A data profile of the people who buy, follow and care about Golf in United Kingdom — modelled from more than twelve digital signal sources. Golf has an estimated audience of 16,764,949 people in United Kingdom.
The average Golf fan in United Kingdom is 44.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Rory McIlroy, Toolstation, Golf club, with strongest over-indexing on Rory McIlroy (2.65× the country average).
Demographically, the Golf audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Sports Activity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Golf fan in United Kingdom is balanced, around 44.4 years old, with strong Sports Activity tendencies and a notable affinity for Rory McIlroy.
The key figures that characterise the Golf profile in United Kingdom.
45.2% are female, 54.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 44.4 |
| Estimated audience size | 16,764,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Golf audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
Where the Golf audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~13M | 1.28× | |
| 02 | North West | ~2M | 1.22× | |
| 03 | South West | ~1.5M | 1.19× | |
| 04 | East of England | ~2M | 1.17× | |
| 05 | South East | ~2.5M | 1.15× | |
| 06 | Northern Ireland | ~600K | 1.14× | |
| 07 | East Midlands | ~1.5M | 1.10× | |
| 08 | Greater London | ~2M | 1.01× | |
| 09 | Scotland | ~1.5M | 0.90× | |
| 10 | North East | ~500K | 0.80× | |
| 11 | Yorkshire and the Humber | ~1M | 0.71× | |
| 12 | Wales | ~600K | 0.68× | |
| 13 | West Midlands | ~500K | 0.64× |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Golf | Sports | 3.09× | ||
| 02 | Ryder Cup | Sports | 2.86× | ||
| 03 | PGA Championship | Sports | 2.80× | ||
| 04 | Rory McIlroy | Sports | 2.65× | ||
| 05 | The Open Championship | Sports | 2.53× | ||
| 06 | Golf club | Sports | 2.29× | ||
| 07 | PGA Tour | Sports | 2.29× | ||
| 08 | Golf ball | Sports | 2.24× | ||
| 09 | Golf equipment | Sports | 2.20× | ||
| 10 | Golf course | Sports | 2.16× | ||
| 11 | Sporting Life (British newspaper) | Sports | 2.08× | ||
| 12 | Masters Tournament | Sports | 2.06× | ||
| 13 | Racing Post | Sports | 1.84× | ||
| 14 | Ricky Hatton | Sports | 1.68× | ||
| 15 | Nottingham Forest | Sports | 1.65× | ||
| 16 | DP World Tour | Sports | 1.62× | ||
| 17 | Toolstation | Home & Garden | 1.58× | ||
| 18 | Companies House | Politics & Society | 1.56× | ||
| 19 | Paddy Power | Games | 1.53× | ||
| 20 | Betfair | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.17× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Pet Ownership | JOY | 0.78× | |
| Extroversion | THRILL | 0.78× |
Golf has an estimated audience of 16,764,949 people in United Kingdom, concentrated in England and South East.
45.2% of Golf fans are female, 54.8% are male, with an average age of 44.4 years.
Golf fans show strongest brand affinity for Rory McIlroy (2.65×), Toolstation (1.58×), and Golf club (2.29×) over the country average.
Golf fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and Greater London (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Golf itself, the audience over-indexes on Toolstation (1.58×), Golf club (2.29×), Golf course (2.16×), and Racing Post (1.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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