Rascasse Audience Intelligence

Photovoltaics Audience in Germany

A data profile of the people who buy, follow and care about Photovoltaics in Germany — modelled from more than twelve digital signal sources. Photovoltaics has an estimated audience of 5,775,058 people in Germany.

#528among Topic in Germany#60in Home & Garden

The average Photovoltaics fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Solar power, Solar panel, with strongest over-indexing on Photovoltaic system (50.08× the country average).

Demographically, the Photovoltaics audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Photovoltaics fan in Germany is more male, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photovoltaics profile in Germany.

Audience size
5.8M
in Germany
Gender
33.2%♀
66.8% male
Age
45.4
average years
Country rank
#844
Topic in Germany
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photovoltaics fans

33.2% are female, 66.8% are male, average age 45.4.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Photovoltaics audience in Germany
MetricValue
Female33.2%
Male66.8%
Average age45.4
Estimated audience size5,775,058
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Photovoltaics audience in Germany
Age bracketShare%
16-197%
20-2912%
30-3921%
40-4927%
50+32%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Photovoltaics audience comes from Germany.

Worldwide audience distribution share by country for Photovoltaics
CountryShare
United States19.9%
Germany12.0%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photovoltaics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Photovoltaics fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.34×
02Niedersachsen~700K1.30×
03Baden-Württemberg~1M1.23×
04Rheinland-Pfalz~400K1.22×
05Schleswig-Holstein~200K1.07×
06Nordrhein-Westfalen~1.5M1.03×
07Hessen~400K1.02×
08Saarland~70K1.02×
09Thüringen~100K0.98×
10Sachsen~300K0.97×
11Brandenburg~200K0.96×
12Sachsen-Anhalt~100K0.91×
13Hamburg~100K0.82×
14Mecklenburg-Vorpommern~90K0.80×
15Bremen~40K0.75×
16Berlin~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Photovoltaics, Germany
0.64×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photovoltaics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photovoltaics audience
#·InterestCategoryAffinity×
01Photovoltaic effectHome & Garden63.22×
02Solar thermal energyHome & Garden52.78×
03Photovoltaic systemHome & Garden50.08×
04Solar thermal collectorHome & Garden47.14×
05Alternative energyHome & Garden45.71×
06GrowattHome & Garden38.03×
07Solar panelHome & Garden33.16×
08Solar powerHome & Garden32.95×
09Solar chargerTechnology & Electronics32.64×
10Solar cellHome & Garden26.79×
11EnpalHome & Garden20.67×
12Tesla Model XCars & Mobility19.54×
13Energy conservationHome & Garden19.12×
14BalkonkraftwerkHome & Garden17.69×
15Heat pumpHome & Garden14.42×
16Electricity generationHome & Garden12.72×
17Efficient energy useTechnology & Electronics12.44×
18Sustainable energyHome & Garden7.64×
19Renewable energyBusiness & Career7.60×
20Solar energyHome & Garden7.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photovoltaics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photovoltaics audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.25×
SustainabilityBALANCE2.64×
DIY MentalityTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photovoltaics audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
IndividualismJOY0.92×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photovoltaics have in Germany?

Photovoltaics has an estimated audience of 5,775,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Photovoltaics fans?

33.2% of Photovoltaics fans are female, 66.8% are male, with an average age of 45.4 years.

03

Which brands do Photovoltaics fans like most?

Photovoltaics fans show strongest brand affinity for Photovoltaic system (50.08×), Solar power (32.95×), and Solar panel (33.16×) over the country average.

04

Where do Photovoltaics fans live in Germany?

Photovoltaics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Photovoltaics fans also like?

Beyond Photovoltaics itself, the audience over-indexes on Solar power (32.95×), Solar panel (33.16×), Solar cell (26.79×), and Alternative energy (45.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Photovoltaics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Photovoltaics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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