Rascasse Audience Intelligence

Refinancing Audience in United States

A data profile of the people who buy, follow and care about Refinancing in United States — modelled from more than twelve digital signal sources. Refinancing has an estimated audience of 12,742,152 people in United States.

#1863among Topic in United States#283in Business & Career

The average Refinancing fan in United States is 46.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Home insurance, Home equity line of credit, with strongest over-indexing on Mortgage loans (3.42× the country average).

Demographically, the Refinancing audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Refinancing fan in United States is balanced, around 46.9 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage loans.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Refinancing profile in United States.

Audience size
12.7M
in United States
Gender
47.2%♀
52.8% male
Age
46.9
average years
Country rank
#2801
Topic in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Refinancing fans

47.2% are female, 52.8% are male, average age 46.9.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Refinancing audience in United States
MetricValue
Female47.2%
Male52.8%
Average age46.9
Estimated audience size12,742,152
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Refinancing audience in United States
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4925%
50+39%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Refinancing audience comes from United States.

Worldwide audience distribution share by country for Refinancing
CountryShare
United States45.3%
Australia4.3%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Refinancing audience in United States is strongest.

Fig. 05

Top regions by affinity

Refinancing fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~30K1.38×
02Virginia~400K1.17×
03Colorado~200K1.16×
04Arizona~300K1.15×
05Washington~300K1.13×
06Georgia~400K1.12×
07Idaho~70K1.11×
08California~1.5M1.10×
09Oregon~200K1.10×
10Tennessee~300K1.09×
11South Carolina~200K1.08×
12Nevada~100K1.07×
13Nebraska~70K1.07×
14North Carolina~400K1.06×
15Maryland~200K1.06×
16Delaware~40K1.05×
17Texas~1M1.03×
18Florida~900K1.03×
19Alabama~200K1.03×
20New Mexico~70K1.03×
21Missouri~200K1.02×
22Utah~100K1.02×
23Mississippi~100K1.01×
24Massachusetts~200K0.99×
25Arkansas~100K0.99×
26Kansas~100K0.99×
27New Jersey~300K0.98×
28Minnesota~200K0.98×
29Hawaii~50K0.98×
30Montana~30K0.98×
31Michigan~300K0.97×
32Wisconsin~200K0.97×
33Indiana~200K0.96×
34Louisiana~200K0.95×
35Kentucky~200K0.95×
36Alaska~30K0.95×
37North Dakota~20K0.95×
38Illinois~400K0.94×
39South Dakota~30K0.94×
40Oklahoma~100K0.93×
41New Hampshire~50K0.93×
42Rhode Island~40K0.93×
43Iowa~100K0.92×
44West Virginia~50K0.92×
45Washington, District of Columbia~40K0.92×
46Ohio~300K0.88×
47Connecticut~100K0.88×
48Maine~40K0.88×
49New York~600K0.87×
50Pennsylvania~400K0.87×
Fig. 06

Affinity by region

Affinity by region — Refinancing, United States
0.87×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Refinancing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Refinancing audience
#·InterestCategoryAffinity×
01Home equity line of creditBusiness & Career8.09×
02Home equity loanBusiness & Career7.84×
03Home insuranceBusiness & Career4.68×
04TownhouseHome & Garden4.67×
05Online bankingBusiness & Career4.12×
06Retail bankingBusiness & Career3.97×
07Credit unionBusiness & Career3.91×
08CitibankBusiness & Career3.43×
09Mortgage loansBusiness & Career3.42×
10Credit KarmaBusiness & Career2.87×
11Real propertyHome & Garden2.78×
12Life insuranceBusiness & Career2.63×
13Credit (finance)Business & Career2.58×
14Renewable energyBusiness & Career2.51×
15RenovationHome & Garden2.01×
16Home AppliancesHome & Garden1.97×
17BankingBusiness & Career1.89×
18Credit cardsBusiness & Career1.79×
19MSNNews1.56×
20AirbnbTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Refinancing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Refinancing audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.81×
Need for SecurityCONSERVATISM1.70×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Refinancing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.82×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Refinancing have in United States?

Refinancing has an estimated audience of 12,742,152 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Refinancing fans?

47.2% of Refinancing fans are female, 52.8% are male, with an average age of 46.9 years.

03

Which brands do Refinancing fans like most?

Refinancing fans show strongest brand affinity for Mortgage loans (3.42×), Home insurance (4.68×), and Home equity line of credit (8.09×) over the country average.

04

Where do Refinancing fans live in United States?

Refinancing fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Refinancing fans also like?

Beyond Refinancing itself, the audience over-indexes on Home insurance (4.68×), Home equity line of credit (8.09×), Home equity loan (7.84×), and Real property (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Refinancing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Refinancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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