Engine Audience in Germany
Engine has an estimated audience of 8,257,610 people in Germany. 23.3% are female, 76.7% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Car wash, Carcare, Livemusic, Hatchback, Antique car.
The average Engine fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Car wash, Carcare, Livemusic, with strongest over-indexing on Car wash (9.13× the country average). Demographically, the Engine audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Engine fans
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 36.9 |
| Estimated audience size | 8,257,610 |
Audience persona
The typical Engine fan in Germany is more male, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Car wash.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,905,864 | 1.05× |
| Bayern | 1,186,349 | 0.89× |
| Baden-Württemberg | 1,068,683 | 0.95× |
| Niedersachsen | 762,698 | 0.95× |
| Hessen | 583,233 | 0.93× |
| Sachsen | 570,621 | 1.41× |
| Rheinland-Pfalz | 390,104 | 0.94× |
| Berlin | 357,750 | 0.97× |
| Thüringen | 257,213 | 1.22× |
| Brandenburg | 253,165 | 0.99× |
| Sachsen-Anhalt | 213,728 | 1× |
| Hamburg | 187,165 | 1× |
| Schleswig-Holstein | 153,020 | 0.52× |
| Mecklenburg-Vorpommern | 126,117 | 0.8× |
| Bremen | 113,669 | 1.61× |
| Saarland | 77,662 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Car wash | 9.13× | Cars & Mobility |
| Carcare | 5.87× | Cars & Mobility |
| Livemusic | 4.11× | Music & Radio |
| Hatchback | 4.78× | Cars & Mobility |
| Antique car | 4.95× | Cars & Mobility |
| Casino | 5.74× | Games |
| Subcompact car | 8.25× | Cars & Mobility |
| ICloud | 4.79× | Technology & Electronics |
| Ratatouille (film) | 7.9× | Movies & TV |
| Sedan (automobile) | 4.6× | Cars & Mobility |
| Mountain biking | 3.79× | Sports |
| Škoda Auto | 2.68× | Cars & Mobility |
| Transfermarkt | 2.4× | Sports |
| Compact car | 3.85× | Cars & Mobility |
| Used car | 2.52× | Cars & Mobility |
| AutoScout24 | 1.99× | Cars & Mobility |
| Satire | 3.53× | Literature |
| Tagesschau | 1.52× | Movies & TV |
| Škoda Kodiaq | 5.09× | Cars & Mobility |
| Auto detailing | 5.44× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.19 |
| Family Orientation | CONSERVATISM | 1.19 |
| Need for Security | CONSERVATISM | 1.14 |
| Luxury Orientation | PREMIUM | 1.14 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
See Engine audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Engine have in Germany?
Engine has an estimated audience of 8,257,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Engine fans?
23.3% of Engine fans are female, 76.7% are male, with an average age of 36.9 years.
Which brands do Engine fans like most?
Engine fans show strongest brand affinity for Car wash (9.13×), Carcare (5.87×), and Livemusic (4.11×) over the country average.
Where do Engine fans live in Germany?
Engine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,905,864), Bayern (reach 1,186,349), and Baden-Württemberg (reach 1,068,683). These three regions account for the largest share of the active audience.
What other brands do Engine fans also like?
Beyond Engine itself, the audience over-indexes on Carcare (5.87×), Livemusic (4.11×), Hatchback (4.78×), and Antique car (4.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.