Stuttgart Audience in Germany
Stuttgart has an estimated audience of 8,320,747 people in Germany. 45.2% are female, 54.8% are male, average age 40.7. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: VfB Stuttgart, Borussia Dortmund, Shopping, Germany, Beauty.
The average Stuttgart fan in Germany is 40.7 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include VfB Stuttgart, Borussia Dortmund, Shopping, with strongest over-indexing on VfB Stuttgart (3.33× the country average). Demographically, the Stuttgart audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Stuttgart fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 40.7 |
| Estimated audience size | 8,320,747 |
Audience persona
The typical Stuttgart fan in Germany is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for VfB Stuttgart.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 5,527,793 | 4.87× |
| Bayern | 1,592,350 | 1.19× |
| Nordrhein-Westfalen | 1,493,465 | 0.82× |
| Hessen | 754,720 | 1.19× |
| Niedersachsen | 500,713 | 0.62× |
| Rheinland-Pfalz | 441,003 | 1.06× |
| Berlin | 286,968 | 0.77× |
| Sachsen | 252,147 | 0.62× |
| Schleswig-Holstein | 169,199 | 0.57× |
| Thüringen | 136,100 | 0.64× |
| Hamburg | 132,277 | 0.7× |
| Brandenburg | 128,720 | 0.5× |
| Sachsen-Anhalt | 106,596 | 0.49× |
| Saarland | 90,403 | 0.88× |
| Mecklenburg-Vorpommern | 68,171 | 0.43× |
| Bremen | 45,861 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfB Stuttgart | 3.33× | Sports |
| Borussia Dortmund | 1.58× | Sports |
| Shopping | 1.59× | Shopping |
| Germany | 1.57× | Travel & Leisure |
| Beauty | 1.69× | Beauty & Wellness |
| Online shopping | 1.66× | Shopping |
| Baden-Württemberg | 2.84× | Travel & Leisure |
| Design | 1.59× | Home & Garden |
| AutoScout24 | 2.2× | Cars & Mobility |
| 1.64× | Internet & Social Media | |
| Business | 1.61× | Business & Career |
| Politics and social issues | 1.65× | Politics & Society |
| Current events | 1.82× | Arts & Culture |
| Physical fitness | 1.72× | Sports |
| Hotels | 1.93× | Travel & Leisure |
| Marktplatz | 3.22× | Music & Radio |
| Fitness and wellness | 1.65× | Sports |
| Nature | 1.87× | Home & Garden |
| Real estate | 1.92× | Business & Career |
| Automobiles | 1.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Sports Activity | POWER | 1.14 |
| Luxury Orientation | PREMIUM | 1.11 |
| Early Adopter Mentality | POWER | 1.09 |
| Design Affinity | PREMIUM | 1.09 |
| Tradition | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Germany | 19.1% |
| Italy | 5.3% |
See Stuttgart audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Stuttgart have in Germany?
Stuttgart has an estimated audience of 8,320,747 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Stuttgart fans?
45.2% of Stuttgart fans are female, 54.8% are male, with an average age of 40.7 years.
Which brands do Stuttgart fans like most?
Stuttgart fans show strongest brand affinity for VfB Stuttgart (3.33×), Borussia Dortmund (1.58×), and Shopping (1.59×) over the country average.
Where do Stuttgart fans live in Germany?
Stuttgart fans in Germany are most concentrated in Baden-Württemberg (reach 5,527,793), Bayern (reach 1,592,350), and Nordrhein-Westfalen (reach 1,493,465). These three regions account for the largest share of the active audience.
What other brands do Stuttgart fans also like?
Beyond Stuttgart itself, the audience over-indexes on Borussia Dortmund (1.58×), Shopping (1.59×), Germany (1.57×), and Beauty (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stuttgart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.