Townhouse Audience in United States

Townhouse logo

Townhouse has an estimated audience of 10,103,174 people in United States. 59.3% are female, 40.7% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Craigslist, Terraced house, Littlest Pet Shop (2012 TV series), Mortgage loans, House.

The average Townhouse fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Craigslist, Terraced house, Littlest Pet Shop (2012 TV series), with strongest over-indexing on Craigslist (4.86× the country average). Demographically, the Townhouse audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Townhouse fans

Demographic split for Townhouse audience in United States
MetricValue
Female59.3%
Male40.7%
Average age45.3
Estimated audience size10,103,174

Audience persona

The typical Townhouse fan in United States is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Craigslist.

Top regions in United States

Top regions ranked by reach for Townhouse in United States
RegionReachAffinity
California1,386,7641.25×
Texas1,002,8141.15×
Florida902,0091.32×
New York740,3701.31×
Michigan736,9842.79×
Georgia396,6431.27×
North Carolina360,9671.19×
Pennsylvania345,9101.02×
Illinois342,5631.02×
Virginia338,3451.37×
Ohio326,5561.05×
New Jersey300,7581.17×
Maryland270,7221.56×
South Carolina245,9301.62×
Massachusetts235,8781.19×
Washington213,6921.05×
Tennessee201,1910.99×
Arizona191,2740.93×
Indiana172,6500.94×
Missouri158,0850.97×
Connecticut157,8421.56×
Minnesota133,7350.92×
Louisiana129,2940.99×
Alabama124,8940.88×
Colorado118,9370.75×
Kentucky117,7680.93×
Wisconsin112,2620.74×
Utah110,4331.22×
Oregon106,8030.92×
Oklahoma93,6820.84×
Nevada92,4180.95×
Arkansas83,8491.01×
Iowa80,6390.97×
Mississippi79,2940.95×
Kansas65,2750.82×
Nebraska45,5970.9×
West Virginia40,2050.85×
Idaho37,3360.74×
New Mexico33,4510.66×
Washington, District of Columbia33,1521.09×
Hawaii28,6730.66×
Delaware27,6780.99×
Rhode Island26,6720.83×
New Hampshire24,2620.61×
Maine20,3520.56×
South Dakota19,8380.85×
North Dakota15,1500.73×
Alaska13,1100.61×
Montana11,6260.41×
Vermont9,1290.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Townhouse audience
BrandAffinityCategory
Craigslist4.86×Shopping
Terraced house11.14×Home & Garden
Littlest Pet Shop (2012 TV series)16.99×
Mortgage loans2.93×Business & Career
House2.17×Home & Garden
Starter home4.35×Home & Garden
For sale by owner5.12×Home & Garden
First-time buyer3.65×Shopping
Family1.64×Kids & Family
United States1.65×Travel & Leisure
Online shopping1.53×Shopping
Real estate broker2.51×Home & Garden
Real estate1.84×Business & Career
U.S. state1.84×Travel & Leisure
Apartment2.42×Business & Career
Business1.55×Business & Career
Beauty1.51×Beauty & Wellness
First-time home buyer grant4.68×Home & Garden
Mortgage calculator3.76×Home & Garden
Personal finance1.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Townhouse audience
TraitClusterScore
Quality AwarenessPREMIUM1.96
Design AffinityPREMIUM1.77
Family OrientationCONSERVATISM1.55
Career OrientationPOWER1.45
IndulgenceJOY1.43
TravellingTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Townhouse
CountryShare
United States16.0%
United Kingdom5.6%
Japan5.1%

See Townhouse audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Townhouse have in United States?

Townhouse has an estimated audience of 10,103,174 people in United States, concentrated in California and Texas.

What is the gender split and age of Townhouse fans?

59.3% of Townhouse fans are female, 40.7% are male, with an average age of 45.3 years.

Which brands do Townhouse fans like most?

Townhouse fans show strongest brand affinity for Craigslist (4.86×), Terraced house (11.14×), and Littlest Pet Shop (2012 TV series) (16.99×) over the country average.

Where do Townhouse fans live in United States?

Townhouse fans in United States are most concentrated in California (reach 1,386,764), Texas (reach 1,002,814), and Florida (reach 902,009). These three regions account for the largest share of the active audience.

What other brands do Townhouse fans also like?

Beyond Townhouse itself, the audience over-indexes on Terraced house (11.14×), Littlest Pet Shop (2012 TV series) (16.99×), Mortgage loans (2.93×), and House (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Townhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.