Sports Audience in Brazil
Sports has an estimated audience of 38,308,261 people in Brazil. 54.1% are female, 45.9% are male, average age 39.6. Top regions: Pernambuco, São Paulo, Minas Gerais.
The average Sports fan in Brazil is 39.6 years old, balanced, and lives primarily in Pernambuco. The audience is concentrated in Pernambuco, São Paulo, Minas Gerais. Demographically, the Sports audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 39.6 |
| Estimated audience size | 38,308,261 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Pernambuco | 7,425,000 | 14.49× |
| São Paulo | 2,999,011 | 0.3× |
| Minas Gerais | 1,719,079 | 0.43× |
| Bahia | 1,544,083 | 0.61× |
| Rio de Janeiro | 1,535,153 | 0.43× |
| Ceará | 1,239,399 | 0.74× |
| Paraíba | 918,677 | 1.19× |
| Rio Grande do Sul | 793,210 | 0.35× |
| Paraná | 657,312 | 0.28× |
| Pará | 585,758 | 0.47× |
| Alagoas | 557,365 | 1× |
| Santa Catarina | 549,109 | 0.31× |
| Maranhão | 515,518 | 0.54× |
| Goiás | 492,338 | 0.34× |
| Rio Grande do Norte | 431,342 | 0.68× |
| Amazonas | 364,628 | 0.55× |
| Espírito Santo | 312,914 | 0.39× |
| Piauí | 288,826 | 0.54× |
| Mato Grosso | 257,466 | 0.36× |
| Federal District | 223,520 | 0.35× |
| Sergipe | 186,848 | 0.47× |
| Mato Grosso do Sul | 176,595 | 0.32× |
| Rondônia | 109,440 | 0.34× |
| Tocantins | 104,220 | 0.41× |
| Acre | 48,386 | 0.36× |
| Amapá | 45,663 | 0.34× |
| Roraima | 45,434 | 0.42× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.2 |
| Quality Awareness | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.2 |
| Design Affinity | PREMIUM | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
| Community Orientation | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
See Sports audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Food (37,833,570)
- Shopping (37,669,704)
- Consumer electronics (37,455,299)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.