Political party Audience in Germany
Political party has an estimated audience of 5,853,997 people in Germany. 44.7% are female, 55.3% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Humanities, Election, Modernity, Politics, Political science.
The average Political party fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Humanities, Election, Modernity, with strongest over-indexing on Humanities (4.9× the country average). Demographically, the Political party audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Political party fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 42.9 |
| Estimated audience size | 5,853,997 |
Audience persona
The typical Political party fan in Germany is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Humanities.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 896,439 | 0.7× |
| Bayern | 683,698 | 0.73× |
| Baden-Württemberg | 645,275 | 0.81× |
| Hessen | 435,272 | 0.98× |
| Niedersachsen | 356,577 | 0.63× |
| Berlin | 354,462 | 1.35× |
| Rheinland-Pfalz | 266,861 | 0.91× |
| Sachsen | 174,155 | 0.61× |
| Sachsen-Anhalt | 151,088 | 1× |
| Thüringen | 143,603 | 0.96× |
| Schleswig-Holstein | 142,848 | 0.68× |
| Brandenburg | 129,264 | 0.71× |
| Mecklenburg-Vorpommern | 122,662 | 1.1× |
| Saarland | 121,937 | 1.7× |
| Bremen | 119,662 | 2.39× |
| Hamburg | 100,266 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Humanities | 4.9× | Politics & Society |
| Election | 6.11× | Politics & Society |
| Modernity | 5.16× | Arts & Culture |
| Politics | 2.42× | Politics & Society |
| Political science | 4.37× | Business & Career |
| YouTube | 1.72× | Movies & TV |
| Online shopping | 1.52× | Shopping |
| Design | 1.5× | Home & Garden |
| Beauty | 1.52× | Beauty & Wellness |
| Current events | 1.8× | Arts & Culture |
| Bluesky | 4.72× | Internet & Social Media |
| 1.58× | Internet & Social Media | |
| Soccer | 1.68× | Sports |
| Politics and social issues | 1.56× | Politics & Society |
| Business | 1.51× | Business & Career |
| Physical fitness | 1.61× | Sports |
| Nature | 1.82× | Home & Garden |
| Family | 1.63× | Kids & Family |
| Tagesschau | 1.56× | Movies & TV |
| Broadcasting | 2.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Tradition | CONSERVATISM | 1.48 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Pet Ownership | JOY | 1.22 |
| Spirituality | BALANCE | 1.21 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 7.3% |
| Italy | 5.7% |
See Political party audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Political party have in Germany?
Political party has an estimated audience of 5,853,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Political party fans?
44.7% of Political party fans are female, 55.3% are male, with an average age of 42.9 years.
Which brands do Political party fans like most?
Political party fans show strongest brand affinity for Humanities (4.9×), Election (6.11×), and Modernity (5.16×) over the country average.
Where do Political party fans live in Germany?
Political party fans in Germany are most concentrated in Nordrhein-Westfalen (reach 896,439), Bayern (reach 683,698), and Baden-Württemberg (reach 645,275). These three regions account for the largest share of the active audience.
What other brands do Political party fans also like?
Beyond Political party itself, the audience over-indexes on Election (6.11×), Modernity (5.16×), Politics (2.42×), and Political science (4.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Political party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.