Home insurance Audience in United States

Home insurance logo

Home insurance has an estimated audience of 21,243,487 people in United States. 52.9% are female, 47.1% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Home equity, Clipper, Insurance policy, Life insurance.

The average Home insurance fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Home equity, Clipper, with strongest over-indexing on Yahoo!奇摩名人娛樂 (3.97× the country average). Demographically, the Home insurance audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Home insurance fans

Demographic split for Home insurance audience in United States
MetricValue
Female52.9%
Male47.1%
Average age40.3
Estimated audience size21,243,487

Audience persona

The typical Home insurance fan in United States is balanced, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Home insurance in United States
RegionReachAffinity
California2,780,4141.19×
Texas2,582,6771.41×
New York2,370,1632×
Florida1,359,5130.95×
Illinois755,2801.07×
Georgia653,9141×
North Carolina545,9170.85×
Ohio460,8520.7×
Pennsylvania418,8510.59×
New Jersey406,7110.75×
Michigan393,8240.71×
Virginia392,7610.76×
Arizona374,2820.86×
Indiana346,6720.89×
Tennessee341,0290.8×
South Carolina319,0771×
Washington311,5910.73×
Missouri283,7540.83×
Oklahoma261,1321.11×
Louisiana259,4180.95×
Wisconsin253,2890.79×
Alabama249,9720.84×
Colorado249,8130.75×
Mississippi243,3841.39×
Nevada233,3721.14×
Kansas228,0711.36×
Maryland224,5150.61×
Massachusetts217,6340.52×
Arkansas213,6141.22×
Oregon201,7130.83×
Minnesota201,5660.66×
Kentucky173,0000.65×
Connecticut157,9670.74×
Utah156,6060.82×
Iowa149,2280.85×
New Mexico142,6151.34×
West Virginia129,0281.3×
Nebraska115,8241.09×
Idaho115,4621.08×
Hawaii95,5631.05×
Montana72,7591.23×
Maine71,9910.95×
South Dakota71,5041.46×
Alaska68,0041.5×
Wyoming66,2872.11×
New Hampshire65,3240.78×
North Dakota61,1211.4×
Delaware57,8680.99×
Rhode Island53,3520.79×
Vermont43,0971.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home insurance audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂3.97×Internet & Social Media
Home equity6.31×Home & Garden
Clipper8.85×Beauty & Wellness
Insurance policy6.94×Business & Career
Life insurance4.12×Business & Career
Medicare (United States)4.82×Health
Medigap7.4×Politics & Society
Google News3.48×News
Social Security Administration6.7×Business & Career
Old age3.53×Politics & Society
Cash out refinancing8×Business & Career
Retirement3.68×Business & Career
Vehicle insurance2.98×Cars & Mobility
Refinancing4.68×Business & Career
Retirement community4.13×Kids & Family
United States Postal Service2.07×Business & Career
Charles Schwab Corporation3.32×Business & Career
U.S. state1.56×Travel & Leisure
LabCorp3×Health
Home equity line of credit6.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home insurance audience
TraitClusterScore
Need for SecurityCONSERVATISM1.42
Quality AwarenessPREMIUM1.41
Career OrientationPOWER1.4
Family OrientationCONSERVATISM1.4
Price SensitivityPREMIUM1.34
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Home insurance
CountryShare
United States42.3%
Japan4.9%
United Kingdom4.9%

See Home insurance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Home insurance have in United States?

Home insurance has an estimated audience of 21,243,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Home insurance fans?

52.9% of Home insurance fans are female, 47.1% are male, with an average age of 40.3 years.

Which brands do Home insurance fans like most?

Home insurance fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (3.97×), Home equity (6.31×), and Clipper (8.85×) over the country average.

Where do Home insurance fans live in United States?

Home insurance fans in United States are most concentrated in California (reach 2,780,414), Texas (reach 2,582,677), and New York (reach 2,370,163). These three regions account for the largest share of the active audience.

What other brands do Home insurance fans also like?

Beyond Home insurance itself, the audience over-indexes on Home equity (6.31×), Clipper (8.85×), Insurance policy (6.94×), and Life insurance (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.