Energy conservation Audience in Germany
Energy conservation has an estimated audience of 1,238,438 people in Germany. 35.5% are female, 64.5% are male, average age 40.7. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Efficient energy use, Solar power, Photovoltaics, Energy industry, Solar panel.
The average Energy conservation fan in Germany is 40.7 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Efficient energy use, Solar power, Photovoltaics, with strongest over-indexing on Efficient energy use (33.11× the country average). Demographically, the Energy conservation audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy conservation fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 40.7 |
| Estimated audience size | 1,238,438 |
Audience persona
The typical Energy conservation fan in Germany is more male, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 224,422 | 1.33× |
| Nordrhein-Westfalen | 212,125 | 0.78× |
| Bayern | 183,926 | 0.92× |
| Niedersachsen | 100,403 | 0.83× |
| Hessen | 79,641 | 0.84× |
| Berlin | 49,569 | 0.9× |
| Schleswig-Holstein | 46,470 | 1.05× |
| Sachsen | 37,955 | 0.62× |
| Brandenburg | 37,104 | 0.97× |
| Sachsen-Anhalt | 31,137 | 0.97× |
| Bremen | 26,715 | 2.52× |
| Thüringen | 26,335 | 0.83× |
| Hamburg | 23,984 | 0.86× |
| Rheinland-Pfalz | 22,342 | 0.36× |
| Mecklenburg-Vorpommern | 20,539 | 0.87× |
| Saarland | 20,417 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Efficient energy use | 33.11× | Technology & Electronics |
| Solar power | 24.78× | Home & Garden |
| Photovoltaics | 21.98× | Home & Garden |
| Energy industry | 48.42× | Business & Career |
| Solar panel | 20.13× | Home & Garden |
| Solar cell | 22.73× | Home & Garden |
| Sustainable energy | 12.55× | Home & Garden |
| Balkonkraftwerk | 14.64× | Home & Garden |
| Photovoltaic system | 17.53× | Home & Garden |
| Alternative energy | 34.55× | Home & Garden |
| Renewable energy | 9.67× | Business & Career |
| Photovoltaic effect | 55.71× | Home & Garden |
| Energy policy | 54.55× | Home & Garden |
| Solar thermal collector | 26.57× | Home & Garden |
| Heat pump | 13.99× | Home & Garden |
| Solar thermal energy | 52.78× | Home & Garden |
| Green building | 12.63× | Home & Garden |
| Central heating | 16.56× | Home & Garden |
| Organic wine | 45.99× | Food & Beverages |
| Energy management | 44.18× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.2 |
| LGBTQ+ Identity | OPEN | 4.17 |
| DIY Mentality | THRILL | 2.14 |
| Need for Security | CONSERVATISM | 1.69 |
| Indulgence | JOY | 1.63 |
| Convenience Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 9.8% |
| Taiwan | 4.8% |
See Energy conservation audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Energy conservation have in Germany?
Energy conservation has an estimated audience of 1,238,438 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Energy conservation fans?
35.5% of Energy conservation fans are female, 64.5% are male, with an average age of 40.7 years.
Which brands do Energy conservation fans like most?
Energy conservation fans show strongest brand affinity for Efficient energy use (33.11×), Solar power (24.78×), and Photovoltaics (21.98×) over the country average.
Where do Energy conservation fans live in Germany?
Energy conservation fans in Germany are most concentrated in Baden-Württemberg (reach 224,422), Nordrhein-Westfalen (reach 212,125), and Bayern (reach 183,926). These three regions account for the largest share of the active audience.
What other brands do Energy conservation fans also like?
Beyond Energy conservation itself, the audience over-indexes on Solar power (24.78×), Photovoltaics (21.98×), Energy industry (48.42×), and Solar panel (20.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Energy conservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.