Rascasse Audience Intelligence

Ricky Hatton Audience in United Kingdom

A data profile of the people who buy, follow and care about Ricky Hatton in United Kingdom — modelled from more than twelve digital signal sources. Ricky Hatton has an estimated audience of 7,326,357 people in United Kingdom.

The average Ricky Hatton fan in United Kingdom is 40.0 years old, more male, and lives primarily in Scotland.

The audience is concentrated in Scotland, Wales, England.

Top brand affinities include Michael Carrick, Ian Wright, Carl Froch, with strongest over-indexing on Michael Carrick (37.9× the country average).

Demographically, the Ricky Hatton audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.

The typical Ricky Hatton fan in United Kingdom is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Carrick.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ricky Hatton profile in United Kingdom.

Audience size
7.3M
in United Kingdom
Gender
12.5%
87.5% male
Age
40.0
average years
Country rank
#783
Person in United Kingdom
Fig. 01

Search interest · 12-month trend

+298%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ricky Hatton fans

12.5% are female, 87.5% are male, average age 40.0.

Fig. 02

Gender split

12.5%
Female
87.5%
Male
Demographic split for Ricky Hatton audience in United Kingdom
MetricValue
Female12.5%
Male87.5%
Average age40.0
Estimated audience size7,326,357
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Ricky Hatton audience in United Kingdom
Age bracketShare%
16-1914%
20-2923%
30-3922%
40-4921%
50+20%
Fig. 04

Worldwide distribution

70.8%

of the worldwide Ricky Hatton audience comes from United Kingdom.

Worldwide audience distribution share by country for Ricky Hatton
CountryShare
United Kingdom70.8%
United States11.3%
Ireland3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ricky Hatton audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Ricky Hatton fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Wales~600K1.48×
02Northern Ireland~300K1.32×
03Scotland~700K1.13×
04England~500K0.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ricky Hatton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ricky Hatton audience
#·InterestCategoryAffinity×
01Carl FrochSports49.86×
02Michael CarrickSports37.90×
03Daniel SturridgeSports34.45×
04Ian WrightSports32.44×
05Joe SuggInternet & Social Media31.56×
06Tony BellewSports20.67×
07Nicholas HoultMovies & TV20.00×
08David HayeSports17.83×
09Aaron RamseySports17.25×
10Mike TysonSports16.27×
11Luke ShawSports14.92×
12Jordan HendersonSports14.03×
13Jamie CarragherSports13.91×
14Nina DobrevMovies & TV12.84×
15Demi MooreMovies & TV9.01×
16The WorksShopping4.96×
17Anthony JoshuaSports4.66×
18Ultimate Fighting ChampionshipSports3.36×
19Premier LeagueSports2.60×
20FIFA World CupSports2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ricky Hatton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Ricky Hatton audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.29×
Need for SecurityCONSERVATISM1.28×
SpiritualityBALANCE1.22×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Ricky Hatton audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Design AffinityPREMIUM0.57×
SustainabilityBALANCE0.62×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Ricky Hatton have in United Kingdom?

Ricky Hatton has an estimated audience of 7,326,357 people in United Kingdom, concentrated in Scotland and Wales.

02

What is the gender split and age of Ricky Hatton fans?

12.5% of Ricky Hatton fans are female, 87.5% are male, with an average age of 40.0 years.

03

Which brands do Ricky Hatton fans like most?

Ricky Hatton fans show strongest brand affinity for Michael Carrick (37.9×), Ian Wright (32.44×), and Carl Froch (49.86×) over the country average.

04

Where do Ricky Hatton fans live in United Kingdom?

Ricky Hatton fans in United Kingdom are most concentrated in Scotland (reach ~700K), Wales (reach ~600K), and England (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Ricky Hatton fans also like?

Beyond Ricky Hatton itself, the audience over-indexes on Ian Wright (32.44×), Carl Froch (49.86×), Nicholas Hoult (20×), and Joe Sugg (31.56×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Ricky Hatton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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