Škoda Citigo Audience in Germany
Škoda Citigo has an estimated audience of 233,038 people in Germany. 30.3% are female, 69.7% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Family car, City car, Škoda Kodiaq, Škoda Fabia, Škoda Auto.
The average Škoda Citigo fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Family car, City car, Škoda Kodiaq, with strongest over-indexing on Family car (23.38× the country average). Demographically, the Škoda Citigo audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Škoda Citigo fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 38.8 |
| Estimated audience size | 233,038 |
Audience persona
The typical Škoda Citigo fan in Germany is more male, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,539 | 1.11× |
| Bayern | 35,120 | 0.94× |
| Niedersachsen | 29,008 | 1.28× |
| Baden-Württemberg | 27,143 | 0.85× |
| Hessen | 16,119 | 0.91× |
| Sachsen | 14,506 | 1.27× |
| Rheinland-Pfalz | 9,279 | 0.79× |
| Berlin | 8,947 | 0.86× |
| Schleswig-Holstein | 8,216 | 0.98× |
| Brandenburg | 7,650 | 1.06× |
| Sachsen-Anhalt | 7,283 | 1.21× |
| Thüringen | 7,153 | 1.2× |
| Hamburg | 5,374 | 1.02× |
| Mecklenburg-Vorpommern | 4,463 | 1× |
| Saarland | 2,025 | 0.71× |
| Bremen | 1,607 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family car | 23.38× | Cars & Mobility |
| City car | 21.81× | Cars & Mobility |
| Škoda Kodiaq | 21.12× | Cars & Mobility |
| Škoda Fabia | 16.57× | Cars & Mobility |
| Škoda Auto | 4.76× | Cars & Mobility |
| CFR Cluj | 40.97× | Sports |
| Used car | 4.63× | Cars & Mobility |
| Hyundai | 5.63× | Cars & Mobility |
| Tesla Motors | 5.68× | Cars & Mobility |
| Automobile repair shop | 6.06× | Cars & Mobility |
| Hatchback | 5.13× | Cars & Mobility |
| Peugeot | 6.01× | Cars & Mobility |
| Photovoltaic system | 6.09× | Home & Garden |
| Ford Fiesta | 9.79× | Cars & Mobility |
| SEAT León | 12.06× | Cars & Mobility |
| AutoScout24 | 2.69× | Cars & Mobility |
| Photovoltaics | 4.14× | Home & Garden |
| otoMoto.pl | 9.82× | Cars & Mobility |
| Citroën | 5.39× | Cars & Mobility |
| Opel Corsa | 7.35× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 4.62 |
| Need for Security | CONSERVATISM | 1.57 |
| DIY Mentality | THRILL | 1.43 |
| Luxury Orientation | PREMIUM | 1.32 |
| Urban Lifestyle | OPEN | 1.29 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.1% |
| United Kingdom | 14.5% |
| Poland | 14.0% |
See Škoda Citigo audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Škoda Citigo have in Germany?
Škoda Citigo has an estimated audience of 233,038 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Škoda Citigo fans?
30.3% of Škoda Citigo fans are female, 69.7% are male, with an average age of 38.8 years.
Which brands do Škoda Citigo fans like most?
Škoda Citigo fans show strongest brand affinity for Family car (23.38×), City car (21.81×), and Škoda Kodiaq (21.12×) over the country average.
Where do Škoda Citigo fans live in Germany?
Škoda Citigo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,539), Bayern (reach 35,120), and Niedersachsen (reach 29,008). These three regions account for the largest share of the active audience.
What other brands do Škoda Citigo fans also like?
Beyond Škoda Citigo itself, the audience over-indexes on City car (21.81×), Škoda Kodiaq (21.12×), Škoda Fabia (16.57×), and Škoda Auto (4.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Škoda Citigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.