For sale by owner Audience in United States

For sale by owner has an estimated audience of 14,588,926 people in United States. 52.5% are female, 47.5% are male, average age 45.8. Top regions: Florida, Texas, New York. Top brand affinities: Autism Awareness, Property finder, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average For sale by owner fan in United States is 45.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Autism Awareness, Property finder, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the For sale by owner audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: TV series

Demographics of For sale by owner fans

Demographic split for For sale by owner audience in United States
MetricValue
Female52.5%
Male47.5%
Average age45.8
Estimated audience size14,588,926

Audience persona

The typical For sale by owner fan in United States is balanced, around 45.8 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for For sale by owner in United States
RegionReachAffinity
Florida1,184,5131.2×
Texas959,6810.77×
New York766,2270.94×
California705,6430.44×
Illinois704,2201.45×
Pennsylvania592,7501.21×
Ohio552,3041.23×
North Carolina540,0881.23×
Georgia532,5191.18×
Wisconsin499,3302.27×
Michigan487,6611.28×
Alabama445,6852.19×
New Jersey389,3891.05×
Louisiana376,4272×
Tennessee373,4851.28×
Virginia348,8110.98×
Indiana321,1881.21×
South Carolina279,9721.28×
Missouri259,4961.1×
Kentucky249,5981.36×
Arkansas199,7351.66×
Massachusetts193,3030.67×
Arizona191,8900.64×
Washington189,7910.65×
Iowa187,2001.56×
Mississippi153,8901.28×
Oklahoma153,1940.95×
Maryland147,3910.59×
Connecticut141,5390.97×
Colorado135,7720.59×
Oregon122,3600.73×
Minnesota116,8440.56×
Kansas100,9270.88×
West Virginia88,1261.3×
Utah66,8370.51×
Nevada66,1620.47×
Nebraska65,2160.89×
Idaho64,2750.88×
New Hampshire50,8750.89×
New Mexico48,5060.66×
Maine42,4010.81×
Montana39,8780.99×
Vermont33,2371.3×
Rhode Island31,2620.67×
Delaware29,5960.74×
Alaska26,7000.86×
Hawaii25,2530.4×
South Dakota22,1710.66×
Washington, District of Columbia19,2510.44×
North Dakota15,4860.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for For sale by owner audience
BrandAffinityCategory
Autism Awareness19.03×Health
Property finder11.41×Home & Garden
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Mortgage broker19.26×Business & Career
Income tax13.19×Business & Career
MSN3.61×News
Serviced apartment28.13×Travel & Leisure
Residential area6.4×Home & Garden
Staples (Canada)3.98×Business & Career
Charles, Prince of Wales18.87×Politics & Society
FC Bayern Munich4.46×Sports
Great Clips3.8×Beauty & Wellness
First-time buyer3.43×Shopping
Multiple listing service7.56×Home & Garden
Google Flights2.97×Travel & Leisure
Single-family detached home5.38×Home & Garden
Condominium10.37×Home & Garden
Lace wig2.87×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by For sale by owner audience
TraitClusterScore
Design AffinityPREMIUM2.04
Quality AwarenessPREMIUM1.78
Family OrientationCONSERVATISM1.71
Career OrientationPOWER1.5
Luxury OrientationPREMIUM1.43
TravellingTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for For sale by owner
CountryShare
United States30.6%
Japan8.9%
Germany5.8%

See For sale by owner audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does For sale by owner have in United States?

For sale by owner has an estimated audience of 14,588,926 people in United States, concentrated in Florida and Texas.

What is the gender split and age of For sale by owner fans?

52.5% of For sale by owner fans are female, 47.5% are male, with an average age of 45.8 years.

Which brands do For sale by owner fans like most?

For sale by owner fans show strongest brand affinity for Autism Awareness (19.03×), Property finder (11.41×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do For sale by owner fans live in United States?

For sale by owner fans in United States are most concentrated in Florida (reach 1,184,513), Texas (reach 959,681), and New York (reach 766,227). These three regions account for the largest share of the active audience.

What other brands do For sale by owner fans also like?

Beyond For sale by owner itself, the audience over-indexes on Property finder (11.41×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for For sale by owner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.