Rascasse Audience Intelligence

Masters Tournament Audience in United States

A data profile of the people who buy, follow and care about Masters Tournament in United States — modelled from more than twelve digital signal sources. Masters Tournament has an estimated audience of 22,564,136 people in United States.

#2among Golf in United States#20among Event in United States#97in Sports

The average Masters Tournament fan in United States is 36.5 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include PGA Championship, Ryder Cup, Rory McIlroy, with strongest over-indexing on PGA Championship (19.53× the country average).

Demographically, the Masters Tournament audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Masters Tournament fan in United States is more male, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for PGA Championship.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Masters Tournament profile in United States.

Audience size
22.6M
in United States
Gender
34.6%♀
65.4% male
Age
36.5
average years
Country rank
#1413
Event in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Masters Tournament fans

34.6% are female, 65.4% are male, average age 36.5.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Masters Tournament audience in United States
MetricValue
Female34.6%
Male65.4%
Average age36.5
Estimated audience size22,564,136
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Masters Tournament audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Masters Tournament audience comes from United States.

Worldwide audience distribution share by country for Masters Tournament
CountryShare
United States56.4%
United Kingdom8.7%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masters Tournament audience in United States is strongest.

Fig. 05

Top regions by affinity

Masters Tournament fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~20K2.34×
02Minnesota~20K1.81×
03Ohio~30K1.49×
04Iowa~8K1.43×
05Nebraska~5K1.42×
06Georgia~30K1.41×
07South Dakota~2K1.38×
08Wisconsin~10K1.35×
09North Dakota~2K1.32×
10Montana~2K1.26×
11Alabama~10K1.23×
12Michigan~20K1.17×
13Florida~50K1.13×
14Massachusetts~10K1.12×
15Pennsylvania~20K1.09×
16North Carolina~20K1.09×
17Missouri~10K1.09×
18New Hampshire~3K1.09×
19Kansas~6K1.05×
20Indiana~10K1.02×
21Tennessee~10K0.99×
22Idaho~3K0.97×
23Utah~6K0.96×
24Vermont~1K0.96×
25Kentucky~8K0.95×
26Connecticut~6K0.95×
27Maine~2K0.95×
28Colorado~10K0.94×
29Rhode Island~2K0.92×
30Oklahoma~6K0.88×
31Arizona~10K0.86×
32Illinois~20K0.85×
33Arkansas~5K0.85×
34Mississippi~5K0.85×
35Louisiana~7K0.84×
36Delaware~2K0.84×
37West Virginia~3K0.83×
38Virginia~10K0.81×
39Oregon~6K0.80×
40Hawaii~2K0.78×
41Alaska~1K0.75×
42Washington~10K0.73×
43Texas~40K0.69×
44Washington, District of Columbia~1K0.68×
45New Mexico~2K0.67×
46Maryland~8K0.66×
47New Jersey~10K0.65×
48New York~20K0.62×
49Nevada~4K0.61×
50California~40K0.52×
Fig. 06

Affinity by region

Affinity by region — Masters Tournament, United States
0.52×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masters Tournament audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masters Tournament audience
#·InterestCategoryAffinity×
01Phil MickelsonSports30.02×
02Ryder CupSports25.64×
03Jordan SpiethSports25.38×
04Justin RoseSports25.17×
05Dustin JohnsonSports25.08×
06The Tour ChampionshipSports21.65×
07Brooks KoepkaSports21.39×
08PutterSports21.33×
09Rory McIlroySports20.00×
10PGA ChampionshipSports19.53×
11John DalySports19.15×
12U.S. Open (golf)Sports16.80×
13Bryson DeChambeauSports15.86×
14Scottie SchefflerSports12.95×
15Tiger WoodsSports11.28×
16Golf ChannelSports8.87×
17Golf ballSports7.59×
18Golf equipmentSports7.46×
19PGA TourSports6.92×
20Golf clubSports6.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masters Tournament audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Masters Tournament audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.01×
Quality AwarenessPREMIUM1.81×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Masters Tournament audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
CreativityOPEN0.82×
Urban LifestyleOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Masters Tournament have in United States?

Masters Tournament has an estimated audience of 22,564,136 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Masters Tournament fans?

34.6% of Masters Tournament fans are female, 65.4% are male, with an average age of 36.5 years.

03

Which brands do Masters Tournament fans like most?

Masters Tournament fans show strongest brand affinity for PGA Championship (19.53×), Ryder Cup (25.64×), and Rory McIlroy (20×) over the country average.

04

Where do Masters Tournament fans live in United States?

Masters Tournament fans in United States are most concentrated in Florida (reach ~50K), Texas (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Masters Tournament fans also like?

Beyond Masters Tournament itself, the audience over-indexes on Ryder Cup (25.64×), Rory McIlroy (20×), Jordan Spieth (25.38×), and The Tour Championship (21.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See Masters Tournament audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Masters Tournament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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