A data profile of the people who buy, follow and care about Tour de France in United Kingdom — modelled from more than twelve digital signal sources. Tour de France has an estimated audience of 2,958,657 people in United Kingdom.
The average Tour de France fan in United Kingdom is 41.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Bicycle touring, Cars (film), Evans Cycles, with strongest over-indexing on Bicycle touring (12.09× the country average).
Demographically, the Tour de France audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tour de France fan in United Kingdom is more male, around 41.3 years old, with strong Sports Activity tendencies and a notable affinity for Bicycle touring.
The key figures that characterise the Tour de France profile in United Kingdom.
28.9% are female, 71.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 41.3 |
| Estimated audience size | 2,958,657 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Tour de France audience comes from United Kingdom.
| Country | Share |
|---|---|
| France | 34.3% |
| United States | 11.2% |
| Germany | 7.8% |
Where the Tour de France audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~300K | 1.32× | |
| 02 | Greater London | ~500K | 1.30× | |
| 03 | South East | ~500K | 1.14× | |
| 04 | North West | ~400K | 1.13× | |
| 05 | Scotland | ~300K | 1.13× | |
| 06 | Wales | ~200K | 1.09× | |
| 07 | East of England | ~300K | 0.99× | |
| 08 | East Midlands | ~200K | 0.97× | |
| 09 | Northern Ireland | ~80K | 0.90× | |
| 10 | England | ~2M | 0.88× | |
| 11 | North East | ~90K | 0.82× | |
| 12 | Yorkshire and the Humber | ~200K | 0.74× | |
| 13 | West Midlands | ~80K | 0.60× |
The strongest cross-interests of the Tour de France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tour of Flanders | Sports | 26.12× | ||
| 02 | Chris Froome | Sports | 23.63× | ||
| 03 | Rouleur (magazine) | Sports | 22.86× | ||
| 04 | road.cc | Sports | 18.59× | ||
| 05 | Geraint Thomas | Sports | 18.24× | ||
| 06 | Bradley Wiggins | Sports | 15.81× | ||
| 07 | Family-friendly | Topic | 13.83× | ||
| 08 | Cyclo-cross | Sports | 13.23× | ||
| 09 | Evans Cycles | Sports | 13.16× | ||
| 10 | Bicycle touring | Sports | 12.09× | ||
| 11 | Grand Tour (cycling) | Sports | 12.04× | ||
| 12 | Rapha (sportswear) | Cars & Mobility | 11.83× | ||
| 13 | Cycling team | Sports | 11.78× | ||
| 14 | Cycling Weekly | Sports | 11.17× | ||
| 15 | Ineos Grenadiers | Sports | 10.81× | ||
| 16 | Road bicycle | Sports | 8.36× | ||
| 17 | Road cycling | Sports | 8.09× | ||
| 18 | Cars (film) | Movies & TV | 6.13× | ||
| 19 | Sustainable transport | Cars & Mobility | 5.01× | ||
| 20 | Cycling | Sports | 3.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.76× | |
| Risk Appetite | THRILL | 1.74× | |
| Design Affinity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Extroversion | THRILL | 0.84× | |
| Individualism | JOY | 0.85× |
Tour de France has an estimated audience of 2,958,657 people in United Kingdom, concentrated in England and Greater London.
28.9% of Tour de France fans are female, 71.1% are male, with an average age of 41.3 years.
Tour de France fans show strongest brand affinity for Bicycle touring (12.09×), Cars (film) (6.13×), and Evans Cycles (13.16×) over the country average.
Tour de France fans in United Kingdom are most concentrated in England (reach ~2M), Greater London (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tour de France itself, the audience over-indexes on Cars (film) (6.13×), Evans Cycles (13.16×), Family-friendly (13.83×), and Chris Froome (23.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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