Sedan (automobile) Audience in Germany
Sedan (automobile) has an estimated audience of 3,757,649 people in Germany. 30.5% are female, 69.5% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Auto maintenance, Engine, Car wash, Carcare, Hatchback.
The average Sedan (automobile) fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Auto maintenance, Engine, Car wash, with strongest over-indexing on Auto maintenance (6.79× the country average). Demographically, the Sedan (automobile) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Sedan (automobile) fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 37.6 |
| Estimated audience size | 3,757,649 |
Audience persona
The typical Sedan (automobile) fan in Germany is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Auto maintenance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 979,776 | 1.19× |
| Bayern | 641,829 | 1.06× |
| Baden-Württemberg | 548,317 | 1.07× |
| Hessen | 386,251 | 1.35× |
| Niedersachsen | 345,652 | 0.95× |
| Rheinland-Pfalz | 245,425 | 1.3× |
| Berlin | 200,848 | 1.2× |
| Sachsen | 152,065 | 0.83× |
| Schleswig-Holstein | 112,657 | 0.83× |
| Hamburg | 98,673 | 1.16× |
| Brandenburg | 82,595 | 0.71× |
| Thüringen | 80,255 | 0.84× |
| Saarland | 65,945 | 1.43× |
| Sachsen-Anhalt | 58,302 | 0.6× |
| Mecklenburg-Vorpommern | 43,329 | 0.6× |
| Bremen | 28,495 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto maintenance | 6.79× | Cars & Mobility |
| Engine | 3.37× | Cars & Mobility |
| Car wash | 5.49× | Cars & Mobility |
| Carcare | 4.39× | Cars & Mobility |
| Hatchback | 3.92× | Cars & Mobility |
| Used car | 2.94× | Cars & Mobility |
| Driving | 3.5× | Cars & Mobility |
| Drag racing | 4.65× | Cars & Mobility |
| Polishing | 4.5× | Home & Garden |
| Motorcycle accessories | 4.18× | Cars & Mobility |
| Auto mechanic | 3.11× | Cars & Mobility |
| Škoda Auto | 2.56× | Cars & Mobility |
| Michael Schumacher | 3.23× | Sports |
| Motorcycle helmet | 4.04× | Cars & Mobility |
| SUVs | 2.33× | Cars & Mobility |
| Motor vehicle | 1.93× | Cars & Mobility |
| Compact car | 3.59× | Cars & Mobility |
| Family car | 3.5× | Cars & Mobility |
| Automobile repair shop | 3.46× | Cars & Mobility |
| Max Verstappen | 4.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.32 |
| Early Adopter Mentality | POWER | 1.3 |
| Sports Activity | POWER | 1.26 |
| Need for Security | CONSERVATISM | 1.09 |
| Quality Awareness | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Germany | 4.8% |
| Japan | 4.0% |
See Sedan (automobile) audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Sedan (automobile) have in Germany?
Sedan (automobile) has an estimated audience of 3,757,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sedan (automobile) fans?
30.5% of Sedan (automobile) fans are female, 69.5% are male, with an average age of 37.6 years.
Which brands do Sedan (automobile) fans like most?
Sedan (automobile) fans show strongest brand affinity for Auto maintenance (6.79×), Engine (3.37×), and Car wash (5.49×) over the country average.
Where do Sedan (automobile) fans live in Germany?
Sedan (automobile) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 979,776), Bayern (reach 641,829), and Baden-Württemberg (reach 548,317). These three regions account for the largest share of the active audience.
What other brands do Sedan (automobile) fans also like?
Beyond Sedan (automobile) itself, the audience over-indexes on Engine (3.37×), Car wash (5.49×), Carcare (4.39×), and Hatchback (3.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sedan (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.