US Open (tennis) Audience in United States

US Open (tennis) logo

US Open (tennis) has an estimated audience of 8,390,591 people in United States. 44.4% are female, 55.6% are male, average age 37.4. Top regions: New York, California, Florida. Top brand affinities: Australian Open, The Championships, Wimbledon, Emma Raducanu, Roland Garros, Coco Gauff.

The average US Open (tennis) fan in United States is 37.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Australian Open, The Championships, Wimbledon, Emma Raducanu, with strongest over-indexing on Australian Open (83.43× the country average). Demographically, the US Open (tennis) audience skews more male with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of US Open (tennis) fans

Demographic split for US Open (tennis) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age37.4
Estimated audience size8,390,591

Audience persona

The typical US Open (tennis) fan in United States is more male, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Australian Open.

Top regions in United States

Top regions ranked by reach for US Open (tennis) in United States
RegionReachAffinity
New York1,393,7782.97×
California1,181,9341.28×
Florida644,1681.13×
Texas599,2800.83×
New Jersey411,7521.93×
Illinois353,2221.26×
Pennsylvania320,9261.14×
North Carolina320,6781.27×
Georgia283,5601.1×
Massachusetts283,5321.72×
Virginia258,7551.27×
Ohio246,0270.95×
Michigan229,3911.05×
Maryland188,5971.31×
Washington180,6251.07×
Connecticut162,3331.93×
Colorado141,9981.07×
Indiana131,8580.86×
Tennessee124,2060.74×
South Carolina123,8870.98×
Arizona118,3180.69×
Minnesota117,0230.97×
Wisconsin106,7590.85×
Missouri92,8630.69×
Oregon89,3990.93×
Kentucky73,4890.7×
Alabama72,1320.62×
Louisiana69,8320.65×
Nevada65,2270.8×
Utah61,4770.82×
Washington, District of Columbia55,9742.22×
Iowa52,1710.75×
Kansas50,4800.76×
Oklahoma47,1450.51×
Arkansas37,9760.55×
New Hampshire35,3561.07×
Mississippi35,0790.51×
Maine34,0011.13×
Rhode Island33,1161.24×
Hawaii30,5960.85×
Nebraska29,4110.7×
Idaho27,2910.65×
New Mexico26,6870.63×
Delaware25,3041.09×
Vermont21,0141.43×
West Virginia20,9160.54×
Montana17,2930.74×
South Dakota10,1980.53×
North Dakota8,6300.5×
Alaska8,2700.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for US Open (tennis) audience
BrandAffinityCategory
Australian Open83.43×Sports
The Championships, Wimbledon53.74×Sports
Emma Raducanu72.37×Sports
Roland Garros86.11×Sports
Coco Gauff29.97×Sports
Iga Swiatek47.43×Sports
Novak Djokovic37.1×Sports
Tennis Warehouse74.61×Shopping
Naomi Osaka31.86×Sports
Jasmine Paolini64.3×Sports
HEAD Tennis141.24×Sports
Aryna Sabalenka32.14×Sports
United States Tennis Association52.78×Sports
Babolat100×Sports
Grand Slam (tennis)46.8×Sports
Tommy Paul40.24×Sports
International Tennis Federation56.65×Sports
Taylor Fritz28.66×Sports
Jannik Sinner19.7×Sports
Barbie10.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by US Open (tennis) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.51
Quality AwarenessPREMIUM1.27
Luxury OrientationPREMIUM1.27
Family OrientationCONSERVATISM1.26
Sports ActivityPOWER1.25
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for US Open (tennis)
CountryShare
United States25.5%
Japan10.9%
China6.5%

See US Open (tennis) audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does US Open (tennis) have in United States?

US Open (tennis) has an estimated audience of 8,390,591 people in United States, concentrated in New York and California.

What is the gender split and age of US Open (tennis) fans?

44.4% of US Open (tennis) fans are female, 55.6% are male, with an average age of 37.4 years.

Which brands do US Open (tennis) fans like most?

US Open (tennis) fans show strongest brand affinity for Australian Open (83.43×), The Championships, Wimbledon (53.74×), and Emma Raducanu (72.37×) over the country average.

Where do US Open (tennis) fans live in United States?

US Open (tennis) fans in United States are most concentrated in New York (reach 1,393,778), California (reach 1,181,934), and Florida (reach 644,168). These three regions account for the largest share of the active audience.

What other brands do US Open (tennis) fans also like?

Beyond US Open (tennis) itself, the audience over-indexes on The Championships, Wimbledon (53.74×), Emma Raducanu (72.37×), Roland Garros (86.11×), and Coco Gauff (29.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for US Open (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.