Rascasse Audience Intelligence

Energy conservation Audience in Germany

A data profile of the people who buy, follow and care about Energy conservation in Germany — modelled from more than twelve digital signal sources. Energy conservation has an estimated audience of 1,238,438 people in Germany.

#2732among Topic in Germany#367in Home & Garden

The average Energy conservation fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Efficient energy use, Solar power, Photovoltaics, with strongest over-indexing on Efficient energy use (33.11× the country average).

Demographically, the Energy conservation audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Energy conservation fan in Germany is more male, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Energy conservation profile in Germany.

Audience size
1.2M
in Germany
Gender
35.5%♀
64.5% male
Age
40.7
average years
Country rank
#5342
Topic in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Energy conservation fans

35.5% are female, 64.5% are male, average age 40.7.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Energy conservation audience in Germany
MetricValue
Female35.5%
Male64.5%
Average age40.7
Estimated audience size1,238,438
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Energy conservation audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Energy conservation audience comes from Germany.

Worldwide audience distribution share by country for Energy conservation
CountryShare
United States16.4%
Italy9.8%
Taiwan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Energy conservation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Energy conservation fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.44×
02Saarland~20K1.16×
03Baden-Württemberg~200K1.15×
04Sachsen-Anhalt~30K1.04×
05Thüringen~30K1.00×
06Brandenburg~40K0.99×
07Schleswig-Holstein~40K0.98×
08Mecklenburg-Vorpommern~20K0.98×
09Hamburg~30K0.94×
10Bayern~200K0.91×
11Niedersachsen~100K0.91×
12Rheinland-Pfalz~60K0.90×
13Berlin~50K0.90×
14Hessen~80K0.86×
15Sachsen~50K0.85×
16Nordrhein-Westfalen~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Energy conservation, Germany
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Energy conservation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Energy conservation audience
#·InterestCategoryAffinity×
01Photovoltaic effectHome & Garden55.71×
02Energy policyHome & Garden54.55×
03Solar thermal energyHome & Garden52.78×
04Energy industryBusiness & Career48.42×
05Organic wineFood & Beverages45.99×
06Energy managementHome & Garden44.18×
07Alternative energyHome & Garden34.55×
08Efficient energy useTechnology & Electronics33.11×
09Solar thermal collectorHome & Garden26.57×
10Solar powerHome & Garden24.78×
11Solar cellHome & Garden22.73×
12PhotovoltaicsHome & Garden21.98×
13Solar panelHome & Garden20.13×
14Photovoltaic systemHome & Garden17.53×
15Central heatingHome & Garden16.56×
16BalkonkraftwerkHome & Garden14.64×
17Heat pumpHome & Garden13.99×
18Green buildingHome & Garden12.63×
19Sustainable energyHome & Garden12.55×
20Renewable energyBusiness & Career9.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Energy conservation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Energy conservation audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.95×
Healthy LifestyleBALANCE2.47×
Need for SecurityCONSERVATISM2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Energy conservation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
MindfulnessBALANCE1.03×
TraditionCONSERVATISM1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Energy conservation have in Germany?

Energy conservation has an estimated audience of 1,238,438 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Energy conservation fans?

35.5% of Energy conservation fans are female, 64.5% are male, with an average age of 40.7 years.

03

Which brands do Energy conservation fans like most?

Energy conservation fans show strongest brand affinity for Efficient energy use (33.11×), Solar power (24.78×), and Photovoltaics (21.98×) over the country average.

04

Where do Energy conservation fans live in Germany?

Energy conservation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Energy conservation fans also like?

Beyond Energy conservation itself, the audience over-indexes on Solar power (24.78×), Photovoltaics (21.98×), Energy industry (48.42×), and Solar panel (20.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Energy conservation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Energy conservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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