A data profile of the people who buy, follow and care about Tennis in United Kingdom — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 6,355,794 people in United Kingdom.
The average Tennis fan in United Kingdom is 42.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include The Championships, Wimbledon, Emma Raducanu, Soccer, with strongest over-indexing on The Championships, Wimbledon (2.49× the country average).
Demographically, the Tennis audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tennis fan in United Kingdom is balanced, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for The Championships, Wimbledon.
The key figures that characterise the Tennis profile in United Kingdom.
45.2% are female, 54.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 42.7 |
| Estimated audience size | 6,355,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Tennis audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
Where the Tennis audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.38× | |
| 02 | South West | ~600K | 1.22× | |
| 03 | South East | ~1M | 1.15× | |
| 04 | East of England | ~700K | 1.15× | |
| 05 | Scotland | ~600K | 1.11× | |
| 06 | Northern Ireland | ~200K | 1.08× | |
| 07 | North West | ~700K | 1.04× | |
| 08 | East Midlands | ~500K | 1.02× | |
| 09 | Wales | ~400K | 1.00× | |
| 10 | England | ~4.5M | 0.80× | |
| 11 | North East | ~200K | 0.70× | |
| 12 | Yorkshire and the Humber | ~300K | 0.68× | |
| 13 | West Midlands | ~200K | 0.67× |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Novak Djokovic | Sports | 2.90× | ||
| 02 | Australian Open | Sports | 2.90× | ||
| 03 | Emma Raducanu | Sports | 2.80× | ||
| 04 | Serena Williams | Sports | 2.69× | ||
| 05 | The Championships, Wimbledon | Sports | 2.49× | ||
| 06 | Jannik Sinner | Sports | 2.22× | ||
| 07 | Carlos Alcaraz | Sports | 2.21× | ||
| 08 | Marcus Rashford | Sports | 2.21× | ||
| 09 | PGA Championship | Sports | 2.02× | ||
| 10 | Sporting Life (British newspaper) | Sports | 1.96× | ||
| 11 | Nottingham Forest | Sports | 1.74× | ||
| 12 | Claudia Winkleman | Movies & TV | 1.74× | ||
| 13 | Boylesports | Games | 1.73× | ||
| 14 | Ricky Hatton | Sports | 1.70× | ||
| 15 | Crystal Palace F.C. | Sports | 1.70× | ||
| 16 | Rory McIlroy | Sports | 1.68× | ||
| 17 | Racing Post | Sports | 1.61× | ||
| 18 | BBC Sport | Sports | 1.55× | ||
| 19 | Rugby union | Sports | 1.55× | ||
| 20 | Soccer | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.09× | |
| Sports Activity | POWER | 1.08× | |
| Indulgence | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Creativity | OPEN | 0.86× | |
| Tradition | CONSERVATISM | 0.88× |
Tennis has an estimated audience of 6,355,794 people in United Kingdom, concentrated in England and Greater London.
45.2% of Tennis fans are female, 54.8% are male, with an average age of 42.7 years.
Tennis fans show strongest brand affinity for The Championships, Wimbledon (2.49×), Emma Raducanu (2.8×), and Soccer (1.52×) over the country average.
Tennis fans in United Kingdom are most concentrated in England (reach ~4.5M), Greater London (reach ~1M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Tennis itself, the audience over-indexes on Emma Raducanu (2.8×), Soccer (1.52×), BBC Sport (1.55×), and Sporting Life (British newspaper) (1.96×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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