Marktplatz Audience in Germany
A data profile of the people who buy, follow and care about Marktplatz in Germany — modelled from more than twelve digital signal sources. Marktplatz has an estimated audience of 7,062,808 people in Germany.
The average Marktplatz fan in Germany is 39.0 years old, balanced, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Hessen, Nordrhein-Westfalen.
Top brand affinities include Nature, Stuttgart, Germany, with strongest over-indexing on Nature (2.58× the country average).
Demographically, the Marktplatz audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Marktplatz fan in Germany is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Marktplatz profile in Germany.
Search interest · 12-month trend
Demographics of Marktplatz fans
48.0% are female, 52.0% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 39.0 |
| Estimated audience size | 7,062,808 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Marktplatz audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 84.3% |
| Switzerland | 6.4% |
| Austria | 5.1% |
Geography
Where the Marktplatz audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~1.5M | 3.17× | |
| 02 | Baden-Württemberg | ~2.5M | 2.57× | |
| 03 | Rheinland-Pfalz | ~600K | 1.73× | |
| 04 | Sachsen-Anhalt | ~200K | 1.45× | |
| 05 | Bayern | ~1M | 1.02× | |
| 06 | Nordrhein-Westfalen | ~1.5M | 0.91× | |
| 07 | Mecklenburg-Vorpommern | ~100K | 0.89× | |
| 08 | Saarland | ~70K | 0.89× | |
| 09 | Niedersachsen | ~400K | 0.65× | |
| 10 | Sachsen | ~200K | 0.65× | |
| 11 | Schleswig-Holstein | ~200K | 0.65× | |
| 12 | Brandenburg | ~100K | 0.49× | |
| 13 | Thüringen | ~80K | 0.45× | |
| 14 | Bremen | ~20K | 0.27× | |
| 15 | Hamburg | ~30K | 0.18× | |
| 16 | Berlin | ~40K | 0.14× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Marktplatz audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stuttgart | Travel & Leisure | 3.22× | ||
| 02 | Eurodance | Music & Radio | 2.78× | ||
| 03 | Nature | Home & Garden | 2.58× | ||
| 04 | Vacations | Travel & Leisure | 2.53× | ||
| 05 | MSN | News | 2.37× | ||
| 06 | Lodging | Travel & Leisure | 2.23× | ||
| 07 | Concerts | Music & Radio | 2.22× | ||
| 08 | Self-confidence | Health | 2.04× | ||
| 09 | Family | Kids & Family | 1.95× | ||
| 10 | Crossword | Games | 1.88× | ||
| 11 | Technology & Electronics | 1.78× | |||
| 12 | Social media marketing | Business & Career | 1.75× | ||
| 13 | German language | Politics & Society | 1.73× | ||
| 14 | Swimsuit | Fashion & Accessoires | 1.70× | ||
| 15 | Drawing | Home & Garden | 1.65× | ||
| 16 | Netherlands | Travel & Leisure | 1.61× | ||
| 17 | Germany | Travel & Leisure | 1.55× | ||
| 18 | Düsseldorf | Travel & Leisure | 1.54× | ||
| 19 | Self care | Health | 1.54× | ||
| 20 | Political party | Politics & Society | 1.52× |
Personality of the Marktplatz audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Extroversion | THRILL | 1.20× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.87× | |
| Creativity | OPEN | 0.90× | |
| Pet Ownership | JOY | 0.91× |
Frequently asked questions
How many fans does Marktplatz have in Germany?
Marktplatz has an estimated audience of 7,062,808 people in Germany, concentrated in Baden-Württemberg and Hessen.
What is the gender split and age of Marktplatz fans?
48.0% of Marktplatz fans are female, 52.0% are male, with an average age of 39.0 years.
Which brands do Marktplatz fans like most?
Marktplatz fans show strongest brand affinity for Nature (2.58×), Stuttgart (3.22×), and Germany (1.55×) over the country average.
Where do Marktplatz fans live in Germany?
Marktplatz fans in Germany are most concentrated in Baden-Württemberg (reach ~2.5M), Hessen (reach ~1.5M), and Nordrhein-Westfalen (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Marktplatz fans also like?
Beyond Marktplatz itself, the audience over-indexes on Stuttgart (3.22×), Germany (1.55×), Family (1.95×), and Vacations (2.53×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Marktplatz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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