Rascasse Audience Intelligence

Townhouse Audience in United States

A data profile of the people who buy, follow and care about Townhouse in United States — modelled from more than twelve digital signal sources. Townhouse has an estimated audience of 10,103,174 people in United States.

#2270among Topic in United States#250in Home & Garden

The average Townhouse fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Michigan, Texas.

Top brand affinities include Terraced house, Littlest Pet Shop (2012 TV series), Mortgage loans, with strongest over-indexing on Terraced house (11.14× the country average).

Demographically, the Townhouse audience skews more female with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Townhouse fan in United States is more female, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Terraced house.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Townhouse profile in United States.

Audience size
10.1M
in United States
Gender
59.3%♀
40.7% male
Age
45.3
average years
Country rank
#3543
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Townhouse fans

59.3% are female, 40.7% are male, average age 45.3.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Townhouse audience in United States
MetricValue
Female59.3%
Male40.7%
Average age45.3
Estimated audience size10,103,174
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Townhouse audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4924%
50+35%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Townhouse audience comes from United States.

Worldwide audience distribution share by country for Townhouse
CountryShare
United States16.0%
United Kingdom5.6%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Townhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Townhouse fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~1M4.09×
02Connecticut~200K2.08×
03South Carolina~200K1.52×
04Maryland~300K1.47×
05Virginia~300K1.35×
06New York~700K1.32×
07California~1.5M1.31×
08Florida~800K1.23×
09Georgia~400K1.21×
10North Carolina~300K1.13×
11Utah~100K1.12×
12New Jersey~300K1.11×
13Massachusetts~200K1.10×
14Texas~900K1.07×
15Arkansas~90K1.05×
16Washington, District of Columbia~30K1.03×
17Delaware~30K1.01×
18Ohio~300K0.98×
19Washington~200K0.98×
20Louisiana~100K0.98×
21Pennsylvania~300K0.95×
22Arizona~200K0.94×
23Tennessee~200K0.94×
24Iowa~80K0.94×
25Illinois~300K0.93×
26Missouri~200K0.93×
27Mississippi~80K0.93×
28Nevada~90K0.91×
29Alabama~100K0.89×
30Kentucky~100K0.89×
31Nebraska~40K0.89×
32South Dakota~20K0.89×
33Indiana~200K0.88×
34Minnesota~100K0.88×
35Oregon~100K0.86×
36West Virginia~40K0.86×
37Rhode Island~30K0.84×
38Oklahoma~90K0.82×
39Kansas~60K0.82×
40North Dakota~20K0.81×
41Idaho~40K0.76×
42Alaska~20K0.75×
43Wisconsin~100K0.74×
44Colorado~100K0.71×
45New Hampshire~30K0.71×
46Hawaii~30K0.70×
47New Mexico~30K0.68×
48Vermont~10K0.68×
49Maine~20K0.62×
50Montana~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Townhouse, United States
0.60×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Townhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Townhouse audience
#·InterestCategoryAffinity×
01Littlest Pet Shop (2012 TV series)Movie / TV Show / Series16.99×
02Terraced houseHome & Garden11.14×
03BungalowHome & Garden8.78×
04For sale by ownerHome & Garden5.12×
05First-time home buyer grantHome & Garden4.68×
06Starter homeHome & Garden4.35×
07Mortgage calculatorHome & Garden3.76×
08First-time buyerShopping3.65×
09Mortgage loansBusiness & Career2.93×
10Real estate brokerHome & Garden2.51×
11ApartmentBusiness & Career2.42×
12HouseHome & Garden2.17×
13Real estateBusiness & Career1.84×
14U.S. stateTravel & Leisure1.84×
15United StatesTravel & Leisure1.65×
16FamilyKids & Family1.64×
17Personal financeBusiness & Career1.60×
18BusinessBusiness & Career1.55×
19Online shoppingShopping1.53×
20BeautyBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Townhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Townhouse audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.78×
Career OrientationPOWER1.66×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Townhouse audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.05×
Healthy LifestyleBALANCE1.07×
Urban LifestyleOPEN1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Townhouse have in United States?

Townhouse has an estimated audience of 10,103,174 people in United States, concentrated in California and Michigan.

02

What is the gender split and age of Townhouse fans?

59.3% of Townhouse fans are female, 40.7% are male, with an average age of 45.3 years.

03

Which brands do Townhouse fans like most?

Townhouse fans show strongest brand affinity for Terraced house (11.14×), Littlest Pet Shop (2012 TV series) (16.99×), and Mortgage loans (2.93×) over the country average.

04

Where do Townhouse fans live in United States?

Townhouse fans in United States are most concentrated in California (reach ~1.5M), Michigan (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Townhouse fans also like?

Beyond Townhouse itself, the audience over-indexes on Littlest Pet Shop (2012 TV series) (16.99×), Mortgage loans (2.93×), House (2.17×), and Starter home (4.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Townhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Townhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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