Home equity loan Audience in United States

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Home equity loan has an estimated audience of 6,491,794 people in United States. 49.8% are female, 50.2% are male, average age 46.9. Top regions: Texas, California, Florida. Top brand affinities: Home equity line of credit, Mortgage loans, Craigslist, Refinancing, Mortgage calculator.

The average Home equity loan fan in United States is 46.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Home equity line of credit, Mortgage loans, Craigslist, with strongest over-indexing on Home equity line of credit (12.92× the country average). Demographically, the Home equity loan audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Home equity loan fans

Demographic split for Home equity loan audience in United States
MetricValue
Female49.8%
Male50.2%
Average age46.9
Estimated audience size6,491,794

Audience persona

The typical Home equity loan fan in United States is balanced, around 46.9 years old, with strong Career Orientation tendencies and a notable affinity for Home equity line of credit.

Top regions in United States

Top regions ranked by reach for Home equity loan in United States
RegionReachAffinity
Texas577,7581.04×
California562,1320.79×
Florida390,3160.89×
New York322,6130.89×
North Carolina284,0541.45×
Pennsylvania272,9031.25×
Michigan222,7791.31×
Ohio211,1211.06×
Georgia208,3211.04×
Illinois198,4100.92×
New Jersey175,7571.06×
Indiana173,6111.46×
Virginia166,7091.05×
Washington142,6991.1×
Tennessee133,7861.03×
Missouri130,4331.25×
Arizona119,5530.9×
Minnesota117,2391.26×
Massachusetts114,6140.9×
South Carolina106,5511.09×
Maryland99,5820.89×
Colorado92,7450.91×
Oregon90,5471.22×
Alabama87,1510.96×
Kentucky85,7121.05×
Wisconsin82,0120.84×
Louisiana77,6810.93×
Utah75,1051.29×
Oklahoma69,8330.97×
Connecticut67,5861.04×
Arkansas56,8641.06×
Kansas55,6111.09×
Nevada47,7420.76×
Iowa46,8020.88×
Mississippi45,4770.85×
West Virginia30,9761.02×
Washington, District of Columbia29,3721.51×
Nebraska28,5460.88×
Idaho28,3950.87×
New Mexico26,0200.8×
New Hampshire25,5861×
Maine22,5780.97×
Hawaii19,2890.69×
Delaware17,9871×
Rhode Island16,0380.78×
Montana15,2570.85×
North Dakota11,9650.9×
Alaska11,5540.83×
South Dakota11,0170.73×
Vermont9,8330.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home equity loan audience
BrandAffinityCategory
Home equity line of credit12.92×Business & Career
Mortgage loans4.03×Business & Career
Craigslist3.82×Shopping
Refinancing7.84×Business & Career
Mortgage calculator4.86×Home & Garden
For sale by owner6.03×Home & Garden
Loan3.75×Business & Career
Credit Karma4.48×Business & Career
First-time home buyer grant5.28×Home & Garden
House2.11×Home & Garden
First-time buyer3.71×Shopping
Starter home4.15×Home & Garden
Family1.61×Kids & Family
Business1.58×Business & Career
United States1.62×Travel & Leisure
Chase (bank)2.79×Business & Career
Investment2.09×Business & Career
Finance1.97×Business & Career
YouTube1.52×Movies & TV
Townhouse5.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home equity loan audience
TraitClusterScore
Career OrientationPOWER1.77
Family OrientationCONSERVATISM1.56
LGBTQ+ IdentityOPEN1.5
IndulgenceJOY1.43
Pet OwnershipJOY1.39
Community OrientationOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Home equity loan
CountryShare
United States38.7%
India7.7%
United Kingdom6.8%

See Home equity loan audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Home equity loan have in United States?

Home equity loan has an estimated audience of 6,491,794 people in United States, concentrated in Texas and California.

What is the gender split and age of Home equity loan fans?

49.8% of Home equity loan fans are female, 50.2% are male, with an average age of 46.9 years.

Which brands do Home equity loan fans like most?

Home equity loan fans show strongest brand affinity for Home equity line of credit (12.92×), Mortgage loans (4.03×), and Craigslist (3.82×) over the country average.

Where do Home equity loan fans live in United States?

Home equity loan fans in United States are most concentrated in Texas (reach 577,758), California (reach 562,132), and Florida (reach 390,316). These three regions account for the largest share of the active audience.

What other brands do Home equity loan fans also like?

Beyond Home equity loan itself, the audience over-indexes on Mortgage loans (4.03×), Craigslist (3.82×), Refinancing (7.84×), and Mortgage calculator (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home equity loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.