Rascasse Audience Intelligence

Serena Williams Audience in United States

A data profile of the people who buy, follow and care about Serena Williams in United States — modelled from more than twelve digital signal sources. Serena Williams has an estimated audience of 7,878,930 people in United States.

#5among Tennis in United States#319among Person in United States#363in Sports

The average Serena Williams fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coco Gauff, Novak Djokovic, Roland Garros, with strongest over-indexing on Coco Gauff (15.87× the country average).

Demographically, the Serena Williams audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Serena Williams fan in United States is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Coco Gauff.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serena Williams profile in United States.

Audience size
7.9M
in United States
Gender
57.5%♀
42.5% male
Age
40.1
average years
Country rank
#4488
Person in United States
Fig. 01

Search interest · 12-month trend

+256%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serena Williams fans

57.5% are female, 42.5% are male, average age 40.1.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Serena Williams audience in United States
MetricValue
Female57.5%
Male42.5%
Average age40.1
Estimated audience size7,878,930
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Serena Williams audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

36.2%

of the worldwide Serena Williams audience comes from United States.

Worldwide audience distribution share by country for Serena Williams
CountryShare
United States36.2%
United Kingdom7.7%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serena Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Serena Williams fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.57×
02Washington, District of Columbia~30K1.57×
03Maryland~100K1.48×
04Mississippi~60K1.38×
05Louisiana~100K1.36×
06North Carolina~200K1.31×
07New York~400K1.29×
08South Carolina~100K1.27×
09Florida~500K1.25×
10Delaware~20K1.25×
11New Jersey~200K1.24×
12Virginia~200K1.24×
13Connecticut~70K1.17×
14Michigan~200K1.14×
15Illinois~200K1.13×
16Massachusetts~100K1.12×
17Texas~500K1.09×
18Alabama~90K1.09×
19California~700K1.08×
20Pennsylvania~200K1.08×
21Ohio~200K1.03×
22Tennessee~100K1.02×
23Missouri~90K1.02×
24Rhode Island~20K0.99×
25Arkansas~50K0.98×
26Indiana~100K0.96×
27Nevada~50K0.96×
28Kentucky~70K0.95×
29Oklahoma~60K0.95×
30Washington~100K0.93×
31Minnesota~70K0.91×
32Kansas~40K0.91×
33Hawaii~20K0.88×
34Oregon~60K0.86×
35Colorado~80K0.84×
36Wisconsin~70K0.84×
37Nebraska~20K0.83×
38New Mexico~20K0.82×
39Vermont~8K0.81×
40Iowa~40K0.80×
41New Hampshire~20K0.80×
42Maine~20K0.80×
43West Virginia~20K0.79×
44North Dakota~9K0.77×
45Utah~40K0.74×
46Idaho~20K0.74×
47Montana~10K0.74×
48Arizona~80K0.71×
49South Dakota~9K0.71×
50Alaska~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Serena Williams, United States
0.56×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serena Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serena Williams audience
#·InterestCategoryAffinity×
01Roland GarrosSports31.63×
02Chris EvertSports22.80×
03Novak DjokovicSports21.22×
04Belinda BencicSports21.02×
05Monica SelesSports19.56×
06Steffi GrafSports19.34×
07Rafael NadalSports18.96×
08Maria SharapovaSports17.90×
09Australian OpenSports17.38×
10Martina NavratilovaSports16.23×
11Coco GauffSports15.87×
12Grand Slam (tennis)Sports15.38×
13The Championships, WimbledonSports14.96×
14Daniil MedvedevSports12.29×
15Naomi OsakaSports11.76×
16Venus WilliamsSports8.97×
17Jannik SinnerSports8.23×
18Carlos AlcarazSports6.96×
19Sasha Obama.Politics & Society5.52×
20BeautyBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serena Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serena Williams audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.78×
Quality AwarenessPREMIUM1.45×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serena Williams audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
ExtroversionTHRILL0.76×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serena Williams have in United States?

Serena Williams has an estimated audience of 7,878,930 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Serena Williams fans?

57.5% of Serena Williams fans are female, 42.5% are male, with an average age of 40.1 years.

03

Which brands do Serena Williams fans like most?

Serena Williams fans show strongest brand affinity for Coco Gauff (15.87×), Novak Djokovic (21.22×), and Roland Garros (31.63×) over the country average.

04

Where do Serena Williams fans live in United States?

Serena Williams fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Serena Williams fans also like?

Beyond Serena Williams itself, the audience over-indexes on Novak Djokovic (21.22×), Roland Garros (31.63×), Australian Open (17.38×), and The Championships, Wimbledon (14.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Serena Williams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Serena Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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