Rascasse Audience Intelligence

Stuttgart Audience in Germany

A data profile of the people who buy, follow and care about Stuttgart in Germany — modelled from more than twelve digital signal sources. Stuttgart has an estimated audience of 8,320,747 people in Germany.

#6among City in Germany#23among POI in Germany#36in Travel & Leisure

The average Stuttgart fan in Germany is 40.7 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include dB’s, VfB Stuttgart, Shopping, with strongest over-indexing on dB’s (1.52× the country average).

Demographically, the Stuttgart audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stuttgart fan in Germany is balanced, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for dB’s.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stuttgart profile in Germany.

Audience size
8.3M
in Germany
Gender
45.2%♀
54.8% male
Age
40.7
average years
Country rank
#486
POI in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stuttgart fans

45.2% are female, 54.8% are male, average age 40.7.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Stuttgart audience in Germany
MetricValue
Female45.2%
Male54.8%
Average age40.7
Estimated audience size8,320,747
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Stuttgart audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Stuttgart audience comes from Germany.

Worldwide audience distribution share by country for Stuttgart
CountryShare
United States19.4%
Germany18.9%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stuttgart audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stuttgart fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~6M5.76×
02Bayern~1.5M1.10×
03Hessen~700K1.10×
04Rheinland-Pfalz~400K1.02×
05Saarland~90K0.87×
06Nordrhein-Westfalen~1.5M0.74×
07Berlin~300K0.69×
08Hamburg~100K0.66×
09Thüringen~100K0.63×
10Bremen~40K0.63×
11Sachsen~200K0.59×
12Niedersachsen~500K0.58×
13Schleswig-Holstein~200K0.53×
14Sachsen-Anhalt~100K0.49×
15Brandenburg~100K0.48×
16Mecklenburg-Vorpommern~70K0.42×
Fig. 06

Affinity by region

Affinity by region — Stuttgart, Germany
0.42×1.00×5.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stuttgart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stuttgart audience
#·InterestCategoryAffinity×
01VfB StuttgartSports3.33×
02MarktplatzMusic & Radio3.22×
03Baden-WürttembergTravel & Leisure2.84×
04AutoScout24Cars & Mobility2.20×
05HotelsTravel & Leisure1.93×
06NatureHome & Garden1.87×
07Current eventsArts & Culture1.82×
08Physical fitnessSports1.72×
09BeautyBeauty & Wellness1.69×
10Online shoppingShopping1.66×
11Politics and social issuesPolitics & Society1.65×
12Fitness and wellnessSports1.65×
13InstagramInternet & Social Media1.64×
14BusinessBusiness & Career1.61×
15FIFA World CupSports1.60×
16ShoppingShopping1.59×
17DesignHome & Garden1.59×
18Borussia DortmundSports1.58×
19GermanyTravel & Leisure1.57×
20dB’sMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stuttgart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stuttgart audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.56×
Career OrientationPOWER1.53×
ExtroversionTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stuttgart audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
Healthy LifestyleBALANCE1.04×
SustainabilityBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stuttgart have in Germany?

Stuttgart has an estimated audience of 8,320,747 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Stuttgart fans?

45.2% of Stuttgart fans are female, 54.8% are male, with an average age of 40.7 years.

03

Which brands do Stuttgart fans like most?

Stuttgart fans show strongest brand affinity for dB’s (1.52×), VfB Stuttgart (3.33×), and Shopping (1.59×) over the country average.

04

Where do Stuttgart fans live in Germany?

Stuttgart fans in Germany are most concentrated in Baden-Württemberg (reach ~6M), Bayern (reach ~1.5M), and Nordrhein-Westfalen (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Stuttgart fans also like?

Beyond Stuttgart itself, the audience over-indexes on VfB Stuttgart (3.33×), Shopping (1.59×), Germany (1.57×), and Beauty (1.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Stuttgart audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stuttgart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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