A data profile of the people who buy, follow and care about Mixed martial arts in Spain — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 2,870,486 people in Spain.
The average Mixed martial arts fan in Spain is 41.8 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Ultimate Fighting Championship, Martial arts, Wrestling, with strongest over-indexing on Ultimate Fighting Championship (3.24× the country average).
Demographically, the Mixed martial arts audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mixed martial arts fan in Spain is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Ultimate Fighting Championship.
The key figures that characterise the Mixed martial arts profile in Spain.
23.4% are female, 76.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 41.8 |
| Estimated audience size | 2,870,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Mixed martial arts audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.4% |
| Japan | 4.7% |
Where the Mixed martial arts audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.29× | |
| 02 | Cantabria | ~40K | 1.08× | |
| 03 | Navarre | ~40K | 1.07× | |
| 04 | Extremadura | ~60K | 1.04× | |
| 05 | Principality of Asturias | ~70K | 1.01× | |
| 06 | Aragon | ~70K | 0.99× | |
| 07 | Region of Murcia | ~100K | 0.98× | |
| 08 | Balearic Islands | ~80K | 0.98× | |
| 09 | Castilla-La Mancha | ~100K | 0.96× | |
| 10 | Canary Islands | ~100K | 0.95× | |
| 11 | Castile and León | ~100K | 0.95× | |
| 12 | Galicia | ~100K | 0.93× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Comunidad Valenciana | ~300K | 0.89× | |
| 15 | Community of Madrid | ~400K | 0.84× | |
| 16 | Andalusia | ~500K | 0.83× | |
| 17 | Catalonia | ~400K | 0.83× |
The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Judo | Sports | 3.77× | ||
| 02 | Taekwondo | Sports | 3.61× | ||
| 03 | Kickboxing | Sports | 3.58× | ||
| 04 | Wrestling | Sports | 3.57× | ||
| 05 | Karate | Sports | 3.42× | ||
| 06 | Ultimate Fighting Championship | Sports | 3.24× | ||
| 07 | Self-defense | Sports | 2.76× | ||
| 08 | Combat sport | Sports | 2.55× | ||
| 09 | Martial arts | Sports | 2.36× | ||
| 10 | Boxing | Sports | 2.26× | ||
| 11 | Cars (film) | Movies & TV | 1.70× | ||
| 12 | Motorcycle club | Cars & Mobility | 1.64× | ||
| 13 | Custom motorcycle | Cars & Mobility | 1.64× | ||
| 14 | Motorcycle racing | Cars & Mobility | 1.57× | ||
| 15 | MotoGP | Sports | 1.56× | ||
| 16 | Toyota | Cars & Mobility | 1.56× | ||
| 17 | Sport bike | Cars & Mobility | 1.55× | ||
| 18 | Scooters | Cars & Mobility | 1.53× | ||
| 19 | Manchester United F.C. | Sports | 1.53× | ||
| 20 | NBA | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Sports Activity | POWER | 1.10× | |
| Risk Appetite | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.70× |
Mixed martial arts has an estimated audience of 2,870,486 people in Spain, concentrated in Andalusia and Catalonia.
23.4% of Mixed martial arts fans are female, 76.6% are male, with an average age of 41.8 years.
Mixed martial arts fans show strongest brand affinity for Ultimate Fighting Championship (3.24×), Martial arts (2.36×), and Wrestling (3.57×) over the country average.
Mixed martial arts fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mixed martial arts itself, the audience over-indexes on Martial arts (2.36×), Wrestling (3.57×), Combat sport (2.55×), and Judo (3.77×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.