Golf Audience in United Kingdom
Golf has an estimated audience of 16,764,949 people in United Kingdom. 45.2% are female, 54.8% are male, average age 44.4. Top regions: England, South East, Greater London. Top brand affinities: Rory McIlroy, Golf club, Toolstation, Golf course, Sporting Life (British newspaper).
The average Golf fan in United Kingdom is 44.4 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Rory McIlroy, Golf club, Toolstation, with strongest over-indexing on Rory McIlroy (2.65× the country average). Demographically, the Golf audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Golf fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 44.4 |
| Estimated audience size | 16,764,949 |
Audience persona
The typical Golf fan in United Kingdom is balanced, around 44.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Rory McIlroy.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,573,712 | 1.28× |
| South East | 2,600,053 | 1.15× |
| Greater London | 2,211,135 | 1.01× |
| North West | 2,186,897 | 1.22× |
| East of England | 1,796,604 | 1.17× |
| South West | 1,644,304 | 1.19× |
| Scotland | 1,359,777 | 0.9× |
| East Midlands | 1,298,601 | 1.1× |
| Yorkshire and the Humber | 948,572 | 0.7× |
| Wales | 645,093 | 0.67× |
| Northern Ireland | 590,304 | 1.15× |
| North East | 521,370 | 0.8× |
| West Midlands | 461,889 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rory McIlroy | 2.65× | Sports |
| Golf club | 2.29× | Sports |
| Toolstation | 1.58× | Home & Garden |
| Golf course | 2.16× | Sports |
| Sporting Life (British newspaper) | 2.08× | Sports |
| Racing Post | 1.84× | Sports |
| Paddy Power | 1.53× | Games |
| Companies House | 1.56× | Politics & Society |
| PGA Tour | 2.29× | Sports |
| Golf ball | 2.24× | Sports |
| PGA Championship | 2.8× | Sports |
| Golf equipment | 2.2× | Sports |
| Euro Car Parts | 1.58× | Cars & Mobility |
| Ricky Hatton | 1.68× | Sports |
| The Open Championship | 2.53× | Sports |
| Ryder Cup | 2.86× | Sports |
| Betfair | 1.51× | Games |
| American Golf | 3.09× | Sports |
| Justin Rose | 3.33× | Sports |
| Nottingham Forest | 1.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.59 |
| Indulgence | JOY | 1.26 |
| Travelling | THRILL | 1.14 |
| Convenience Orientation | PREMIUM | 1.12 |
| Family Orientation | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
See Golf audiences in other countries
More Sport audiences in United Kingdom
- Soccer (23,329,010)
- Basketball (12,811,428)
- Rugby union (11,443,508)
- Swimming (11,230,283)
- Walking (10,799,047)
Frequently asked questions
How many fans does Golf have in United Kingdom?
Golf has an estimated audience of 16,764,949 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Golf fans?
45.2% of Golf fans are female, 54.8% are male, with an average age of 44.4 years.
Which brands do Golf fans like most?
Golf fans show strongest brand affinity for Rory McIlroy (2.65×), Golf club (2.29×), and Toolstation (1.58×) over the country average.
Where do Golf fans live in United Kingdom?
Golf fans in United Kingdom are most concentrated in England (reach 12,573,712), South East (reach 2,600,053), and Greater London (reach 2,211,135). These three regions account for the largest share of the active audience.
What other brands do Golf fans also like?
Beyond Golf itself, the audience over-indexes on Golf club (2.29×), Toolstation (1.58×), Golf course (2.16×), and Sporting Life (British newspaper) (2.08×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.