Rascasse Audience Intelligence

Townhouse Audience in Germany

A data profile of the people who buy, follow and care about Townhouse in Germany — modelled from more than twelve digital signal sources. Townhouse has an estimated audience of 2,975,361 people in Germany.

#1305among Topic in Germany#181in Home & Garden

The average Townhouse fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Terraced house, Property, Bungalow, with strongest over-indexing on Terraced house (7.05× the country average).

Demographically, the Townhouse audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Townhouse fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Terraced house.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Townhouse profile in Germany.

Audience size
3M
in Germany
Gender
61.4%♀
38.6% male
Age
37.2
average years
Country rank
#2134
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Townhouse fans

61.4% are female, 38.6% are male, average age 37.2.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Townhouse audience in Germany
MetricValue
Female61.4%
Male38.6%
Average age37.2
Estimated audience size2,975,361
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Townhouse audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3922%
40-4921%
50+14%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Townhouse audience comes from Germany.

Worldwide audience distribution share by country for Townhouse
CountryShare
United States16.0%
United Kingdom5.6%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Townhouse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Townhouse fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.86×
02Hessen~300K1.29×
03Hamburg~90K1.28×
04Sachsen~200K1.11×
05Brandenburg~100K1.07×
06Nordrhein-Westfalen~600K1.00×
07Bremen~20K0.97×
08Bayern~500K0.95×
09Niedersachsen~300K0.91×
10Rheinland-Pfalz~100K0.91×
11Schleswig-Holstein~100K0.91×
12Mecklenburg-Vorpommern~50K0.91×
13Saarland~30K0.88×
14Baden-Württemberg~400K0.87×
15Sachsen-Anhalt~60K0.84×
16Thüringen~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Townhouse, Germany
0.82×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Townhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Townhouse audience
#·InterestCategoryAffinity×
01BungalowHome & Garden8.03×
02Terraced houseHome & Garden7.05×
03First-time home buyer grantHome & Garden7.03×
04Mortgage calculatorHome & Garden6.41×
05First-time buyerShopping6.36×
06For sale by ownerHome & Garden5.90×
07Real propertyHome & Garden5.59×
08Starter homeHome & Garden5.55×
09PropertyHome & Garden5.36×
10Real estate brokerHome & Garden5.15×
11ApartmentBusiness & Career2.87×
12AutoScout24Cars & Mobility2.46×
13Home improvementHome & Garden2.27×
14Personal financeBusiness & Career2.25×
15Discount storesShopping1.94×
16BusinessBusiness & Career1.77×
17DesignHome & Garden1.74×
18Online shoppingShopping1.68×
19ShoppingShopping1.65×
20dB’sMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Townhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Townhouse audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.83×
Family OrientationCONSERVATISM1.76×
Career OrientationPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Townhouse audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
Urban LifestyleOPEN1.05×
Healthy LifestyleBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Townhouse have in Germany?

Townhouse has an estimated audience of 2,975,361 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Townhouse fans?

61.4% of Townhouse fans are female, 38.6% are male, with an average age of 37.2 years.

03

Which brands do Townhouse fans like most?

Townhouse fans show strongest brand affinity for Terraced house (7.05×), Property (5.36×), and Bungalow (8.03×) over the country average.

04

Where do Townhouse fans live in Germany?

Townhouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Townhouse fans also like?

Beyond Townhouse itself, the audience over-indexes on Property (5.36×), Bungalow (8.03×), First-time buyer (6.36×), and First-time home buyer grant (7.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Townhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Townhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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