Rascasse Audience Intelligence

Tennis Audience in India

A data profile of the people who buy, follow and care about Tennis in India — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 4,312,902 people in India.

The average Tennis fan in India is 31.2 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Tamil Nadu, Karnataka.

Top brand affinities include Asia Cup, England cricket team, Pro Kabaddi, with strongest over-indexing on Asia Cup (1.61× the country average).

Demographically, the Tennis audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Community Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Tennis fan in India is more male, around 31.2 years old, with strong Community Orientation tendencies and a notable affinity for Asia Cup.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Tennis profile in India.

Audience size
4.3M
in India
Gender
23.2%
76.8% male
Age
31.2
average years
Country rank
#1434
Topic in India
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennis fans

23.2% are female, 76.8% are male, average age 31.2.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Tennis audience in India
MetricValue
Female23.2%
Male76.8%
Average age31.2
Estimated audience size4,312,902
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Tennis audience in India
Age bracketShare%
16-1936%
20-2930%
30-3917%
40-4910%
50+8%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Tennis audience comes from India.

Worldwide audience distribution share by country for Tennis
CountryShare
United States15.1%
Japan6.8%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennis audience in India is strongest.

Fig. 05

Top regions by affinity

Tennis fans by region: top regions in India
#RegionReachAffinity×
01Tamil Nadu~200K2.03×
02Goa~8K1.85×
03Karnataka~200K1.84×
04Telangana~100K1.67×
05Andhra Pradesh~70K1.41×
06Maharashtra~300K1.29×
07Nagaland~4K1.27×
08Gujarat~100K1.16×
09Mizoram~3K0.98×
10Haryana~50K0.96×
11Uttarakhand~20K0.92×
12Meghalaya~4K0.92×
13Sikkim~2K0.92×
14Kerala~60K0.91×
15Arunachal Pradesh~2K0.90×
16Manipur~5K0.87×
17Rajasthan~80K0.84×
18Punjab (region)~50K0.82×
19Tripura~5K0.79×
20Madhya Pradesh~60K0.78×
21Assam~30K0.74×
22West Bengal~100K0.73×
23Uttar Pradesh~200K0.72×
24Himachal Pradesh~10K0.70×
25Odisha~30K0.68×
26Jharkhand~30K0.68×
27Jammu and Kashmir~10K0.67×
28Chhattisgarh~20K0.66×
29Bihar~40K0.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennis audience
#·InterestCategoryAffinity×
01Sania MirzaSports2.98×
02Carlos AlcarazSports2.43×
03Australian OpenSports2.25×
04Jannik SinnerSports2.12×
05Novak DjokovicSports1.99×
06Rishabh PantSports1.88×
07Mitchell StarcSports1.71×
08England cricket teamSports1.70×
09Jasprit BumrahSports1.69×
10ICC World Twenty20Sports1.67×
11Joe RootSports1.64×
12Babar AzamSports1.62×
13Asia CupSports1.61×
14Quinton de KockSports1.61×
15Bhuvneshwar KumarSports1.57×
16VolleyballSports1.56×
17SwimmingSports1.55×
18Pro KabaddiSports1.54×
19Big Bash LeagueSports1.51×
20West Indies cricket teamSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tennis audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN0.98×
Sports ActivityPOWER0.97×
Family OrientationCONSERVATISM0.94×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tennis audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Early Adopter MentalityPOWER0.75×
ExtroversionTHRILL0.77×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Tennis have in India?

Tennis has an estimated audience of 4,312,902 people in India, concentrated in Maharashtra and Tamil Nadu.

02

What is the gender split and age of Tennis fans?

23.2% of Tennis fans are female, 76.8% are male, with an average age of 31.2 years.

03

Which brands do Tennis fans like most?

Tennis fans show strongest brand affinity for Asia Cup (1.61×), England cricket team (1.7×), and Pro Kabaddi (1.54×) over the country average.

04

Where do Tennis fans live in India?

Tennis fans in India are most concentrated in Maharashtra (reach ~300K), Tamil Nadu (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tennis fans also like?

Beyond Tennis itself, the audience over-indexes on England cricket team (1.7×), Pro Kabaddi (1.54×), Volleyball (1.56×), and Big Bash League (1.51×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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