Townhouse Audience in Germany
Townhouse has an estimated audience of 2,975,361 people in Germany. 61.4% are female, 38.6% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Terraced house, Property, Bungalow, First-time buyer, First-time home buyer grant.
The average Townhouse fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Terraced house, Property, Bungalow, with strongest over-indexing on Terraced house (7.05× the country average). Demographically, the Townhouse audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Townhouse fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 37.2 |
| Estimated audience size | 2,975,361 |
Audience persona
The typical Townhouse fan in Germany is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Terraced house.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 664,303 | 1.02× |
| Bayern | 453,401 | 0.95× |
| Baden-Württemberg | 356,448 | 0.88× |
| Hessen | 305,212 | 1.35× |
| Berlin | 280,086 | 2.11× |
| Niedersachsen | 256,875 | 0.89× |
| Sachsen | 171,667 | 1.18× |
| Rheinland-Pfalz | 132,217 | 0.89× |
| Brandenburg | 99,922 | 1.08× |
| Schleswig-Holstein | 88,338 | 0.83× |
| Hamburg | 87,000 | 1.29× |
| Sachsen-Anhalt | 49,925 | 0.65× |
| Mecklenburg-Vorpommern | 46,455 | 0.82× |
| Thüringen | 44,701 | 0.59× |
| Bremen | 22,970 | 0.9× |
| Saarland | 21,509 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Terraced house | 7.05× | Home & Garden |
| Property | 5.36× | Home & Garden |
| Bungalow | 8.03× | Home & Garden |
| First-time buyer | 6.36× | Shopping |
| First-time home buyer grant | 7.03× | Home & Garden |
| Real property | 5.59× | Home & Garden |
| Starter home | 5.55× | Home & Garden |
| Mortgage calculator | 6.41× | Home & Garden |
| Real estate broker | 5.15× | Home & Garden |
| Borussia Dortmund | 1.62× | Sports |
| Personal finance | 2.25× | Business & Career |
| For sale by owner | 5.9× | Home & Garden |
| Shopping | 1.65× | Shopping |
| Design | 1.74× | Home & Garden |
| AutoScout24 | 2.46× | Cars & Mobility |
| Discount stores | 1.94× | Shopping |
| Home improvement | 2.27× | Home & Garden |
| Apartment | 2.87× | Business & Career |
| Online shopping | 1.68× | Shopping |
| Business | 1.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.56 |
| Design Affinity | PREMIUM | 3.52 |
| DIY Mentality | THRILL | 2 |
| Sustainability | BALANCE | 1.98 |
| Luxury Orientation | PREMIUM | 1.77 |
| Travelling | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| United Kingdom | 5.6% |
| Japan | 5.1% |
See Townhouse audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Townhouse have in Germany?
Townhouse has an estimated audience of 2,975,361 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Townhouse fans?
61.4% of Townhouse fans are female, 38.6% are male, with an average age of 37.2 years.
Which brands do Townhouse fans like most?
Townhouse fans show strongest brand affinity for Terraced house (7.05×), Property (5.36×), and Bungalow (8.03×) over the country average.
Where do Townhouse fans live in Germany?
Townhouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 664,303), Bayern (reach 453,401), and Baden-Württemberg (reach 356,448). These three regions account for the largest share of the active audience.
What other brands do Townhouse fans also like?
Beyond Townhouse itself, the audience over-indexes on Property (5.36×), Bungalow (8.03×), First-time buyer (6.36×), and First-time home buyer grant (7.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Townhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.