A data profile of the people who buy, follow and care about Ricky Hatton in United Kingdom — modelled from more than twelve digital signal sources. Ricky Hatton has an estimated audience of 7,326,357 people in United Kingdom.
The average Ricky Hatton fan in United Kingdom is 40.0 years old, more male, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, England.
Top brand affinities include Michael Carrick, Ian Wright, Carl Froch, with strongest over-indexing on Michael Carrick (37.9× the country average).
Demographically, the Ricky Hatton audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Ricky Hatton fan in United Kingdom is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Carrick.
The key figures that characterise the Ricky Hatton profile in United Kingdom.
12.5% are female, 87.5% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 12.5% |
| Male | 87.5% |
| Average age | 40.0 |
| Estimated audience size | 7,326,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Ricky Hatton audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 70.8% |
| United States | 11.3% |
| Ireland | 3.8% |
Where the Ricky Hatton audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.48× | |
| 02 | Northern Ireland | ~300K | 1.32× | |
| 03 | Scotland | ~700K | 1.13× | |
| 04 | England | ~500K | 0.07× |
The strongest cross-interests of the Ricky Hatton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carl Froch | Sports | 49.86× | ||
| 02 | Michael Carrick | Sports | 37.90× | ||
| 03 | Daniel Sturridge | Sports | 34.45× | ||
| 04 | Ian Wright | Sports | 32.44× | ||
| 05 | Joe Sugg | Internet & Social Media | 31.56× | ||
| 06 | Tony Bellew | Sports | 20.67× | ||
| 07 | Nicholas Hoult | Movies & TV | 20.00× | ||
| 08 | David Haye | Sports | 17.83× | ||
| 09 | Aaron Ramsey | Sports | 17.25× | ||
| 10 | Mike Tyson | Sports | 16.27× | ||
| 11 | Luke Shaw | Sports | 14.92× | ||
| 12 | Jordan Henderson | Sports | 14.03× | ||
| 13 | Jamie Carragher | Sports | 13.91× | ||
| 14 | Nina Dobrev | Movies & TV | 12.84× | ||
| 15 | Demi Moore | Movies & TV | 9.01× | ||
| 16 | The Works | Shopping | 4.96× | ||
| 17 | Anthony Joshua | Sports | 4.66× | ||
| 18 | Ultimate Fighting Championship | Sports | 3.36× | ||
| 19 | Premier League | Sports | 2.60× | ||
| 20 | FIFA World Cup | Sports | 2.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.29× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Design Affinity | PREMIUM | 0.57× | |
| Sustainability | BALANCE | 0.62× |
Ricky Hatton has an estimated audience of 7,326,357 people in United Kingdom, concentrated in Scotland and Wales.
12.5% of Ricky Hatton fans are female, 87.5% are male, with an average age of 40.0 years.
Ricky Hatton fans show strongest brand affinity for Michael Carrick (37.9×), Ian Wright (32.44×), and Carl Froch (49.86×) over the country average.
Ricky Hatton fans in United Kingdom are most concentrated in Scotland (reach ~700K), Wales (reach ~600K), and England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ricky Hatton itself, the audience over-indexes on Ian Wright (32.44×), Carl Froch (49.86×), Nicholas Hoult (20×), and Joe Sugg (31.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ricky Hatton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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