Photovoltaics Audience in Germany
Photovoltaics has an estimated audience of 5,775,058 people in Germany. 33.2% are female, 66.8% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Photovoltaic system, Solar power, Solar panel, Solar cell, Alternative energy.
The average Photovoltaics fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Photovoltaic system, Solar power, Solar panel, with strongest over-indexing on Photovoltaic system (50.08× the country average). Demographically, the Photovoltaics audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Photovoltaics fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 45.4 |
| Estimated audience size | 5,775,058 |
Audience persona
The typical Photovoltaics fan in Germany is more male, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,326,089 | 1.05× |
| Bayern | 1,294,612 | 1.39× |
| Baden-Württemberg | 1,001,109 | 1.27× |
| Niedersachsen | 739,814 | 1.32× |
| Hessen | 459,451 | 1.04× |
| Rheinland-Pfalz | 358,501 | 1.24× |
| Sachsen | 276,027 | 0.97× |
| Schleswig-Holstein | 221,273 | 1.07× |
| Berlin | 174,936 | 0.68× |
| Brandenburg | 165,909 | 0.93× |
| Thüringen | 136,970 | 0.93× |
| Sachsen-Anhalt | 126,017 | 0.84× |
| Hamburg | 110,221 | 0.84× |
| Mecklenburg-Vorpommern | 83,987 | 0.76× |
| Saarland | 67,116 | 0.95× |
| Bremen | 35,972 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 50.08× | Home & Garden |
| Solar power | 32.95× | Home & Garden |
| Solar panel | 33.16× | Home & Garden |
| Solar cell | 26.79× | Home & Garden |
| Alternative energy | 45.71× | Home & Garden |
| Balkonkraftwerk | 17.69× | Home & Garden |
| Solar thermal collector | 47.14× | Home & Garden |
| Efficient energy use | 12.44× | Technology & Electronics |
| Photovoltaic effect | 63.22× | Home & Garden |
| Enpal | 20.67× | Home & Garden |
| Renewable energy | 7.6× | Business & Career |
| Heat pump | 14.42× | Home & Garden |
| Electricity generation | 12.72× | Home & Garden |
| Sustainable energy | 7.64× | Home & Garden |
| Solar thermal energy | 52.78× | Home & Garden |
| Solar energy | 7.38× | Home & Garden |
| Energy conservation | 19.12× | Home & Garden |
| Growatt | 38.03× | Home & Garden |
| Solar charger | 32.64× | Technology & Electronics |
| Tesla Model X | 19.54× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.83 |
| DIY Mentality | THRILL | 1.93 |
| Need for Security | CONSERVATISM | 1.43 |
| Quality Awareness | PREMIUM | 1.39 |
| Patriotism | CONSERVATISM | 1.38 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Germany | 12.0% |
| Italy | 7.3% |
See Photovoltaics audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Photovoltaics have in Germany?
Photovoltaics has an estimated audience of 5,775,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Photovoltaics fans?
33.2% of Photovoltaics fans are female, 66.8% are male, with an average age of 45.4 years.
Which brands do Photovoltaics fans like most?
Photovoltaics fans show strongest brand affinity for Photovoltaic system (50.08×), Solar power (32.95×), and Solar panel (33.16×) over the country average.
Where do Photovoltaics fans live in Germany?
Photovoltaics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,326,089), Bayern (reach 1,294,612), and Baden-Württemberg (reach 1,001,109). These three regions account for the largest share of the active audience.
What other brands do Photovoltaics fans also like?
Beyond Photovoltaics itself, the audience over-indexes on Solar power (32.95×), Solar panel (33.16×), Solar cell (26.79×), and Alternative energy (45.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Photovoltaics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.