Business Audience in Germany
Business has an estimated audience of 26,768,537 people in Germany. 53.8% are female, 46.2% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nathan Fillion, Adriana Lima, Vegeta, Hapag-Lloyd, Courteney Cox.
The average Business fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nathan Fillion, Adriana Lima, Vegeta, with strongest over-indexing on Nathan Fillion (42.17× the country average). Demographically, the Business audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 39.2 |
| Estimated audience size | 26,768,537 |
Audience persona
The typical Business fan in Germany is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Nathan Fillion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 6,398,070 | 1.09× |
| Bayern | 4,462,128 | 1.04× |
| Baden-Württemberg | 3,958,984 | 1.08× |
| Hessen | 2,772,520 | 1.36× |
| Niedersachsen | 2,601,734 | 1× |
| Berlin | 1,378,572 | 1.15× |
| Sachsen | 1,289,567 | 0.98× |
| Rheinland-Pfalz | 1,280,468 | 0.95× |
| Schleswig-Holstein | 937,587 | 0.98× |
| Brandenburg | 750,415 | 0.9× |
| Hamburg | 701,608 | 1.16× |
| Thüringen | 625,244 | 0.92× |
| Sachsen-Anhalt | 576,252 | 0.83× |
| Mecklenburg-Vorpommern | 386,926 | 0.76× |
| Saarland | 278,097 | 0.85× |
| Bremen | 217,086 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nathan Fillion | 42.17× | Movies & TV |
| Adriana Lima | 36.96× | Fashion & Accessoires |
| Vegeta | 38.64× | Games |
| Hapag-Lloyd | 38.63× | Travel & Leisure |
| Courteney Cox | 34.03× | Movies & TV |
| Dirk Nowitzki | 38.33× | Sports |
| Yann Sommer | 39.61× | Sports |
| Joel Kinnaman | 42.22× | Movies & TV |
| tom waits | 42.96× | Movies & TV |
| Falling in Reverse | 35.97× | Music & Radio |
| Panama Jack | 39.59× | Fashion & Accessoires |
| Kate Upton | 37.46× | Fashion & Accessoires |
| Within Temptation | 37.28× | Music & Radio |
| Schandmaul | 38.02× | Music & Radio |
| Sonic the Hedgehog (series) | 38.46× | Games |
| Kate McKinnon | 39.76× | Movies & TV |
| Business casual | 42.25× | Fashion & Accessoires |
| Gary Moore | 38.31× | Music & Radio |
| Carcassonne (board game) | 39.44× | Games |
| Kanal 7 | 43.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Career Orientation | POWER | 1.35 |
| Individualism | JOY | 1.31 |
| Luxury Orientation | PREMIUM | 1.19 |
| Travelling | THRILL | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
See Business audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Business have in Germany?
Business has an estimated audience of 26,768,537 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Business fans?
53.8% of Business fans are female, 46.2% are male, with an average age of 39.2 years.
Which brands do Business fans like most?
Business fans show strongest brand affinity for Nathan Fillion (42.17×), Adriana Lima (36.96×), and Vegeta (38.64×) over the country average.
Where do Business fans live in Germany?
Business fans in Germany are most concentrated in Nordrhein-Westfalen (reach 6,398,070), Bayern (reach 4,462,128), and Baden-Württemberg (reach 3,958,984). These three regions account for the largest share of the active audience.
What other brands do Business fans also like?
Beyond Business itself, the audience over-indexes on Adriana Lima (36.96×), Vegeta (38.64×), Hapag-Lloyd (38.63×), and Courteney Cox (34.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.