Rascasse Audience Intelligence

For sale by owner Audience in United States

A data profile of the people who buy, follow and care about For sale by owner in United States — modelled from more than twelve digital signal sources. For sale by owner has an estimated audience of 14,588,926 people in United States.

#30among TV series in United States#1623among Topic in United States#185in Home & Garden

The average For sale by owner fan in United States is 45.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Property finder, Mortgage broker, Residential area, with strongest over-indexing on Property finder (9.25× the country average).

Demographically, the For sale by owner audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical For sale by owner fan in United States is balanced, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Property finder.

Category: Home & Garden · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the For sale by owner profile in United States.

Audience size
14.6M
in United States
Gender
52.5%♀
47.5% male
Age
45.8
average years
Country rank
#2398
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of For sale by owner fans

52.5% are female, 47.5% are male, average age 45.8.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for For sale by owner audience in United States
MetricValue
Female52.5%
Male47.5%
Average age45.8
Estimated audience size14,588,926
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the For sale by owner audience in United States
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4925%
50+35%
Fig. 04

Worldwide distribution

30.6%

of the worldwide For sale by owner audience comes from United States.

Worldwide audience distribution share by country for For sale by owner
CountryShare
United States30.6%
Japan8.9%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the For sale by owner audience in United States is strongest.

Fig. 05

Top regions by affinity

For sale by owner fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K2.15×
02Wisconsin~500K2.09×
03Alabama~400K2.07×
04Arkansas~200K1.72×
05Iowa~200K1.69×
06Kentucky~300K1.44×
07West Virginia~100K1.41×
08Mississippi~200K1.35×
09Vermont~30K1.35×
10Illinois~700K1.34×
11Tennessee~400K1.32×
12Michigan~500K1.26×
13South Carolina~300K1.26×
14North Carolina~500K1.21×
15Florida~1M1.20×
16Indiana~300K1.20×
17Ohio~500K1.19×
18Georgia~500K1.14×
19Missouri~300K1.10×
20Pennsylvania~500K1.08×
21Montana~40K1.05×
22Virginia~300K0.98×
23New Jersey~400K0.95×
24Oklahoma~200K0.94×
25Connecticut~100K0.94×
26Idaho~70K0.93×
27Alaska~30K0.93×
28Kansas~100K0.92×
29Nebraska~70K0.91×
30New Hampshire~50K0.89×
31Maine~50K0.88×
32New York~700K0.84×
33Delaware~30K0.79×
34South Dakota~30K0.79×
35Oregon~100K0.76×
36Rhode Island~30K0.73×
37North Dakota~20K0.73×
38Texas~900K0.72×
39New Mexico~50K0.72×
40Washington~200K0.66×
41Massachusetts~200K0.63×
42Arizona~200K0.62×
43Minnesota~100K0.61×
44Utah~80K0.60×
45Maryland~100K0.59×
46Colorado~100K0.59×
47Hawaii~40K0.57×
48Washington, District of Columbia~20K0.56×
49Nevada~70K0.51×
50California~600K0.38×
Fig. 06

Affinity by region

Affinity by region — For sale by owner, United States
0.38×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the For sale by owner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for For sale by owner audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure27.41×
02Mortgage brokerBusiness & Career16.12×
03CondominiumHome & Garden13.65×
04Penthouse apartmentHome & Garden9.26×
05Property finderHome & Garden9.25×
06Residential areaHome & Garden8.21×
07Multiple listing serviceHome & Garden6.51×
08Single-family detached homeHome & Garden6.27×
09Home equity line of creditBusiness & Career6.12×
10Home equity loanBusiness & Career6.03×
11TownhouseHome & Garden5.12×
12Commercial propertyBusiness & Career4.55×
13First-time buyerShopping3.26×
14Real propertyHome & Garden3.15×
15Mortgage loansBusiness & Career2.52×
16ApartmentBusiness & Career2.18×
17Real estate brokerHome & Garden2.04×
18RenovationHome & Garden1.88×
19AirbnbTravel & Leisure1.71×
20FurnitureHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the For sale by owner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by For sale by owner audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.17×
Career OrientationPOWER1.89×
Family OrientationCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by For sale by owner audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
ExtroversionTHRILL0.89×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does For sale by owner have in United States?

For sale by owner has an estimated audience of 14,588,926 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of For sale by owner fans?

52.5% of For sale by owner fans are female, 47.5% are male, with an average age of 45.8 years.

03

Which brands do For sale by owner fans like most?

For sale by owner fans show strongest brand affinity for Property finder (9.25×), Mortgage broker (16.12×), and Residential area (8.21×) over the country average.

04

Where do For sale by owner fans live in United States?

For sale by owner fans in United States are most concentrated in Florida (reach ~1M), Texas (reach ~900K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do For sale by owner fans also like?

Beyond For sale by owner itself, the audience over-indexes on Mortgage broker (16.12×), Residential area (8.21×), Serviced apartment (27.41×), and Condominium (13.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See For sale by owner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for For sale by owner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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