Marktplatz Audience in Germany
Marktplatz has an estimated audience of 6,533,798 people in Germany. 48.4% are female, 51.6% are male, average age 38.8. Top regions: Baden-Württemberg, Hessen, Nordrhein-Westfalen. Top brand affinities: Stradivarius, KLIX (AM), Israel, Škoda Kodiaq, Home Delivery.
The average Marktplatz fan in Germany is 38.8 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Hessen, Nordrhein-Westfalen. Top brand affinities include Stradivarius, KLIX (AM), Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Marktplatz audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Marktplatz fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 38.8 |
| Estimated audience size | 6,533,798 |
Audience persona
The typical Marktplatz fan in Germany is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 2,340,303 | 2.63× |
| Hessen | 1,557,546 | 3.13× |
| Nordrhein-Westfalen | 1,290,592 | 0.9× |
| Bayern | 1,097,052 | 1.04× |
| Rheinland-Pfalz | 561,369 | 1.71× |
| Niedersachsen | 420,185 | 0.66× |
| Sachsen-Anhalt | 242,772 | 1.43× |
| Sachsen | 208,076 | 0.65× |
| Schleswig-Holstein | 150,942 | 0.64× |
| Mecklenburg-Vorpommern | 115,116 | 0.92× |
| Brandenburg | 99,206 | 0.49× |
| Thüringen | 70,280 | 0.42× |
| Saarland | 68,153 | 0.85× |
| Berlin | 37,190 | 0.13× |
| Hamburg | 24,570 | 0.17× |
| Bremen | 12,178 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.45× | Music & Radio |
| Israel | 1.87× | Travel & Leisure |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Home Delivery | 1.59× | Food & Beverages |
| Volvo V60 | 2.66× | Cars & Mobility |
| Golem | 1.68× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.38× | Music & Radio |
| Theocracy | 4.74× | Music & Radio |
| Coworking | 1.79× | Business & Career |
| Building insulation | 1.83× | Home & Garden |
| Zagreb | 1.63× | Travel & Leisure |
| Keeper (password manager) | 1.76× | Technology & Electronics |
| Carrie (novel) | 2.23× | Literature |
| Chalkidiki | 1.62× | Travel & Leisure |
| Glashütte | 1.68× | Travel & Leisure |
| San Gil | 1.53× | Travel & Leisure |
| Phil Campbell (musician) | 1.85× | Music & Radio |
| Pantsuit | 2.32× | Fashion & Accessoires |
| The Equalizer | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| Sports Activity | POWER | 1.07 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.1% |
| Switzerland | 6.5% |
| Austria | 5.1% |
See Marktplatz audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does Marktplatz have in Germany?
Marktplatz has an estimated audience of 6,533,798 people in Germany, concentrated in Baden-Württemberg and Hessen.
What is the gender split and age of Marktplatz fans?
48.4% of Marktplatz fans are female, 51.6% are male, with an average age of 38.8 years.
Which brands do Marktplatz fans like most?
Marktplatz fans show strongest brand affinity for Stradivarius (1.97×), KLIX (AM) (2.45×), and Israel (1.87×) over the country average.
Where do Marktplatz fans live in Germany?
Marktplatz fans in Germany are most concentrated in Baden-Württemberg (reach 2,340,303), Hessen (reach 1,557,546), and Nordrhein-Westfalen (reach 1,290,592). These three regions account for the largest share of the active audience.
What other brands do Marktplatz fans also like?
Beyond Marktplatz itself, the audience over-indexes on KLIX (AM) (2.45×), Israel (1.87×), Škoda Kodiaq (1.63×), and Home Delivery (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marktplatz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.