Refinancing Audience in United States

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Refinancing has an estimated audience of 12,742,152 people in United States. 47.2% are female, 52.8% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Wok, Fairy godmother, Israel.

The average Refinancing fan in United States is 46.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (17.49× the country average). Demographically, the Refinancing audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Refinancing fans

Demographic split for Refinancing audience in United States
MetricValue
Female47.2%
Male52.8%
Average age46.9
Estimated audience size12,742,152

Audience persona

The typical Refinancing fan in United States is balanced, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Refinancing in United States
RegionReachAffinity
California1,702,1661.21×
Texas1,161,1291.06×
Florida818,9060.95×
New York644,8080.91×
Tennessee433,1571.69×
Georgia426,4411.09×
Illinois406,9510.96×
North Carolina400,3011.04×
Minnesota364,8492×
Pennsylvania364,8220.85×
Virginia350,9461.13×
Michigan332,3271×
Ohio325,2540.83×
New Jersey315,1200.97×
Arizona314,7371.21×
Washington289,1561.13×
Colorado240,9731.2×
Massachusetts240,6370.96×
Maryland234,0341.07×
Missouri224,6101.09×
Indiana213,3990.92×
Nebraska202,5353.17×
South Carolina186,7000.97×
Wisconsin151,8590.79×
Alabama150,7540.85×
Oregon139,3530.95×
Louisiana132,1540.8×
Kentucky131,6560.82×
Nevada131,2101.06×
Oklahoma120,6940.85×
Utah119,6321.05×
Connecticut108,5440.85×
Kansas94,4480.94×
Arkansas92,7760.88×
Iowa86,4990.82×
Mississippi85,4890.81×
Idaho57,0260.89×
New Mexico56,9670.89×
Hawaii55,8901.02×
New Hampshire44,6050.89×
Washington, District of Columbia40,2281.05×
West Virginia38,8970.66×
Rhode Island33,1810.82×
Maine32,5230.71×
Delaware30,8570.88×
Montana24,7670.7×
North Dakota21,7910.83×
Alaska21,2090.78×
South Dakota19,9700.68×
Wyoming14,5970.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Refinancing audience
BrandAffinityCategory
Governor of Michigan17.49×Politics & Society
Goop9.54×Internet & Social Media
Wok11.6×Food & Beverages
Fairy godmother11.98×Literature
Israel3.36×Travel & Leisure
Hipster15.11×Politics & Society
Cherish (group)16.05×Music & Radio
Hibachi11.5×Food & Beverages
El Paso County, Colorado18.13×Travel & Leisure
Vocal harmony6.32×Music & Radio
headspace13.01×Health
Grinch5.6×Movies & TV
Google Home8.67×Technology & Electronics
Grace Slick10.73×Music & Radio
TV Fanatic12.6×Movies & TV
Elsword16.62×Games
Preta Gil19.24×Music & Radio
Kikar HaShabbat14.9×News
Historic site3.81×Arts & Culture
Guitarist (magazine)10.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Refinancing audience
TraitClusterScore
Quality AwarenessPREMIUM1.48
Career OrientationPOWER1.31
Need for SecurityCONSERVATISM1.31
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.21
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Refinancing
CountryShare
United States45.3%
Australia4.3%
Canada4.1%

See Refinancing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Refinancing have in United States?

Refinancing has an estimated audience of 12,742,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Refinancing fans?

47.2% of Refinancing fans are female, 52.8% are male, with an average age of 46.9 years.

Which brands do Refinancing fans like most?

Refinancing fans show strongest brand affinity for Governor of Michigan (17.49×), Goop (9.54×), and Wok (11.6×) over the country average.

Where do Refinancing fans live in United States?

Refinancing fans in United States are most concentrated in California (reach 1,702,166), Texas (reach 1,161,129), and Florida (reach 818,906). These three regions account for the largest share of the active audience.

What other brands do Refinancing fans also like?

Beyond Refinancing itself, the audience over-indexes on Goop (9.54×), Wok (11.6×), Fairy godmother (11.98×), and Israel (3.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Refinancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.