Mixed martial arts Audience in Germany
Mixed martial arts has an estimated audience of 4,237,353 people in Germany. 21.3% are female, 78.7% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Ultimate Fighting Championship, Martial arts, Combat sport, AutoScout24.
The average Mixed martial arts fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Ultimate Fighting Championship, Martial arts, with strongest over-indexing on Transfermarkt (3× the country average). Demographically, the Mixed martial arts audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Mixed martial arts fans
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 35.7 |
| Estimated audience size | 4,237,353 |
Audience persona
The typical Mixed martial arts fan in Germany is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 946,988 | 1.02× |
| Bayern | 700,897 | 1.03× |
| Baden-Württemberg | 629,370 | 1.09× |
| Hessen | 365,565 | 1.13× |
| Niedersachsen | 353,046 | 0.86× |
| Berlin | 226,071 | 1.19× |
| Rheinland-Pfalz | 224,437 | 1.06× |
| Sachsen | 182,618 | 0.88× |
| Mecklenburg-Vorpommern | 144,853 | 1.79× |
| Schleswig-Holstein | 128,148 | 0.84× |
| Brandenburg | 119,939 | 0.91× |
| Hamburg | 103,356 | 1.08× |
| Thüringen | 82,654 | 0.77× |
| Sachsen-Anhalt | 69,201 | 0.63× |
| Saarland | 47,797 | 0.92× |
| Bremen | 29,093 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 3× | Sports |
| Ultimate Fighting Championship | 3.71× | Sports |
| Martial arts | 2.99× | Sports |
| Combat sport | 3.1× | Sports |
| AutoScout24 | 1.65× | Cars & Mobility |
| American football | 1.59× | Sports |
| Wrestling | 3.54× | Sports |
| SV Werder Bremen | 1.54× | Sports |
| Real Madrid C.F. | 1.61× | Sports |
| Judo | 4.14× | Sports |
| FC Barcelona | 1.83× | Sports |
| SUVs | 1.55× | Cars & Mobility |
| Cars (film) | 1.81× | Movies & TV |
| BMW | 1.51× | Cars & Mobility |
| Driving | 1.92× | Cars & Mobility |
| Used car | 1.55× | Cars & Mobility |
| Twitch | 1.62× | Games |
| Used Cars | 1.99× | Cars & Mobility |
| Engine | 1.62× | Cars & Mobility |
| Steam | 1.83× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Sports Activity | POWER | 1.31 |
| Indulgence | JOY | 1.19 |
| Luxury Orientation | PREMIUM | 1.18 |
| Risk Appetite | THRILL | 1.11 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.4% |
| Japan | 4.7% |
See Mixed martial arts audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Mixed martial arts have in Germany?
Mixed martial arts has an estimated audience of 4,237,353 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mixed martial arts fans?
21.3% of Mixed martial arts fans are female, 78.7% are male, with an average age of 35.7 years.
Which brands do Mixed martial arts fans like most?
Mixed martial arts fans show strongest brand affinity for Transfermarkt (3×), Ultimate Fighting Championship (3.71×), and Martial arts (2.99×) over the country average.
Where do Mixed martial arts fans live in Germany?
Mixed martial arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 946,988), Bayern (reach 700,897), and Baden-Württemberg (reach 629,370). These three regions account for the largest share of the active audience.
What other brands do Mixed martial arts fans also like?
Beyond Mixed martial arts itself, the audience over-indexes on Ultimate Fighting Championship (3.71×), Martial arts (2.99×), Combat sport (3.1×), and AutoScout24 (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.