A data profile of the people who buy, follow and care about Extreme sport in United Kingdom — modelled from more than twelve digital signal sources. Extreme sport has an estimated audience of 5,637,712 people in United Kingdom.
The average Extreme sport fan in United Kingdom is 42.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Wales.
Top brand affinities include Endurocross, Freestyle BMX, Ice climbing, with strongest over-indexing on Endurocross (19.39× the country average).
Demographically, the Extreme sport audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Extreme sport fan in United Kingdom is more male, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Endurocross.
The key figures that characterise the Extreme sport profile in United Kingdom.
40.4% are female, 59.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 42.6 |
| Estimated audience size | 5,637,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Extreme sport audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.3% |
| Italy | 5.6% |
Where the Extreme sport audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~900K | 2.66× | |
| 02 | Yorkshire and the Humber | ~600K | 1.27× | |
| 03 | South East | ~1M | 1.25× | |
| 04 | West Midlands | ~300K | 1.24× | |
| 05 | South West | ~500K | 0.99× | |
| 06 | North East | ~200K | 0.98× | |
| 07 | East of England | ~500K | 0.94× | |
| 08 | East Midlands | ~400K | 0.90× | |
| 09 | North West | ~500K | 0.79× | |
| 10 | Northern Ireland | ~100K | 0.78× | |
| 11 | Scotland | ~300K | 0.59× | |
| 12 | England | ~2M | 0.42× |
The strongest cross-interests of the Extreme sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freestyle BMX | Sports | 22.93× | ||
| 02 | Endurocross | Cars & Mobility | 19.39× | ||
| 03 | Ice climbing | Sports | 17.19× | ||
| 04 | Paragliding | Sports | 12.29× | ||
| 05 | Alex Honnold | Sports | 12.15× | ||
| 06 | Climbing (magazine) | Sports | 11.77× | ||
| 07 | Free climbing | Sports | 9.76× | ||
| 08 | BMX | Sports | 9.72× | ||
| 09 | Ski touring | Sports | 8.91× | ||
| 10 | Ski mountaineering | Sports | 8.80× | ||
| 11 | Freestyle skiing | Sports | 8.63× | ||
| 12 | Sport climbing | Sports | 8.55× | ||
| 13 | Bouldering | Sports | 7.61× | ||
| 14 | Wakeboarding | Sports | 6.92× | ||
| 15 | Bicycle touring | Sports | 6.50× | ||
| 16 | Windsurfing | Sports | 6.00× | ||
| 17 | Backcountry skiing | Sports | 5.88× | ||
| 18 | Motorcycle racing | Cars & Mobility | 3.91× | ||
| 19 | Toolstation | Home & Garden | 2.51× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.52× | |
| Patriotism | CONSERVATISM | 2.73× | |
| Sports Activity | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Tradition | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.91× |
Extreme sport has an estimated audience of 5,637,712 people in United Kingdom, concentrated in England and South East.
40.4% of Extreme sport fans are female, 59.6% are male, with an average age of 42.6 years.
Extreme sport fans show strongest brand affinity for Endurocross (19.39×), Freestyle BMX (22.93×), and Ice climbing (17.19×) over the country average.
Extreme sport fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~1M), and Wales (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Extreme sport itself, the audience over-indexes on Freestyle BMX (22.93×), Ice climbing (17.19×), Paragliding (12.29×), and Bicycle touring (6.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Extreme sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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