City car Audience in Germany
City car has an estimated audience of 4,309,916 people in Germany. 32.5% are female, 67.5% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Family car, Fiat 500, Google Maps, Opel Adam, Škoda Citigo.
The average City car fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Family car, Fiat 500, Google Maps, with strongest over-indexing on Family car (13.25× the country average). Demographically, the City car audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of City car fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 38.2 |
| Estimated audience size | 4,309,916 |
Audience persona
The typical City car fan in Germany is more male, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,126,335 | 1.19× |
| Bayern | 757,352 | 1.09× |
| Baden-Württemberg | 609,511 | 1.04× |
| Niedersachsen | 482,806 | 1.15× |
| Hessen | 339,140 | 1.03× |
| Rheinland-Pfalz | 252,178 | 1.17× |
| Sachsen | 211,570 | 1× |
| Berlin | 182,286 | 0.95× |
| Schleswig-Holstein | 172,140 | 1.11× |
| Brandenburg | 115,953 | 0.87× |
| Thüringen | 99,650 | 0.91× |
| Hamburg | 95,456 | 0.98× |
| Sachsen-Anhalt | 90,485 | 0.81× |
| Mecklenburg-Vorpommern | 56,745 | 0.69× |
| Saarland | 52,971 | 1× |
| Bremen | 37,130 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family car | 13.25× | Cars & Mobility |
| Fiat 500 | 20.86× | Cars & Mobility |
| Google Maps | 5.46× | Internet & Social Media |
| Opel Adam | 20.59× | Cars & Mobility |
| Škoda Citigo | 26.28× | Cars & Mobility |
| Fiat 500 (2007) | 10.09× | Cars & Mobility |
| Citroën C3 | 11.17× | Cars & Mobility |
| Used car | 3.34× | Cars & Mobility |
| Hyundai | 3.73× | Cars & Mobility |
| Hatchback | 3.67× | Cars & Mobility |
| Plug-in hybrid | 3.41× | Cars & Mobility |
| Fiat Panda | 9.08× | Cars & Mobility |
| Hybrids | 3.23× | Cars & Mobility |
| Fiat | 4.73× | Cars & Mobility |
| GPS devices | 6.98× | Technology & Electronics |
| Volkswagen Up | 9.54× | Cars & Mobility |
| AutoScout24 | 2.07× | Cars & Mobility |
| Opel Corsa | 6.16× | Cars & Mobility |
| Commerzbank | 2× | Business & Career |
| Škoda Auto | 2.43× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.55 |
| DIY Mentality | THRILL | 1.6 |
| Indulgence | JOY | 1.55 |
| Need for Security | CONSERVATISM | 1.49 |
| Luxury Orientation | PREMIUM | 1.44 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.3% |
| Germany | 6.0% |
| Japan | 5.5% |
See City car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does City car have in Germany?
City car has an estimated audience of 4,309,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of City car fans?
32.5% of City car fans are female, 67.5% are male, with an average age of 38.2 years.
Which brands do City car fans like most?
City car fans show strongest brand affinity for Family car (13.25×), Fiat 500 (20.86×), and Google Maps (5.46×) over the country average.
Where do City car fans live in Germany?
City car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,126,335), Bayern (reach 757,352), and Baden-Württemberg (reach 609,511). These three regions account for the largest share of the active audience.
What other brands do City car fans also like?
Beyond City car itself, the audience over-indexes on Fiat 500 (20.86×), Google Maps (5.46×), Opel Adam (20.59×), and Škoda Citigo (26.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for City car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.