Rascasse Audience Intelligence

Energy conservation Audience in United States

A data profile of the people who buy, follow and care about Energy conservation in United States — modelled from more than twelve digital signal sources. Energy conservation has an estimated audience of 4,796,227 people in United States.

#3882among Topic in United States#470in Home & Garden

The average Energy conservation fan in United States is 43.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Alternative energy, Photovoltaic system, Photovoltaics, with strongest over-indexing on Alternative energy (20.29× the country average).

Demographically, the Energy conservation audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Energy conservation fan in United States is more male, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Alternative energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Energy conservation profile in United States.

Audience size
4.8M
in United States
Gender
44.7%♀
55.3% male
Age
43.9
average years
Country rank
#6943
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Energy conservation fans

44.7% are female, 55.3% are male, average age 43.9.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Energy conservation audience in United States
MetricValue
Female44.7%
Male55.3%
Average age43.9
Estimated audience size4,796,227
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Energy conservation audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3915%
40-4921%
50+36%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Energy conservation audience comes from United States.

Worldwide audience distribution share by country for Energy conservation
CountryShare
United States16.4%
Italy9.8%
Taiwan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Energy conservation audience in United States is strongest.

Fig. 05

Top regions by affinity

Energy conservation fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.61×
02Texas~600K1.56×
03North Carolina~200K1.47×
04Virginia~200K1.35×
05Maryland~100K1.21×
06Mississippi~50K1.18×
07New Mexico~30K1.12×
08Alaska~10K1.09×
09Oklahoma~60K1.07×
10North Dakota~10K1.07×
11South Dakota~10K1.06×
12Arkansas~40K1.04×
13Vermont~9K1.04×
14California~500K1.03×
15Maine~20K1.03×
16Rhode Island~20K1.03×
17Alabama~70K1.02×
18Kentucky~60K1.02×
19Pennsylvania~200K1.01×
20Montana~10K1.00×
21Massachusetts~90K0.99×
22South Carolina~70K0.99×
23Washington, District of Columbia~10K0.99×
24Louisiana~60K0.98×
25Ohio~100K0.97×
26Arizona~90K0.97×
27Nebraska~20K0.97×
28West Virginia~20K0.97×
29Delaware~10K0.96×
30Florida~300K0.95×
31Michigan~100K0.95×
32Hawaii~20K0.95×
33Nevada~40K0.94×
34Idaho~20K0.94×
35New Hampshire~20K0.94×
36Illinois~100K0.93×
37Connecticut~40K0.93×
38Missouri~70K0.92×
39Washington~90K0.91×
40Indiana~80K0.91×
41Oregon~50K0.91×
42Kansas~30K0.91×
43New York~200K0.89×
44New Jersey~100K0.89×
45Tennessee~90K0.89×
46Colorado~70K0.88×
47Iowa~30K0.87×
48Wisconsin~60K0.83×
49Minnesota~60K0.83×
50Utah~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Energy conservation, United States
0.83×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Energy conservation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Energy conservation audience
#·InterestCategoryAffinity×
01Alternative energyHome & Garden20.29×
02Photovoltaic systemHome & Garden18.48×
03PhotovoltaicsHome & Garden13.25×
04Efficient energy useTechnology & Electronics10.88×
05Heat pumpHome & Garden10.56×
06Wind powerHome & Garden8.44×
07Solar panelHome & Garden6.80×
08Sustainable energyHome & Garden6.64×
09Solar powerHome & Garden5.63×
10Drill bitHome & Garden5.22×
11Renewable energyBusiness & Career4.76×
12Wind turbineHome & Garden4.60×
13Home equityHome & Garden4.35×
14DrillHome & Garden4.15×
15Tesla SuperchargerCars & Mobility3.88×
16Lindsey GrahamPolitics & Society3.30×
17Home repairHome & Garden3.20×
18ElectricityHome & Garden2.64×
19Mitch McConnellPolitics & Society2.08×
20U.S. stateTravel & Leisure1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Energy conservation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Energy conservation audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.21×
Quality AwarenessPREMIUM1.93×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Energy conservation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Urban LifestyleOPEN0.83×
IndulgenceJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Energy conservation have in United States?

Energy conservation has an estimated audience of 4,796,227 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Energy conservation fans?

44.7% of Energy conservation fans are female, 55.3% are male, with an average age of 43.9 years.

03

Which brands do Energy conservation fans like most?

Energy conservation fans show strongest brand affinity for Alternative energy (20.29×), Photovoltaic system (18.48×), and Photovoltaics (13.25×) over the country average.

04

Where do Energy conservation fans live in United States?

Energy conservation fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Energy conservation fans also like?

Beyond Energy conservation itself, the audience over-indexes on Photovoltaic system (18.48×), Photovoltaics (13.25×), Efficient energy use (10.88×), and Sustainable energy (6.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Energy conservation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Energy conservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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