A data profile of the people who buy, follow and care about DP World Tour in United Kingdom — modelled from more than twelve digital signal sources. DP World Tour has an estimated audience of 5,384,998 people in United Kingdom.
DP World Tour has an estimated audience of 5,384,998 people in United Kingdom. 36.2% are female, 63.8% are male, average age 40.8. Top brand affinities: Rory McIlroy, Masters Tournament, PGA Tour, Ryder Cup, Golf.
Top brand affinities include Rory McIlroy, Masters Tournament, PGA Tour, with strongest over-indexing on Rory McIlroy (4.33× the country average).
Demographically, the DP World Tour audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
The typical DP World Tour fan in United Kingdom is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Rory McIlroy.
The key figures that characterise the DP World Tour profile in United Kingdom.
36.2% are female, 63.8% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 40.8 |
| Estimated audience size | 5,384,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide DP World Tour audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 26.3% |
| United States | 13.4% |
| France | 7.5% |
The strongest cross-interests of the DP World Tour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masters Tournament | Sports | 4.75× | ||
| 02 | Ryder Cup | Sports | 4.66× | ||
| 03 | Tiger Woods | Sports | 4.60× | ||
| 04 | Rory McIlroy | Sports | 4.33× | ||
| 05 | PGA Tour | Sports | 3.63× | ||
| 06 | Titleist | Sports | 3.50× | ||
| 07 | PGA Championship | Sports | 3.21× | ||
| 08 | US Open (tennis) | Sports | 2.89× | ||
| 09 | The Open Championship | Sports | 2.48× | ||
| 10 | Rangers FC | Sports | 2.21× | ||
| 11 | Betfair | Games | 1.92× | ||
| 12 | Celtic FC | Sports | 1.82× | ||
| 13 | Rugby union | Sports | 1.74× | ||
| 14 | Sports betting | Games | 1.73× | ||
| 15 | Golf course | Sports | 1.63× | ||
| 16 | Golf | Sports | 1.62× | ||
| 17 | Paddy Power | Games | 1.60× | ||
| 18 | Luxury yacht | Travel & Leisure | 1.58× | ||
| 19 | Wikipedia | Internet & Social Media | 1.53× | ||
| 20 | Online gambling | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Luxury Orientation | PREMIUM | 1.28× | |
| Indulgence | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Creativity | OPEN | 0.76× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for DP World Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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