Rascasse Audience Intelligence

Sedan (automobile) Audience in Germany

A data profile of the people who buy, follow and care about Sedan (automobile) in Germany — modelled from more than twelve digital signal sources. Sedan (automobile) has an estimated audience of 3,757,649 people in Germany.

#12among Car type in Germany#988among Topic in Germany#79in Cars & Mobility

The average Sedan (automobile) fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Auto maintenance, Engine, Car wash, with strongest over-indexing on Auto maintenance (6.79× the country average).

Demographically, the Sedan (automobile) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sedan (automobile) fan in Germany is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Auto maintenance.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sedan (automobile) profile in Germany.

Audience size
3.8M
in Germany
Gender
30.5%♀
69.5% male
Age
37.6
average years
Country rank
#1596
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sedan (automobile) fans

30.5% are female, 69.5% are male, average age 37.6.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Sedan (automobile) audience in Germany
MetricValue
Female30.5%
Male69.5%
Average age37.6
Estimated audience size3,757,649
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Sedan (automobile) audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Sedan (automobile) audience comes from Germany.

Worldwide audience distribution share by country for Sedan (automobile)
CountryShare
United States17.8%
Germany4.8%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sedan (automobile) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sedan (automobile) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~60K1.39×
02Rheinland-Pfalz~300K1.34×
03Hessen~400K1.31×
04Nordrhein-Westfalen~1M1.19×
05Berlin~200K1.10×
06Hamburg~90K1.10×
07Baden-Württemberg~500K1.07×
08Bayern~600K1.02×
09Bremen~30K0.96×
10Niedersachsen~300K0.95×
11Thüringen~80K0.88×
12Schleswig-Holstein~100K0.85×
13Sachsen~200K0.83×
14Brandenburg~90K0.77×
15Mecklenburg-Vorpommern~50K0.72×
16Sachsen-Anhalt~70K0.71×
Fig. 06

Affinity by region

Affinity by region — Sedan (automobile), Germany
0.71×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sedan (automobile) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sedan (automobile) audience
#·InterestCategoryAffinity×
01Auto maintenanceCars & Mobility6.79×
02Car washCars & Mobility5.49×
03Drag racingCars & Mobility4.65×
04Max VerstappenSports4.58×
05PolishingHome & Garden4.50×
06CarcareCars & Mobility4.39×
07Motorcycle accessoriesCars & Mobility4.18×
08Motorcycle helmetCars & Mobility4.04×
09HatchbackCars & Mobility3.92×
10Compact carCars & Mobility3.59×
11DrivingCars & Mobility3.50×
12Family carCars & Mobility3.50×
13EngineCars & Mobility3.37×
14Michael SchumacherSports3.23×
15Auto mechanicCars & Mobility3.11×
16Used carCars & Mobility2.94×
17Škoda AutoCars & Mobility2.56×
18SUVsCars & Mobility2.33×
19Motor vehicleCars & Mobility1.93×
20FIFA World CupSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sedan (automobile) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sedan (automobile) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.64×
Luxury OrientationPREMIUM1.53×
TravellingTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sedan (automobile) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
CreativityOPEN0.89×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sedan (automobile) have in Germany?

Sedan (automobile) has an estimated audience of 3,757,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sedan (automobile) fans?

30.5% of Sedan (automobile) fans are female, 69.5% are male, with an average age of 37.6 years.

03

Which brands do Sedan (automobile) fans like most?

Sedan (automobile) fans show strongest brand affinity for Auto maintenance (6.79×), Engine (3.37×), and Car wash (5.49×) over the country average.

04

Where do Sedan (automobile) fans live in Germany?

Sedan (automobile) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sedan (automobile) fans also like?

Beyond Sedan (automobile) itself, the audience over-indexes on Engine (3.37×), Car wash (5.49×), Carcare (4.39×), and Hatchback (3.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Sedan (automobile) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sedan (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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