Rascasse Audience Intelligence

City car Audience in Germany

A data profile of the people who buy, follow and care about City car in Germany — modelled from more than twelve digital signal sources. City car has an estimated audience of 4,309,916 people in Germany.

#9among Car type in Germany#830among Topic in Germany#69in Cars & Mobility

The average City car fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Family car, Fiat 500, Google Maps, with strongest over-indexing on Family car (13.25× the country average).

Demographically, the City car audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical City car fan in Germany is more male, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the City car profile in Germany.

Audience size
4.3M
in Germany
Gender
32.5%♀
67.5% male
Age
38.2
average years
Country rank
#1341
Topic in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of City car fans

32.5% are female, 67.5% are male, average age 38.2.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for City car audience in Germany
MetricValue
Female32.5%
Male67.5%
Average age38.2
Estimated audience size4,309,916
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the City car audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

6.0%

of the worldwide City car audience comes from Germany.

Worldwide audience distribution share by country for City car
CountryShare
United States7.3%
Germany6.0%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the City car audience in Germany is strongest.

Fig. 05

Top regions by affinity

City car fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.59×
02Saarland~70K1.32×
03Sachsen~300K1.21×
04Brandenburg~200K1.14×
05Nordrhein-Westfalen~1M1.10×
06Schleswig-Holstein~200K1.06×
07Sachsen-Anhalt~100K1.06×
08Niedersachsen~400K1.05×
09Hamburg~100K1.04×
10Rheinland-Pfalz~200K1.03×
11Bayern~700K0.95×
12Bremen~30K0.94×
13Baden-Württemberg~500K0.91×
14Hessen~300K0.90×
15Thüringen~100K0.90×
16Berlin~200K0.83×
Fig. 06

Affinity by region

Affinity by region — City car, Germany
0.83×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the City car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for City car audience
#·InterestCategoryAffinity×
01Škoda CitigoCars & Mobility26.28×
02Fiat 500Cars & Mobility20.86×
03Opel AdamCars & Mobility20.59×
04Family carCars & Mobility13.25×
05Fiat 500 (2007)Cars & Mobility10.09×
06Volkswagen UpCars & Mobility9.54×
07Fiat PandaCars & Mobility9.08×
08Audi A1Cars & Mobility7.42×
09GPS devicesTechnology & Electronics6.98×
10Opel CorsaCars & Mobility6.16×
11Google MapsInternet & Social Media5.46×
12FiatCars & Mobility4.73×
13HyundaiCars & Mobility3.73×
14HatchbackCars & Mobility3.67×
15Plug-in hybridCars & Mobility3.41×
16Used carCars & Mobility3.34×
17HybridsCars & Mobility3.23×
18Škoda AutoCars & Mobility2.43×
19AutoScout24Cars & Mobility2.07×
20CommerzbankBusiness & Career2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the City car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by City car audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.54×
Need for SecurityCONSERVATISM1.66×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by City car audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
MindfulnessBALANCE0.84×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does City car have in Germany?

City car has an estimated audience of 4,309,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of City car fans?

32.5% of City car fans are female, 67.5% are male, with an average age of 38.2 years.

03

Which brands do City car fans like most?

City car fans show strongest brand affinity for Family car (13.25×), Fiat 500 (20.86×), and Google Maps (5.46×) over the country average.

04

Where do City car fans live in Germany?

City car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do City car fans also like?

Beyond City car itself, the audience over-indexes on Fiat 500 (20.86×), Google Maps (5.46×), Škoda Citigo (26.28×), and Opel Adam (20.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See City car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for City car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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