A data profile of the people who buy, follow and care about Bicycle in United Kingdom — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 8,225,091 people in United Kingdom.
The average Bicycle fan in United Kingdom is 43.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Rory McIlroy, Charity and causes, Tour de France, with strongest over-indexing on Rory McIlroy (2.72× the country average).
Demographically, the Bicycle audience skews more male with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bicycle fan in United Kingdom is more male, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Rory McIlroy.
The key figures that characterise the Bicycle profile in United Kingdom.
43.1% are female, 56.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 43.5 |
| Estimated audience size | 8,225,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Bicycle audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
Where the Bicycle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6M | 1.78× | |
| 02 | West Midlands | ~500K | 1.41× | |
| 03 | South East | ~1.5M | 1.25× | |
| 04 | Yorkshire and the Humber | ~800K | 1.21× | |
| 05 | North East | ~300K | 1.00× | |
| 06 | East of England | ~700K | 0.99× | |
| 07 | South West | ~600K | 0.90× | |
| 08 | East Midlands | ~500K | 0.82× | |
| 09 | Northern Ireland | ~200K | 0.82× | |
| 10 | Scotland | ~600K | 0.75× | |
| 11 | Wales | ~300K | 0.70× | |
| 12 | North West | ~400K | 0.49× |
The strongest cross-interests of the Bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giro d'Italia | Sports | 4.67× | ||
| 02 | Tour de France | Sports | 3.23× | ||
| 03 | Racing bicycle | Sports | 2.87× | ||
| 04 | Rory McIlroy | Sports | 2.72× | ||
| 05 | Mobile payment | Business & Career | 2.67× | ||
| 06 | Sport bike | Cars & Mobility | 2.55× | ||
| 07 | Pizza Hut | Food & Beverages | 2.08× | ||
| 08 | Fashion show | Fashion & Accessoires | 2.07× | ||
| 09 | Motorcycle racing | Cars & Mobility | 1.95× | ||
| 10 | Trivago | Travel & Leisure | 1.94× | ||
| 11 | rugby | Sports | 1.92× | ||
| 12 | Motorcycling | Cars & Mobility | 1.79× | ||
| 13 | Motorcycles | Cars & Mobility | 1.76× | ||
| 14 | AliExpress | Shopping | 1.75× | ||
| 15 | Apple TV | Movies & TV | 1.67× | ||
| 16 | Aston Villa F.C. | Sports | 1.65× | ||
| 17 | Cycling | Sports | 1.64× | ||
| 18 | Charity and causes | Business & Career | 1.61× | ||
| 19 | Bedding | Home & Garden | 1.55× | ||
| 20 | Formula One | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.38× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Risk Appetite | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Individualism | JOY | 0.75× | |
| Spirituality | BALANCE | 0.80× |
Bicycle has an estimated audience of 8,225,091 people in United Kingdom, concentrated in England and South East.
43.1% of Bicycle fans are female, 56.9% are male, with an average age of 43.5 years.
Bicycle fans show strongest brand affinity for Rory McIlroy (2.72×), Charity and causes (1.61×), and Tour de France (3.23×) over the country average.
Bicycle fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bicycle itself, the audience over-indexes on Charity and causes (1.61×), Tour de France (3.23×), Formula One (1.54×), and Trivago (1.94×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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