Rascasse Audience Intelligence

Mixed martial arts Audience in Germany

A data profile of the people who buy, follow and care about Mixed martial arts in Germany — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 4,237,353 people in Germany.

#26among Sport in Germany#841among Topic in Germany#112in Sports

The average Mixed martial arts fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, Ultimate Fighting Championship, Martial arts, with strongest over-indexing on Transfermarkt (3× the country average).

Demographically, the Mixed martial arts audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mixed martial arts fan in Germany is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Transfermarkt.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mixed martial arts profile in Germany.

Audience size
4.2M
in Germany
Gender
21.3%♀
78.7% male
Age
35.7
average years
Country rank
#1363
Topic in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mixed martial arts fans

21.3% are female, 78.7% are male, average age 35.7.

Fig. 02

Gender split

21.3%
Female
78.7%
Male
Demographic split for Mixed martial arts audience in Germany
MetricValue
Female21.3%
Male78.7%
Average age35.7
Estimated audience size4,237,353
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Mixed martial arts audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3923%
40-4918%
50+11%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Mixed martial arts audience comes from Germany.

Worldwide audience distribution share by country for Mixed martial arts
CountryShare
United States25.9%
United Kingdom5.4%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mixed martial arts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mixed martial arts fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.47×
02Berlin~200K1.13×
03Baden-Württemberg~600K1.10×
04Hessen~400K1.10×
05Rheinland-Pfalz~200K1.10×
06Hamburg~100K1.05×
07Nordrhein-Westfalen~900K1.02×
08Bayern~700K1.02×
09Saarland~50K0.98×
10Brandenburg~100K0.96×
11Bremen~30K0.94×
12Niedersachsen~400K0.92×
13Schleswig-Holstein~100K0.92×
14Sachsen~200K0.90×
15Thüringen~90K0.87×
16Sachsen-Anhalt~90K0.81×
Fig. 06

Affinity by region

Affinity by region — Mixed martial arts, Germany
0.81×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mixed martial arts audience
#·InterestCategoryAffinity×
01JudoSports4.14×
02Ultimate Fighting ChampionshipSports3.71×
03WrestlingSports3.54×
04Combat sportSports3.10×
05TransfermarktSports3.00×
06Martial artsSports2.99×
07Used CarsCars & Mobility1.99×
08DrivingCars & Mobility1.92×
09FC BarcelonaSports1.83×
10Cars (film)Movies & TV1.81×
11NFLSports1.79×
12AutoScout24Cars & Mobility1.65×
13TwitchGames1.62×
14EngineCars & Mobility1.62×
15Real Madrid C.F.Sports1.61×
16Borussia MönchengladbachSports1.57×
17SUVsCars & Mobility1.55×
18Used carCars & Mobility1.55×
19SV Werder BremenSports1.54×
20BMWCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mixed martial arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mixed martial arts audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.24×
Sports ActivityPOWER1.15×
Risk AppetiteTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mixed martial arts audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.74×
CreativityOPEN0.80×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mixed martial arts have in Germany?

Mixed martial arts has an estimated audience of 4,237,353 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mixed martial arts fans?

21.3% of Mixed martial arts fans are female, 78.7% are male, with an average age of 35.7 years.

03

Which brands do Mixed martial arts fans like most?

Mixed martial arts fans show strongest brand affinity for Transfermarkt (3×), Ultimate Fighting Championship (3.71×), and Martial arts (2.99×) over the country average.

04

Where do Mixed martial arts fans live in Germany?

Mixed martial arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Mixed martial arts fans also like?

Beyond Mixed martial arts itself, the audience over-indexes on Ultimate Fighting Championship (3.71×), Martial arts (2.99×), Combat sport (3.1×), and AutoScout24 (1.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Mixed martial arts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →