A data profile of the people who buy, follow and care about The Open Championship in United Kingdom — modelled from more than twelve digital signal sources. The Open Championship has an estimated audience of 3,160,457 people in United Kingdom.
The average The Open Championship fan in United Kingdom is 39.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Rory McIlroy, PGA Championship, Masters Tournament, with strongest over-indexing on Rory McIlroy (9.75× the country average).
Demographically, the The Open Championship audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical The Open Championship fan in United Kingdom is more male, around 39.1 years old, with strong Sports Activity tendencies and a notable affinity for Rory McIlroy.
The key figures that characterise the The Open Championship profile in United Kingdom.
28.3% are female, 71.7% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 39.1 |
| Estimated audience size | 3,160,457 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide The Open Championship audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 50.4% |
| United Kingdom | 10.0% |
| Canada | 5.9% |
Where the The Open Championship audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 2.52× | |
| 02 | North West | ~500K | 1.46× | |
| 03 | South West | ~300K | 1.14× | |
| 04 | East of England | ~300K | 1.05× | |
| 05 | East Midlands | ~200K | 1.05× | |
| 06 | Greater London | ~400K | 1.01× | |
| 07 | South East | ~400K | 1.00× | |
| 08 | North East | ~100K | 0.94× | |
| 09 | Scotland | ~300K | 0.92× | |
| 10 | Yorkshire and the Humber | ~200K | 0.72× | |
| 11 | West Midlands | ~80K | 0.63× | |
| 12 | Wales | ~60K | 0.33× | |
| 13 | England | ~700K | 0.24× |
The strongest cross-interests of the The Open Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Texas HoldEm Poker | Games | 12.90× | ||
| 02 | TopGolf | Sports | 11.00× | ||
| 03 | LPGA | Sports | 10.95× | ||
| 04 | Professional Golfers Association | Sports | 10.61× | ||
| 05 | Titleist | Sports | 10.36× | ||
| 06 | Rory McIlroy | Sports | 9.75× | ||
| 07 | PGA Championship | Sports | 9.41× | ||
| 08 | Masters Tournament | Sports | 7.76× | ||
| 09 | Scottie Scheffler | Sports | 7.62× | ||
| 10 | Ryder Cup | Sports | 7.26× | ||
| 11 | American Golf | Sports | 6.25× | ||
| 12 | US Open (tennis) | Sports | 5.44× | ||
| 13 | PGA Tour | Sports | 3.99× | ||
| 14 | Emma Raducanu | Sports | 3.12× | ||
| 15 | Ricky Hatton | Sports | 2.94× | ||
| 16 | Manchester City F.C. | Sports | 2.17× | ||
| 17 | Wembley Stadium | Sports | 2.08× | ||
| 18 | FIFA World Cup 2026 | Sports | 1.88× | ||
| 19 | Manchester United F.C. | Sports | 1.84× | ||
| 20 | FIFA World Cup | Sports | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.24× | |
| Luxury Orientation | PREMIUM | 1.19× | |
| DIY Mentality | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.57× | |
| Extroversion | THRILL | 0.57× | |
| Mindfulness | BALANCE | 0.62× |
The Open Championship has an estimated audience of 3,160,457 people in United Kingdom, concentrated in England and North West.
28.3% of The Open Championship fans are female, 71.7% are male, with an average age of 39.1 years.
The Open Championship fans show strongest brand affinity for Rory McIlroy (9.75×), PGA Championship (9.41×), and Masters Tournament (7.76×) over the country average.
The Open Championship fans in United Kingdom are most concentrated in England (reach ~700K), North West (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond The Open Championship itself, the audience over-indexes on PGA Championship (9.41×), Masters Tournament (7.76×), Titleist (10.36×), and Ryder Cup (7.26×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Open Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.