Rascasse Audience Intelligence

Efficient energy use Audience in United States

A data profile of the people who buy, follow and care about Efficient energy use in United States — modelled from more than twelve digital signal sources. Efficient energy use has an estimated audience of 14,024,852 people in United States.

#5among Tech trend in United States#1698among Topic in United States#123in Technology & Electronics

The average Efficient energy use fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Alternative energy, Menards, with strongest over-indexing on Sustainable energy (7.11× the country average).

Demographically, the Efficient energy use audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Efficient energy use fan in United States is balanced, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Efficient energy use profile in United States.

Audience size
14M
in United States
Gender
47.9%♀
52.1% male
Age
39.0
average years
Country rank
#2515
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Efficient energy use fans

47.9% are female, 52.1% are male, average age 39.0.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Efficient energy use audience in United States
MetricValue
Female47.9%
Male52.1%
Average age39.0
Estimated audience size14,024,852
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Efficient energy use audience in United States
Age bracketShare%
16-1927%
20-2915%
30-3914%
40-4916%
50+27%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Efficient energy use audience comes from United States.

Worldwide audience distribution share by country for Efficient energy use
CountryShare
United States18.4%
Germany10.3%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Efficient energy use audience in United States is strongest.

Fig. 05

Top regions by affinity

Efficient energy use fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~600K1.36×
02Vermont~30K1.32×
03Georgia~600K1.28×
04Washington, District of Columbia~50K1.27×
05Oregon~200K1.26×
06Michigan~500K1.25×
07New York~1M1.23×
08Massachusetts~300K1.22×
09Arizona~300K1.14×
10Virginia~400K1.13×
11Texas~1.5M1.11×
12Connecticut~200K1.10×
13New Mexico~80K1.08×
14Illinois~500K1.06×
15Maryland~300K1.06×
16Rhode Island~50K1.06×
17California~1.5M1.05×
18New Hampshire~60K1.05×
19Colorado~200K1.02×
20Louisiana~200K1.01×
21New Jersey~400K1.00×
22Maine~50K1.00×
23Washington~300K0.99×
24Arkansas~100K0.99×
25Hawaii~60K0.99×
26Pennsylvania~500K0.98×
27Oklahoma~200K0.98×
28North Dakota~30K0.98×
29Florida~900K0.97×
30Alaska~30K0.97×
31Minnesota~200K0.96×
32South Dakota~30K0.96×
33Ohio~400K0.95×
34Missouri~200K0.95×
35Alabama~200K0.95×
36South Carolina~200K0.94×
37Wisconsin~200K0.94×
38Iowa~100K0.94×
39Idaho~70K0.93×
40Montana~40K0.93×
41Mississippi~100K0.92×
42Kansas~100K0.92×
43West Virginia~60K0.92×
44Indiana~200K0.91×
45Kentucky~200K0.91×
46Delaware~30K0.90×
47Nebraska~60K0.87×
48Nevada~100K0.85×
49Tennessee~200K0.84×
50Utah~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Efficient energy use, United States
0.83×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Efficient energy use audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Efficient energy use audience
#·InterestCategoryAffinity×
01Alternative energyHome & Garden12.65×
02Energy conservationHome & Garden8.55×
03Sustainable energyHome & Garden7.11×
04PhotovoltaicsHome & Garden6.97×
05Solar panelHome & Garden4.85×
06Home insuranceBusiness & Career4.36×
07Renewable energyBusiness & Career4.27×
08Solar powerHome & Garden4.09×
09MenardsHome & Garden3.97×
10WindowHome & Garden3.72×
11Medicare (United States)Health3.69×
12Home equityHome & Garden3.43×
13DrillHome & Garden3.06×
14LabCorpHealth2.99×
15Lindsey GrahamPolitics & Society2.81×
16Nancy MacePolitics & Society2.76×
17Home repairHome & Garden2.41×
18Mitch McConnellPolitics & Society2.25×
19Home AppliancesHome & Garden2.02×
20U.S. stateTravel & Leisure1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Efficient energy use audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Efficient energy use audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.34×
Quality AwarenessPREMIUM1.81×
Need for SecurityCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Efficient energy use audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Urban LifestyleOPEN0.88×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Efficient energy use have in United States?

Efficient energy use has an estimated audience of 14,024,852 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Efficient energy use fans?

47.9% of Efficient energy use fans are female, 52.1% are male, with an average age of 39.0 years.

03

Which brands do Efficient energy use fans like most?

Efficient energy use fans show strongest brand affinity for Sustainable energy (7.11×), Alternative energy (12.65×), and Menards (3.97×) over the country average.

04

Where do Efficient energy use fans live in United States?

Efficient energy use fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Efficient energy use fans also like?

Beyond Efficient energy use itself, the audience over-indexes on Alternative energy (12.65×), Menards (3.97×), Lindsey Graham (2.81×), and Photovoltaics (6.97×) compared to the United States average.

Appendix

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See Efficient energy use audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Efficient energy use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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