle profile in Spain.
43.4% are female, 56.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 43.2 |
| Estimated audience size | 5,505,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Bicycle audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
Where the Bicycle audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 1.36× | |
| 02 | Basque Autonomous Country | ~300K | 1.28× | |
| 03 | Navarre | ~80K | 1.20× | |
| 04 | Community of Madrid | ~1M | 1.18× | |
| 05 | Catalonia | ~1M | 1.15× | |
| 06 | Comunidad Valenciana | ~600K | 1.05× | |
| 07 | Principality of Asturias | ~100K | 1.00× | |
| 08 | Cantabria | ~70K | 0.98× | |
| 09 | Aragon | ~100K | 0.97× | |
| 10 | Galicia | ~200K | 0.94× | |
| 11 | La Rioja | ~30K | 0.94× | |
| 12 | Castile and León | ~200K | 0.93× | |
| 13 | Region of Murcia | ~200K | 0.93× | |
| 14 | Castilla-La Mancha | ~200K | 0.85× | |
| 15 | Andalusia | ~900K | 0.84× | |
| 16 | Canary Islands | ~200K | 0.81× | |
| 17 | Extremadura | ~90K | 0.79× |
The strongest cross-interests of the Bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SCOTT Sports | Cars & Mobility | 3.90× | ||
| 02 | Cervélo | Cars & Mobility | 3.55× | ||
| 03 | Giro d'Italia | Sports | 3.47× | ||
| 04 | Tour de France | Sports | 3.17× | ||
| 05 | Racing bicycle | Sports | 2.68× | ||
| 06 | Bicycle touring | Sports | 2.48× | ||
| 07 | Sport bike | Cars & Mobility | 2.25× | ||
| 08 | Mountain bike | Sports | 2.18× | ||
| 09 | Motorcycle racing | Cars & Mobility | 2.11× | ||
| 10 | Fernando Alonso | Sports | 2.08× | ||
| 11 | Motorcycle accessories | Cars & Mobility | 1.95× | ||
| 12 | El Mueble | Home & Garden | 1.93× | ||
| 13 | women'secret | Fashion & Accessoires | 1.87× | ||
| 14 | idealista.com | Home & Garden | 1.85× | ||
| 15 | MotoGP | Sports | 1.83× | ||
| 16 | Padel (sport) | Sports | 1.83× | ||
| 17 | Cycling | Sports | 1.83× | ||
| 18 | ONCE (cycling team) | Sports | 1.78× | ||
| 19 | Coches.net | Cars & Mobility | 1.67× | ||
| 20 | Maquillaje Profesional | Beauty & Wellness | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.04× | |
| Risk Appetite | THRILL | 0.99× | |
| Travelling | THRILL | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.62× | |
| Individualism | JOY | 0.65× | |
| Spirituality | BALANCE | 0.66× |
Bicycle has an estimated audience of 5,505,739 people in Spain, concentrated in Catalonia and Community of Madrid.
43.4% of Bicycle fans are female, 56.6% are male, with an average age of 43.2 years.
Bicycle fans show strongest brand affinity for Tour de France (3.17×), idealista.com (1.85×), and Coches.net (1.67×) over the country average.
Bicycle fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Bicycle itself, the audience over-indexes on idealista.com (1.85×), Coches.net (1.67×), Motorcycle racing (2.11×), and Sport bike (2.25×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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