Masters Tournament Audience in United States

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Masters Tournament has an estimated audience of 662,713 people in United States. 34.6% are female, 65.4% are male, average age 36.5. Top regions: Florida, California, Texas. Top brand affinities: PGA Championship, Ryder Cup, Rory McIlroy, Jordan Spieth, Justin Rose.

The average Masters Tournament fan in United States is 36.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include PGA Championship, Ryder Cup, Rory McIlroy, with strongest over-indexing on PGA Championship (19.53× the country average). Demographically, the Masters Tournament audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of Masters Tournament fans

Demographic split for Masters Tournament audience in United States
MetricValue
Female34.6%
Male65.4%
Average age36.5
Estimated audience size662,713

Audience persona

The typical Masters Tournament fan in United States is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for PGA Championship.

Top regions in United States

Top regions ranked by reach for Masters Tournament in United States
RegionReachAffinity
Florida60,3691.35×
California46,4920.64×
Texas42,7640.75×
Georgia41,5442.03×
New York29,0660.78×
Ohio26,8181.31×
North Carolina26,3401.32×
South Carolina23,9462.4×
Illinois23,4161.06×
Pennsylvania21,2730.95×
Michigan21,2061.22×
Massachusetts14,9801.15×
Arizona13,9261.03×
Virginia13,8930.86×
Tennessee13,8751.04×
Minnesota12,5371.32×
Indiana12,5171.03×
Colorado12,1771.17×
New Jersey11,3630.67×
Wisconsin11,3271.14×
Missouri10,3540.97×
Washington10,2990.77×
Alabama10,0371.08×
Kentucky7,9080.95×
Iowa7,8411.44×
Maryland7,4130.65×
Connecticut7,2641.09×
Louisiana6,8950.81×
Oklahoma6,3630.86×
Oregon5,8190.77×
Utah5,7500.97×
Kansas4,8570.93×
Nebraska4,8061.45×
Nevada4,7540.74×
Arkansas4,3960.81×
Mississippi4,2830.78×
Idaho2,6200.79×
Maine2,5041.05×
New Hampshire2,3260.89×
Montana2,2491.22×
West Virginia2,1840.71×
Rhode Island2,0210.96×
Hawaii1,8870.66×
New Mexico1,7530.53×
Washington, District of Columbia1,7120.86×
South Dakota1,5561.02×
North Dakota1,4651.08×
Delaware1,3550.74×
Wyoming9490.97×
Vermont9420.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Masters Tournament audience
BrandAffinityCategory
PGA Championship19.53×Sports
Ryder Cup25.64×Sports
Rory McIlroy20×Sports
Jordan Spieth25.38×Sports
Justin Rose25.17×Sports
Golf Channel8.87×Sports
Scottie Scheffler12.95×Sports
Phil Mickelson30.02×Sports
John Daly (golfer)19.15×Sports
PGA Tour6.92×Sports
Golf equipment7.46×Sports
Bryson DeChambeau15.86×Sports
Golf ball7.59×Sports
Tiger Woods11.28×Sports
Golf club6.71×Sports
U.S. Open (golf)16.8×Sports
Putter21.33×Sports
Dustin Johnson25.08×Sports
Jack Nicklaus20.9×Sports
Srixon29.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Masters Tournament audience
TraitClusterScore
Luxury OrientationPREMIUM1.61
Family OrientationCONSERVATISM1.31
Quality AwarenessPREMIUM1.31
Sports ActivityPOWER1.26
SustainabilityBALANCE1.24
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Masters Tournament
CountryShare
Spain20.7%
United States16.7%
Japan13.3%

See Masters Tournament audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Masters Tournament have in United States?

Masters Tournament has an estimated audience of 662,713 people in United States, concentrated in Florida and California.

What is the gender split and age of Masters Tournament fans?

34.6% of Masters Tournament fans are female, 65.4% are male, with an average age of 36.5 years.

Which brands do Masters Tournament fans like most?

Masters Tournament fans show strongest brand affinity for PGA Championship (19.53×), Ryder Cup (25.64×), and Rory McIlroy (20×) over the country average.

Where do Masters Tournament fans live in United States?

Masters Tournament fans in United States are most concentrated in Florida (reach 60,369), California (reach 46,492), and Texas (reach 42,764). These three regions account for the largest share of the active audience.

What other brands do Masters Tournament fans also like?

Beyond Masters Tournament itself, the audience over-indexes on Ryder Cup (25.64×), Rory McIlroy (20×), Jordan Spieth (25.38×), and Justin Rose (25.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Masters Tournament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.