Rascasse Audience Intelligence

Political party Audience in Brazil

A data profile of the people who buy, follow and care about Political party in Brazil — modelled from more than twelve digital signal sources. Political party has an estimated audience of 4,377,489 people in Brazil.

#1046among Topic in Brazil#91in Politics & Society

The average Political party fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Political party profile in Brazil.

Audience size
4.4M
in Brazil
Gender
57.1%♀
42.9% male
Age
39.7
average years
Country rank
#1562
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Political party fans

57.1% are female, 42.9% are male, average age 39.7.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Political party audience in Brazil
MetricValue
Female57.1%
Male42.9%
Average age39.7
Estimated audience size4,377,489
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Political party audience in Brazil
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4919%
50+24%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Political party audience comes from Brazil.

Worldwide audience distribution share by country for Political party
CountryShare
United States16.9%
India7.3%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Political party audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Political party fans by region: top regions in Brazil
#RegionReachAffinity×
01Rondônia~40K1.08×
02Piauí~60K1.06×
03Sergipe~50K1.05×
04Rio Grande do Norte~80K1.04×
05Roraima~10K1.04×
06Paraíba~90K1.03×
07Amazonas~80K1.03×
08Acre~20K1.03×
09Alagoas~70K1.02×
10Mato Grosso~80K1.01×
11Federal District~70K1.01×
12Mato Grosso do Sul~60K1.01×
13Tocantins~30K1.00×
14Amapá~20K1.00×
15Maranhão~100K0.99×
16Espírito Santo~90K0.99×
17Pará~100K0.98×
18Pernambuco~200K0.96×
19Ceará~200K0.96×
20Goiás~200K0.96×
21Santa Catarina~200K0.94×
22Bahia~300K0.93×
23Rio Grande do Sul~200K0.93×
24Paraná~200K0.92×
25Minas Gerais~400K0.90×
26Rio de Janeiro~400K0.89×
27São Paulo~900K0.75×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Brazil

See Political party audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Political party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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