Rascasse Audience Intelligence

Sports Audience in Brazil

A data profile of the people who buy, follow and care about Sports in Brazil — modelled from more than twelve digital signal sources. Sports has an estimated audience of 38,308,261 people in Brazil.

#3among Lifestyle cluster in Brazil#4among Topic in Brazil#10in Sports

The average Sports fan in Brazil is 39.6 years old, balanced, and lives primarily in Pernambuco.

The audience is concentrated in Pernambuco, São Paulo, Minas Gerais.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports profile in Brazil.

Audience size
38.3M
in Brazil
Gender
54.1%♀
45.9% male
Age
39.6
average years
Country rank
#26
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports fans

54.1% are female, 45.9% are male, average age 39.6.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Sports audience in Brazil
MetricValue
Female54.1%
Male45.9%
Average age39.6
Estimated audience size38,308,261
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Sports audience in Brazil
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Sports audience comes from Brazil.

Worldwide audience distribution share by country for Sports
CountryShare
United States20.3%
Japan8.3%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Sports fans by region: top regions in Brazil
#RegionReachAffinity×
01Pernambuco~7.5M14.49×
02Paraíba~900K1.19×
03Alagoas~600K1.00×
04Ceará~1M0.74×
05Rio Grande do Norte~400K0.68×
06Bahia~1.5M0.61×
07Amazonas~400K0.55×
08Piauí~300K0.55×
09Maranhão~500K0.54×
10Pará~600K0.47×
11Sergipe~200K0.47×
12Roraima~50K0.44×
13Minas Gerais~1.5M0.43×
14Rio de Janeiro~1.5M0.43×
15Tocantins~100K0.42×
16Espírito Santo~300K0.39×
17Acre~50K0.39×
18Mato Grosso~300K0.36×
19Amapá~50K0.36×
20Rio Grande do Sul~800K0.35×
21Federal District~200K0.35×
22Rondônia~100K0.35×
23Goiás~500K0.34×
24Mato Grosso do Sul~200K0.32×
25Santa Catarina~600K0.31×
26São Paulo~3M0.30×
27Paraná~700K0.28×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →