Efficient energy use Audience in United States

Efficient energy use logo

Efficient energy use has an estimated audience of 14,024,852 people in United States. 47.9% are female, 52.1% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Sustainable energy, Alternative energy, Menards, Photovoltaics, Renewable energy.

The average Efficient energy use fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sustainable energy, Alternative energy, Menards, with strongest over-indexing on Sustainable energy (7.11× the country average). Demographically, the Efficient energy use audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Efficient energy use fans

Demographic split for Efficient energy use audience in United States
MetricValue
Female47.9%
Male52.1%
Average age39.0
Estimated audience size14,024,852

Audience persona

The typical Efficient energy use fan in United States is balanced, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Sustainable energy.

Top regions in United States

Top regions ranked by reach for Efficient energy use in United States
RegionReachAffinity
California1,769,2551.15×
Texas1,393,2131.16×
New York1,147,4081.46×
Florida1,034,5391.09×
North Carolina558,2651.32×
Georgia542,4381.26×
Illinois489,3311.05×
Pennsylvania466,3060.99×
Michigan463,1271.26×
Massachusetts405,9401.47×
Virginia403,4371.18×
Ohio358,2390.83×
New Jersey330,0340.93×
Washington293,7361.04×
Arizona290,6001.01×
Maryland277,9001.15×
Colorado245,9391.11×
Tennessee229,8010.82×
Oregon225,9481.41×
Indiana217,0490.85×
Missouri201,7280.89×
South Carolina195,8190.93×
Louisiana191,8021.06×
Wisconsin187,7950.89×
Minnesota176,3920.88×
Connecticut169,4161.2×
Alabama155,7460.79×
Kentucky135,3930.77×
Oklahoma115,6410.74×
Iowa114,6280.99×
Nevada98,5200.73×
Arkansas97,8600.85×
Kansas89,2460.81×
Utah89,2440.71×
Mississippi78,0270.68×
Washington, District of Columbia70,1761.66×
Idaho62,9830.9×
New Hampshire62,4411.13×
New Mexico57,7830.82×
Rhode Island55,7721.25×
Vermont50,4082.05×
West Virginia49,2580.75×
Nebraska48,9150.7×
Maine48,2060.96×
Hawaii45,1240.75×
Montana28,0180.72×
South Dakota27,6550.85×
Alaska24,5780.82×
Delaware22,9480.59×
North Dakota20,5910.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Efficient energy use audience
BrandAffinityCategory
Sustainable energy7.11×Home & Garden
Alternative energy12.65×Home & Garden
Menards3.97×Home & Garden
Photovoltaics6.97×Home & Garden
Renewable energy4.27×Business & Career
Home insurance4.36×Business & Career
Solar panel4.85×Home & Garden
U.S. state1.88×Travel & Leisure
Energy conservation8.55×Home & Garden
Window3.72×Home & Garden
Lowe's2×Shopping
Solar power4.09×Home & Garden
Medicare (United States)3.69×Health
Home repair2.41×Home & Garden
Drill3.06×Home & Garden
LabCorp2.99×Health
Home Appliances2.02×Home & Garden
AutoZone1.97×Cars & Mobility
Home equity3.43×Home & Garden
Old age2.98×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Efficient energy use audience
TraitClusterScore
Risk AppetiteTHRILL2.38
SustainabilityBALANCE1.82
Quality AwarenessPREMIUM1.69
Need for SecurityCONSERVATISM1.51
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Efficient energy use
CountryShare
United States18.4%
Germany10.3%
Italy7.1%

See Efficient energy use audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Efficient energy use have in United States?

Efficient energy use has an estimated audience of 14,024,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Efficient energy use fans?

47.9% of Efficient energy use fans are female, 52.1% are male, with an average age of 39.0 years.

Which brands do Efficient energy use fans like most?

Efficient energy use fans show strongest brand affinity for Sustainable energy (7.11×), Alternative energy (12.65×), and Menards (3.97×) over the country average.

Where do Efficient energy use fans live in United States?

Efficient energy use fans in United States are most concentrated in California (reach 1,769,255), Texas (reach 1,393,213), and New York (reach 1,147,408). These three regions account for the largest share of the active audience.

What other brands do Efficient energy use fans also like?

Beyond Efficient energy use itself, the audience over-indexes on Alternative energy (12.65×), Menards (3.97×), Photovoltaics (6.97×), and Renewable energy (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Efficient energy use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.