A data profile of the people who buy, follow and care about Motorcycle racing in United Kingdom — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 5,340,544 people in United Kingdom.
The average Motorcycle racing fan in United Kingdom is 40.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Motorcycle helmet, Extreme sport, Motorcycle accessories, with strongest over-indexing on Motorcycle helmet (6.38× the country average).
Demographically, the Motorcycle racing audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motorcycle racing fan in United Kingdom is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
The key figures that characterise the Motorcycle racing profile in United Kingdom.
21.2% are female, 78.8% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 21.2% |
| Male | 78.8% |
| Average age | 40.6 |
| Estimated audience size | 5,340,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Motorcycle racing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
Where the Motorcycle racing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 1.29× | |
| 02 | West Midlands | ~300K | 1.26× | |
| 03 | Yorkshire and the Humber | ~500K | 1.16× | |
| 04 | East of England | ~500K | 1.10× | |
| 05 | England | ~4M | 1.05× | |
| 06 | North East | ~200K | 1.01× | |
| 07 | East Midlands | ~400K | 0.98× | |
| 08 | South West | ~400K | 0.93× | |
| 09 | South East | ~600K | 0.89× | |
| 10 | Wales | ~300K | 0.87× | |
| 11 | North West | ~500K | 0.83× | |
| 12 | Scotland | ~400K | 0.80× |
The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Touring motorcycle | Cars & Mobility | 6.85× | ||
| 02 | Yamaha Motor Company | Cars & Mobility | 6.85× | ||
| 03 | Cruiser (motorcycle) | Cars & Mobility | 6.85× | ||
| 04 | Superbike World Championship | Sports | 6.81× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 6.38× | ||
| 06 | Kawasaki | Cars & Mobility | 6.03× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 5.70× | ||
| 08 | Custom motorcycle | Cars & Mobility | 5.57× | ||
| 09 | Rallying | Sports | 4.64× | ||
| 10 | Motocross | Sports | 4.56× | ||
| 11 | Max Verstappen | Sports | 4.34× | ||
| 12 | Extreme sport | Sports | 3.91× | ||
| 13 | Vintage car | Cars & Mobility | 3.89× | ||
| 14 | MotoGP | Sports | 3.74× | ||
| 15 | Lewis Hamilton | Sports | 3.08× | ||
| 16 | Motorcycles | Cars & Mobility | 2.72× | ||
| 17 | Formula One | Sports | 2.17× | ||
| 18 | Autotrader | Cars & Mobility | 2.08× | ||
| 19 | Halfords | Cars & Mobility | 1.81× | ||
| 20 | Screwfix | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.19× | |
| Risk Appetite | THRILL | 1.97× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.75× |
Motorcycle racing has an estimated audience of 5,340,544 people in United Kingdom, concentrated in England and South East.
21.2% of Motorcycle racing fans are female, 78.8% are male, with an average age of 40.6 years.
Motorcycle racing fans show strongest brand affinity for Motorcycle helmet (6.38×), Extreme sport (3.91×), and Motorcycle accessories (5.7×) over the country average.
Motorcycle racing fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~600K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Motorcycle racing itself, the audience over-indexes on Extreme sport (3.91×), Motorcycle accessories (5.7×), Touring motorcycle (6.85×), and Custom motorcycle (5.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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