A data profile of the people who buy, follow and care about Tennis in India — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 4,312,902 people in India.
The average Tennis fan in India is 31.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Karnataka.
Top brand affinities include Asia Cup, England cricket team, Pro Kabaddi, with strongest over-indexing on Asia Cup (1.61× the country average).
Demographically, the Tennis audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Community Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Tennis fan in India is more male, around 31.2 years old, with strong Community Orientation tendencies and a notable affinity for Asia Cup.
The key figures that characterise the Tennis profile in India.
23.2% are female, 76.8% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 31.2 |
| Estimated audience size | 4,312,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Tennis audience comes from India.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
Where the Tennis audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~200K | 2.03× | |
| 02 | Goa | ~8K | 1.85× | |
| 03 | Karnataka | ~200K | 1.84× | |
| 04 | Telangana | ~100K | 1.67× | |
| 05 | Andhra Pradesh | ~70K | 1.41× | |
| 06 | Maharashtra | ~300K | 1.29× | |
| 07 | Nagaland | ~4K | 1.27× | |
| 08 | Gujarat | ~100K | 1.16× | |
| 09 | Mizoram | ~3K | 0.98× | |
| 10 | Haryana | ~50K | 0.96× | |
| 11 | Uttarakhand | ~20K | 0.92× | |
| 12 | Meghalaya | ~4K | 0.92× | |
| 13 | Sikkim | ~2K | 0.92× | |
| 14 | Kerala | ~60K | 0.91× | |
| 15 | Arunachal Pradesh | ~2K | 0.90× | |
| 16 | Manipur | ~5K | 0.87× | |
| 17 | Rajasthan | ~80K | 0.84× | |
| 18 | Punjab (region) | ~50K | 0.82× | |
| 19 | Tripura | ~5K | 0.79× | |
| 20 | Madhya Pradesh | ~60K | 0.78× | |
| 21 | Assam | ~30K | 0.74× | |
| 22 | West Bengal | ~100K | 0.73× | |
| 23 | Uttar Pradesh | ~200K | 0.72× | |
| 24 | Himachal Pradesh | ~10K | 0.70× | |
| 25 | Odisha | ~30K | 0.68× | |
| 26 | Jharkhand | ~30K | 0.68× | |
| 27 | Jammu and Kashmir | ~10K | 0.67× | |
| 28 | Chhattisgarh | ~20K | 0.66× | |
| 29 | Bihar | ~40K | 0.51× |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sania Mirza | Sports | 2.98× | ||
| 02 | Carlos Alcaraz | Sports | 2.43× | ||
| 03 | Australian Open | Sports | 2.25× | ||
| 04 | Jannik Sinner | Sports | 2.12× | ||
| 05 | Novak Djokovic | Sports | 1.99× | ||
| 06 | Rishabh Pant | Sports | 1.88× | ||
| 07 | Mitchell Starc | Sports | 1.71× | ||
| 08 | England cricket team | Sports | 1.70× | ||
| 09 | Jasprit Bumrah | Sports | 1.69× | ||
| 10 | ICC World Twenty20 | Sports | 1.67× | ||
| 11 | Joe Root | Sports | 1.64× | ||
| 12 | Babar Azam | Sports | 1.62× | ||
| 13 | Asia Cup | Sports | 1.61× | ||
| 14 | Quinton de Kock | Sports | 1.61× | ||
| 15 | Bhuvneshwar Kumar | Sports | 1.57× | ||
| 16 | Volleyball | Sports | 1.56× | ||
| 17 | Swimming | Sports | 1.55× | ||
| 18 | Pro Kabaddi | Sports | 1.54× | ||
| 19 | Big Bash League | Sports | 1.51× | ||
| 20 | West Indies cricket team | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.98× | |
| Sports Activity | POWER | 0.97× | |
| Family Orientation | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Extroversion | THRILL | 0.77× |
Tennis has an estimated audience of 4,312,902 people in India, concentrated in Maharashtra and Tamil Nadu.
23.2% of Tennis fans are female, 76.8% are male, with an average age of 31.2 years.
Tennis fans show strongest brand affinity for Asia Cup (1.61×), England cricket team (1.7×), and Pro Kabaddi (1.54×) over the country average.
Tennis fans in India are most concentrated in Maharashtra (reach ~300K), Tamil Nadu (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Tennis itself, the audience over-indexes on England cricket team (1.7×), Pro Kabaddi (1.54×), Volleyball (1.56×), and Big Bash League (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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