Rascasse Audience Intelligence

Emma Raducanu Audience in United Kingdom

A data profile of the people who buy, follow and care about Emma Raducanu in United Kingdom — modelled from more than twelve digital signal sources. Emma Raducanu has an estimated audience of 7,078,458 people in United Kingdom.

The average Emma Raducanu fan in United Kingdom is 39.0 years old, balanced, and lives primarily in England.

The audience is concentrated in England, South East, Scotland.

Top brand affinities include Australian Open, The Championships, Wimbledon, US Open (tennis), with strongest over-indexing on Australian Open (36.49× the country average).

Demographically, the Emma Raducanu audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Emma Raducanu fan in United Kingdom is balanced, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Australian Open.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emma Raducanu profile in United Kingdom.

Audience size
7.1M
in United Kingdom
Gender
45.9%
54.1% male
Age
39.0
average years
Country rank
#840
Person in United Kingdom
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emma Raducanu fans

45.9% are female, 54.1% are male, average age 39.0.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Emma Raducanu audience in United Kingdom
MetricValue
Female45.9%
Male54.1%
Average age39.0
Estimated audience size7,078,458
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Emma Raducanu audience in United Kingdom
Age bracketShare%
16-1918%
20-2922%
30-3920%
40-4919%
50+20%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Emma Raducanu audience comes from United Kingdom.

Worldwide audience distribution share by country for Emma Raducanu
CountryShare
United Kingdom36.9%
United States15.1%
Spain4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emma Raducanu audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Emma Raducanu fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~400K1.31×
02Yorkshire and the Humber~700K1.24×
03South East~1M1.23×
04Wales~500K1.14×
05Scotland~800K1.12×
06North East~300K1.08×
07South West~600K0.94×
08Northern Ireland~200K0.90×
09England~5.5M0.84×
10East of England~600K0.84×
11East Midlands~400K0.83×
12North West~400K0.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emma Raducanu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emma Raducanu audience
#·InterestCategoryAffinity×
01Australian OpenSports36.49×
02Roland GarrosSports15.89×
03US Open (tennis)Sports15.66×
04Venus WilliamsSports14.27×
05Andy MurraySports14.19×
06David MorrisseyMusic & Radio13.15×
07Davis CupSports11.01×
08The Championships, WimbledonSports10.91×
09El Corte InglésShopping10.58×
10Serena WilliamsSports8.85×
11Novak DjokovicSports6.61×
12Olympic sportsSports4.49×
13Rory McIlroySports4.29×
14PGA TourSports3.99×
15SuperdrugShopping3.32×
16TennisSports2.80×
17Drop shippingShopping2.30×
18FIFA World CupSports1.77×
19Paddy PowerGames1.70×
20BBC SportSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emma Raducanu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Emma Raducanu audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.58×
Career OrientationPOWER1.51×
PatriotismCONSERVATISM1.45×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Emma Raducanu audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.76×
Design AffinityPREMIUM0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Emma Raducanu have in United Kingdom?

Emma Raducanu has an estimated audience of 7,078,458 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Emma Raducanu fans?

45.9% of Emma Raducanu fans are female, 54.1% are male, with an average age of 39.0 years.

03

Which brands do Emma Raducanu fans like most?

Emma Raducanu fans show strongest brand affinity for Australian Open (36.49×), The Championships, Wimbledon (10.91×), and US Open (tennis) (15.66×) over the country average.

04

Where do Emma Raducanu fans live in United Kingdom?

Emma Raducanu fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Scotland (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Emma Raducanu fans also like?

Beyond Emma Raducanu itself, the audience over-indexes on The Championships, Wimbledon (10.91×), US Open (tennis) (15.66×), Andy Murray (14.19×), and David Morrissey (13.15×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Emma Raducanu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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