Energy conservation Audience in United States

Energy conservation logo

Energy conservation has an estimated audience of 4,796,227 people in United States. 44.7% are female, 55.3% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Alternative energy, Photovoltaic system, Photovoltaics, Efficient energy use, Sustainable energy.

The average Energy conservation fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alternative energy, Photovoltaic system, Photovoltaics, with strongest over-indexing on Alternative energy (20.29× the country average). Demographically, the Energy conservation audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Energy conservation fans

Demographic split for Energy conservation audience in United States
MetricValue
Female44.7%
Male55.3%
Average age43.9
Estimated audience size4,796,227

Audience persona

The typical Energy conservation fan in United States is more male, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Alternative energy.

Top regions in United States

Top regions ranked by reach for Energy conservation in United States
RegionReachAffinity
California623,8581.18×
Texas572,8361.39×
Florida369,1581.14×
New York265,4570.99×
Georgia226,2911.53×
North Carolina171,3641.19×
Virginia170,5881.46×
Pennsylvania157,1510.97×
Illinois142,8210.89×
Ohio126,4590.86×
Michigan117,7010.94×
Massachusetts105,3281.11×
Maryland102,5851.24×
Arizona100,0011.02×
New Jersey96,7550.79×
Washington94,0300.98×
Tennessee92,9600.97×
Indiana76,6030.87×
Missouri66,6620.86×
Colorado66,6020.88×
Alabama66,2570.99×
South Carolina64,9480.9×
Louisiana58,2370.94×
Kentucky53,5150.89×
Minnesota52,7550.77×
Oklahoma50,5830.95×
Wisconsin47,8480.66×
Oregon47,4530.86×
Connecticut45,4980.95×
Nevada35,5690.77×
Arkansas31,0340.79×
New Mexico28,9341.2×
Kansas28,8570.76×
Iowa27,3960.69×
Mississippi26,2000.66×
Utah23,5850.55×
West Virginia21,6290.97×
Rhode Island20,0771.32×
Nebraska19,3900.81×
Hawaii16,9600.82×
Washington, District of Columbia16,6911.16×
New Hampshire15,8410.84×
Alaska15,5891.52×
Idaho15,5350.65×
Maine15,2880.89×
Montana14,6351.1×
North Dakota13,0601.33×
South Dakota12,3811.12×
Delaware11,9860.91×
Wyoming11,6651.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Energy conservation audience
BrandAffinityCategory
Alternative energy20.29×Home & Garden
Photovoltaic system18.48×Home & Garden
Photovoltaics13.25×Home & Garden
Efficient energy use10.88×Technology & Electronics
Sustainable energy6.64×Home & Garden
Solar panel6.8×Home & Garden
Renewable energy4.76×Business & Career
Heat pump10.56×Home & Garden
Solar power5.63×Home & Garden
Drill4.15×Home & Garden
Home repair3.2×Home & Garden
Drill bit5.22×Home & Garden
U.S. state1.99×Travel & Leisure
Lowe's2.24×Shopping
Home equity4.35×Home & Garden
Electricity2.64×Home & Garden
Wind turbine4.6×Home & Garden
Wind power8.44×Home & Garden
Washing machine4.17×Home & Garden
Medicare (United States)4.09×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Energy conservation audience
TraitClusterScore
SustainabilityBALANCE2.04
Quality AwarenessPREMIUM1.86
Family OrientationCONSERVATISM1.67
Need for SecurityCONSERVATISM1.65
Price SensitivityPREMIUM1.53
Career OrientationPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Energy conservation
CountryShare
United States16.4%
Italy9.8%
Taiwan4.8%

See Energy conservation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Energy conservation have in United States?

Energy conservation has an estimated audience of 4,796,227 people in United States, concentrated in California and Texas.

What is the gender split and age of Energy conservation fans?

44.7% of Energy conservation fans are female, 55.3% are male, with an average age of 43.9 years.

Which brands do Energy conservation fans like most?

Energy conservation fans show strongest brand affinity for Alternative energy (20.29×), Photovoltaic system (18.48×), and Photovoltaics (13.25×) over the country average.

Where do Energy conservation fans live in United States?

Energy conservation fans in United States are most concentrated in California (reach 623,858), Texas (reach 572,836), and Florida (reach 369,158). These three regions account for the largest share of the active audience.

What other brands do Energy conservation fans also like?

Beyond Energy conservation itself, the audience over-indexes on Photovoltaic system (18.48×), Photovoltaics (13.25×), Efficient energy use (10.88×), and Sustainable energy (6.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Energy conservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.