Rascasse Audience Intelligence

Škoda Citigo Audience in Germany

A data profile of the people who buy, follow and care about Škoda Citigo in Germany — modelled from more than twelve digital signal sources. Škoda Citigo has an estimated audience of 247,818 people in Germany.

#305among Car type in Germany#308among Car Model in Germany#851in Cars & Mobility

The average Škoda Citigo fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include City car, Family car, Škoda Kodiaq, with strongest over-indexing on City car (26.28× the country average).

Demographically, the Škoda Citigo audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Škoda Citigo fan in Germany is more male, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for City car.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Škoda Citigo profile in Germany.

Audience size
248K
in Germany
Gender
26.5%♀
73.5% male
Age
40.0
average years
Country rank
#19777
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Škoda Citigo fans

26.5% are female, 73.5% are male, average age 40.0.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Škoda Citigo audience in Germany
MetricValue
Female26.5%
Male73.5%
Average age40.0
Estimated audience size247,818
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Škoda Citigo audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Škoda Citigo audience comes from Germany.

Worldwide audience distribution share by country for Škoda Citigo
CountryShare
Germany23.2%
Poland14.3%
United Kingdom14.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Škoda Citigo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Škoda Citigo fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.26×
02Sachsen~20K1.25×
03Sachsen-Anhalt~8K1.21×
04Thüringen~7K1.20×
05Nordrhein-Westfalen~60K1.08×
06Brandenburg~8K1.05×
07Mecklenburg-Vorpommern~5K1.03×
08Hamburg~6K1.01×
09Schleswig-Holstein~9K0.99×
10Bayern~40K0.91×
11Hessen~20K0.91×
12Bremen~2K0.88×
13Baden-Württemberg~30K0.84×
14Berlin~9K0.83×
15Rheinland-Pfalz~10K0.81×
16Saarland~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Škoda Citigo, Germany
0.81×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Škoda Citigo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Škoda Citigo audience
#·InterestCategoryAffinity×
01CFR ClujSports27.48×
02City carCars & Mobility26.28×
03Family carCars & Mobility23.52×
04Škoda KodiaqCars & Mobility21.65×
05SEAT LeónCars & Mobility14.54×
06Peugeot 308Cars & Mobility11.99×
07Ford FiestaCars & Mobility8.23×
08Opel CorsaCars & Mobility7.26×
09Automobile repair shopCars & Mobility6.46×
10Photovoltaic systemHome & Garden6.31×
11PeugeotCars & Mobility6.03×
12Volkswagen TiguanCars & Mobility5.63×
13Tesla MotorsCars & Mobility5.15×
14HatchbackCars & Mobility4.89×
15HyundaiCars & Mobility4.81×
16Used carCars & Mobility4.47×
17PhotovoltaicsHome & Garden4.46×
18Škoda AutoCars & Mobility3.66×
19Solar energyHome & Garden3.17×
20AutoScout24Cars & Mobility2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Škoda Citigo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Škoda Citigo audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.59×
Quality AwarenessPREMIUM1.98×
Need for SecurityCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Škoda Citigo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Pet OwnershipJOY0.75×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Škoda Citigo have in Germany?

Škoda Citigo has an estimated audience of 247,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Škoda Citigo fans?

26.5% of Škoda Citigo fans are female, 73.5% are male, with an average age of 40.0 years.

03

Which brands do Škoda Citigo fans like most?

Škoda Citigo fans show strongest brand affinity for City car (26.28×), Family car (23.52×), and Škoda Kodiaq (21.65×) over the country average.

04

Where do Škoda Citigo fans live in Germany?

Škoda Citigo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Škoda Citigo fans also like?

Beyond Škoda Citigo itself, the audience over-indexes on Family car (23.52×), Škoda Kodiaq (21.65×), Used car (4.47×), and Automobile repair shop (6.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Škoda Citigo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Škoda Citigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →