Electric vehicle Audience in Germany
Electric vehicle has an estimated audience of 6,004,033 people in Germany. 37.6% are female, 62.4% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric car, BYD Auto, Solar energy, AutoScout24, Tire.
The average Electric vehicle fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric car, BYD Auto, Solar energy, with strongest over-indexing on Electric car (4.07× the country average). Demographically, the Electric vehicle audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Electric vehicle fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 40.3 |
| Estimated audience size | 6,004,033 |
Audience persona
The typical Electric vehicle fan in Germany is more male, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Electric car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,079,412 | 0.82× |
| Bayern | 783,412 | 0.81× |
| Baden-Württemberg | 676,908 | 0.83× |
| Hessen | 498,514 | 1.09× |
| Saarland | 397,730 | 5.39× |
| Niedersachsen | 389,689 | 0.67× |
| Berlin | 263,685 | 0.98× |
| Rheinland-Pfalz | 226,224 | 0.75× |
| Sachsen | 168,999 | 0.57× |
| Schleswig-Holstein | 140,888 | 0.65× |
| Brandenburg | 107,899 | 0.58× |
| Hamburg | 105,120 | 0.77× |
| Thüringen | 80,157 | 0.52× |
| Sachsen-Anhalt | 72,938 | 0.47× |
| Mecklenburg-Vorpommern | 48,937 | 0.43× |
| Bremen | 34,538 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric car | 4.07× | Cars & Mobility |
| BYD Auto | 3.96× | Cars & Mobility |
| Solar energy | 3.24× | Home & Garden |
| AutoScout24 | 2.39× | Cars & Mobility |
| Tire | 3.15× | Cars & Mobility |
| Plug-in hybrid | 3.48× | Cars & Mobility |
| Used car | 2.82× | Cars & Mobility |
| Hybrids | 3.02× | Cars & Mobility |
| Electric motor | 3.21× | Cars & Mobility |
| Motor vehicle | 2.01× | Cars & Mobility |
| Tesla Motors | 3.38× | Cars & Mobility |
| Škoda Auto | 2.39× | Cars & Mobility |
| Auto mechanic | 2.82× | Cars & Mobility |
| SUVs | 2.16× | Cars & Mobility |
| Natural World | 1.85× | Fashion & Accessoires |
| Hatchback | 2.97× | Cars & Mobility |
| City car | 3.38× | Cars & Mobility |
| Automotive design | 2.74× | Business & Career |
| Family car | 3.27× | Cars & Mobility |
| Photovoltaics | 2.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Need for Security | CONSERVATISM | 1.41 |
| Luxury Orientation | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.26 |
| Family Orientation | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 6.8% |
| Italy | 5.4% |
See Electric vehicle audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Used Cars (5,588,872)
Frequently asked questions
How many fans does Electric vehicle have in Germany?
Electric vehicle has an estimated audience of 6,004,033 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electric vehicle fans?
37.6% of Electric vehicle fans are female, 62.4% are male, with an average age of 40.3 years.
Which brands do Electric vehicle fans like most?
Electric vehicle fans show strongest brand affinity for Electric car (4.07×), BYD Auto (3.96×), and Solar energy (3.24×) over the country average.
Where do Electric vehicle fans live in Germany?
Electric vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,079,412), Bayern (reach 783,412), and Baden-Württemberg (reach 676,908). These three regions account for the largest share of the active audience.
What other brands do Electric vehicle fans also like?
Beyond Electric vehicle itself, the audience over-indexes on BYD Auto (3.96×), Solar energy (3.24×), AutoScout24 (2.39×), and Tire (3.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.