Rascasse Audience Intelligence

Political party Audience in United States

A data profile of the people who buy, follow and care about Political party in United States — modelled from more than twelve digital signal sources. Political party has an estimated audience of 23,404,542 people in United States.

#916among Topic in United States#74in Politics & Society

The average Political party fan in United States is 44.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Political party profile in United States.

Audience size
23.4M
in United States
Gender
49.3%♀
50.7% male
Age
44.2
average years
Country rank
#1338
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Political party fans

49.3% are female, 50.7% are male, average age 44.2.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Political party audience in United States
MetricValue
Female49.3%
Male50.7%
Average age44.2
Estimated audience size23,404,542
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Political party audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3917%
40-4921%
50+35%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Political party audience comes from United States.

Worldwide audience distribution share by country for Political party
CountryShare
United States16.9%
India7.3%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Political party audience in United States is strongest.

Fig. 05

Top regions by affinity

Political party fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.87×
02Virginia~1M1.82×
03Texas~3M1.59×
04North Carolina~900K1.30×
05Kentucky~400K1.26×
06Maryland~500K1.20×
07Oklahoma~300K1.19×
08California~3M1.18×
09Kansas~200K1.16×
10New Mexico~100K1.13×
11North Dakota~50K1.13×
12Arizona~500K1.12×
13West Virginia~100K1.12×
14South Carolina~400K1.10×
15Louisiana~300K1.10×
16Georgia~800K1.09×
17Alabama~400K1.09×
18Florida~1.5M1.08×
19Nebraska~100K1.08×
20Delaware~70K1.07×
21Idaho~100K1.06×
22Wyoming~40K1.06×
23Missouri~400K1.05×
24Pennsylvania~800K1.04×
25South Dakota~60K1.03×
26Indiana~400K1.02×
27Utah~200K1.02×
28Arkansas~200K1.02×
29Alaska~50K1.01×
30Mississippi~200K1.00×
31Ohio~700K0.95×
32Michigan~600K0.93×
33Nevada~200K0.92×
34Iowa~200K0.92×
35Rhode Island~70K0.91×
36Washington~400K0.86×
37Hawaii~90K0.85×
38Oregon~200K0.84×
39Montana~50K0.83×
40Illinois~600K0.82×
41Colorado~300K0.81×
42Maine~70K0.81×
43New Jersey~500K0.80×
44Connecticut~200K0.79×
45New York~1M0.78×
46Massachusetts~300K0.76×
47Wisconsin~300K0.76×
48Minnesota~200K0.74×
49New Hampshire~70K0.74×
50Tennessee~300K0.71×
Fig. 06

Affinity by region

Affinity by region — Political party, United States
0.71×1.00×2.87×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Political party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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