A data profile of the people who buy, follow and care about Ultimate Fighting Championship in United Kingdom — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 9,188,091 people in United Kingdom.
The average Ultimate Fighting Championship fan in United Kingdom is 37.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include Manchester United F.C., Ricky Hatton, FIFA World Cup 2026, with strongest over-indexing on Manchester United F.C. (1.72× the country average).
Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ultimate Fighting Championship fan in United Kingdom is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Ultimate Fighting Championship profile in United Kingdom.
25.7% are female, 74.3% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 37.3 |
| Estimated audience size | 9,188,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Ultimate Fighting Championship audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 6.6% |
| United Kingdom | 6.0% |
Where the Ultimate Fighting Championship audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1.5M | 1.84× | |
| 02 | North East | ~400K | 1.19× | |
| 03 | Northern Ireland | ~300K | 1.12× | |
| 04 | England | ~6M | 1.04× | |
| 05 | Greater London | ~1M | 0.99× | |
| 06 | Scotland | ~700K | 0.97× | |
| 07 | Yorkshire and the Humber | ~600K | 0.94× | |
| 08 | East Midlands | ~500K | 0.90× | |
| 09 | Wales | ~400K | 0.87× | |
| 10 | West Midlands | ~300K | 0.83× | |
| 11 | East of England | ~600K | 0.80× | |
| 12 | South West | ~500K | 0.78× | |
| 13 | South East | ~800K | 0.74× |
The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ricky Hatton | Sports | 3.36× | ||
| 02 | Martial arts | Sports | 2.73× | ||
| 03 | Sporting Life (British newspaper) | Sports | 2.56× | ||
| 04 | Combat sport | Sports | 2.28× | ||
| 05 | Mixed martial arts | Sports | 2.21× | ||
| 06 | Autotrader | Cars & Mobility | 2.02× | ||
| 07 | BBC Sport | Sports | 1.97× | ||
| 08 | Manchester City F.C. | Sports | 1.83× | ||
| 09 | Paddy Power | Games | 1.75× | ||
| 10 | Manchester United F.C. | Sports | 1.72× | ||
| 11 | Rugby union | Sports | 1.72× | ||
| 12 | Team sport | Sports | 1.70× | ||
| 13 | FIFA World Cup 2026 | Sports | 1.60× | ||
| 14 | William Hill (bookmaker) | Games | 1.60× | ||
| 15 | Soccer | Sports | 1.58× | ||
| 16 | UEFA Champions League | Sports | 1.58× | ||
| 17 | Betfred | Games | 1.56× | ||
| 18 | Sky Bet | Games | 1.56× | ||
| 19 | Premier League | Sports | 1.54× | ||
| 20 | Liverpool F.C. | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Risk Appetite | THRILL | 1.15× | |
| Early Adopter Mentality | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| Sustainability | BALANCE | 0.71× | |
| Tradition | CONSERVATISM | 0.71× |
Ultimate Fighting Championship has an estimated audience of 9,188,091 people in United Kingdom, concentrated in England and North West.
25.7% of Ultimate Fighting Championship fans are female, 74.3% are male, with an average age of 37.3 years.
Ultimate Fighting Championship fans show strongest brand affinity for Manchester United F.C. (1.72×), Ricky Hatton (3.36×), and FIFA World Cup 2026 (1.6×) over the country average.
Ultimate Fighting Championship fans in United Kingdom are most concentrated in England (reach ~6M), North West (reach ~1.5M), and Greater London (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ultimate Fighting Championship itself, the audience over-indexes on Ricky Hatton (3.36×), FIFA World Cup 2026 (1.6×), BBC Sport (1.97×), and Martial arts (2.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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