A data profile of the people who buy, follow and care about Mixed martial arts in United Kingdom — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 7,824,815 people in United Kingdom.
The average Mixed martial arts fan in United Kingdom is 40.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Manchester City F.C., Ultimate Fighting Championship, Martial arts, with strongest over-indexing on Manchester City F.C. (1.52× the country average).
Demographically, the Mixed martial arts audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mixed martial arts fan in United Kingdom is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Mixed martial arts profile in United Kingdom.
28.4% are female, 71.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 40.1 |
| Estimated audience size | 7,824,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Mixed martial arts audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.4% |
| Japan | 4.7% |
Where the Mixed martial arts audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.34× | |
| 02 | Greater London | ~1M | 1.11× | |
| 03 | England | ~6M | 1.09× | |
| 04 | South West | ~700K | 1.04× | |
| 05 | Wales | ~500K | 1.03× | |
| 06 | East Midlands | ~600K | 1.00× | |
| 07 | East of England | ~700K | 0.98× | |
| 08 | Northern Ireland | ~200K | 0.97× | |
| 09 | Scotland | ~700K | 0.95× | |
| 10 | South East | ~1M | 0.93× | |
| 11 | Yorkshire and the Humber | ~600K | 0.92× | |
| 12 | North East | ~300K | 0.89× | |
| 13 | West Midlands | ~300K | 0.88× |
The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Judo | Sports | 2.23× | ||
| 02 | NBA playoffs | Sports | 2.12× | ||
| 03 | Paris Saint-Germain | Sports | 2.08× | ||
| 04 | NBA Finals | Sports | 2.03× | ||
| 05 | Inter Milan | Sports | 1.98× | ||
| 06 | Wrestling | Sports | 1.95× | ||
| 07 | Ultimate Fighting Championship | Sports | 1.90× | ||
| 08 | A.C. Milan | Sports | 1.87× | ||
| 09 | Combat sport | Sports | 1.81× | ||
| 10 | FC Bayern Munich | Sports | 1.73× | ||
| 11 | Juventus F.C. | Sports | 1.73× | ||
| 12 | Martial arts | Sports | 1.72× | ||
| 13 | Serie A | Sports | 1.67× | ||
| 14 | La Liga | Sports | 1.66× | ||
| 15 | Cars (film) | Movies & TV | 1.60× | ||
| 16 | Real Madrid C.F. | Sports | 1.59× | ||
| 17 | Boxing | Sports | 1.56× | ||
| 18 | Rory McIlroy | Sports | 1.55× | ||
| 19 | Manchester City F.C. | Sports | 1.52× | ||
| 20 | Arsenal F.C. | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.05× | |
| DIY Mentality | THRILL | 1.01× | |
| Sports Activity | POWER | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Design Affinity | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× |
Mixed martial arts has an estimated audience of 7,824,815 people in United Kingdom, concentrated in England and Greater London.
28.4% of Mixed martial arts fans are female, 71.6% are male, with an average age of 40.1 years.
Mixed martial arts fans show strongest brand affinity for Manchester City F.C. (1.52×), Ultimate Fighting Championship (1.9×), and Martial arts (1.72×) over the country average.
Mixed martial arts fans in United Kingdom are most concentrated in England (reach ~6M), Greater London (reach ~1M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Mixed martial arts itself, the audience over-indexes on Ultimate Fighting Championship (1.9×), Martial arts (1.72×), Combat sport (1.81×), and Real Madrid C.F. (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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