Serena Williams Audience in United States

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Serena Williams has an estimated audience of 5,666,989 people in United States. 57.5% are female, 42.5% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Coco Gauff, Novak Djokovic, Roland Garros, Australian Open, The Championships, Wimbledon.

The average Serena Williams fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Coco Gauff, Novak Djokovic, Roland Garros, with strongest over-indexing on Coco Gauff (15.87× the country average). Demographically, the Serena Williams audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Serena Williams fans

Demographic split for Serena Williams audience in United States
MetricValue
Female57.5%
Male42.5%
Average age40.1
Estimated audience size5,666,989

Audience persona

The typical Serena Williams fan in United States is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Coco Gauff.

Top regions in United States

Top regions ranked by reach for Serena Williams in United States
RegionReachAffinity
California724,0351.16×
Texas571,3201.17×
Florida489,5821.28×
New York390,0281.23×
Georgia266,0071.52×
Illinois217,2311.15×
North Carolina213,7501.25×
Pennsylvania207,3231.09×
Ohio184,5951.06×
Michigan179,1271.21×
New Jersey175,5911.22×
Virginia171,3931.24×
Maryland138,6951.42×
Massachusetts122,0781.09×
Tennessee118,3121.04×
Washington114,0601×
South Carolina105,6041.24×
Indiana104,7691.01×
Louisiana103,1461.41×
Missouri98,4131.08×
Colorado78,3160.88×
Minnesota77,3510.95×
Wisconsin73,9120.87×
Kentucky70,2500.99×
Arizona67,6010.58×
Alabama64,8230.82×
Mississippi64,4491.38×
Connecticut64,0661.13×
Oklahoma63,7731.01×
Oregon57,9340.89×
Nevada55,2391.01×
Arkansas47,5531.02×
Kansas43,5920.98×
Iowa39,3890.84×
Utah39,0300.77×
New Mexico24,4880.86×
Nebraska24,1050.85×
Washington, District of Columbia22,6081.33×
Idaho22,2490.78×
Hawaii21,8980.9×
West Virginia21,4610.81×
Delaware17,9881.15×
Rhode Island17,2040.95×
New Hampshire17,1880.77×
Maine15,4820.76×
Montana11,4190.73×
South Dakota9,1580.7×
North Dakota8,6720.74×
Vermont6,8720.69×
Wyoming4,9870.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Serena Williams audience
BrandAffinityCategory
Coco Gauff15.87×Sports
Novak Djokovic21.22×Sports
Roland Garros31.63×Sports
Australian Open17.38×Sports
The Championships, Wimbledon14.96×Sports
Naomi Osaka11.76×Sports
Jannik Sinner8.23×Sports
Carlos Alcaraz6.96×Sports
Rafael Nadal18.96×Sports
Steffi Graf19.34×Sports
Maria Sharapova17.9×Sports
Grand Slam (tennis)15.38×Sports
Chris Evert22.8×Sports
Beauty1.54×Beauty & Wellness
Andre Agassi16.87×Sports
Tennis Channel13.72×Sports
Venus Williams8.97×Sports
Belinda Bencic21.02×Sports
Elena Rybakina11.15×Sports
Racket (sports equipment)8.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Serena Williams audience
TraitClusterScore
Design AffinityPREMIUM1.44
Quality AwarenessPREMIUM1.32
Luxury OrientationPREMIUM1.24
Early Adopter MentalityPOWER1.2
SustainabilityBALANCE1.18
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Serena Williams
CountryShare
United States33.0%
Brazil5.7%
Italy5.6%

See Serena Williams audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Serena Williams have in United States?

Serena Williams has an estimated audience of 5,666,989 people in United States, concentrated in California and Texas.

What is the gender split and age of Serena Williams fans?

57.5% of Serena Williams fans are female, 42.5% are male, with an average age of 40.1 years.

Which brands do Serena Williams fans like most?

Serena Williams fans show strongest brand affinity for Coco Gauff (15.87×), Novak Djokovic (21.22×), and Roland Garros (31.63×) over the country average.

Where do Serena Williams fans live in United States?

Serena Williams fans in United States are most concentrated in California (reach 724,035), Texas (reach 571,320), and Florida (reach 489,582). These three regions account for the largest share of the active audience.

What other brands do Serena Williams fans also like?

Beyond Serena Williams itself, the audience over-indexes on Novak Djokovic (21.22×), Roland Garros (31.63×), Australian Open (17.38×), and The Championships, Wimbledon (14.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Serena Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.