Sports Audience in Italy
Sports has an estimated audience of 34,738,064 people in Italy. 49.7% are female, 50.3% are male, average age 41.8. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Eyelid, City of Brussels, Brogue shoe, Shopaholic, PCI Concursos.
The average Sports fan in Italy is 41.8 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Eyelid, City of Brussels, Brogue shoe, with strongest over-indexing on Eyelid (1.91× the country average). Demographically, the Sports audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.8 |
| Estimated audience size | 34,738,064 |
Audience persona
The typical Sports fan in Italy is balanced, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Eyelid.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,646,065 | 1.09× |
| Campania | 3,799,536 | 0.97× |
| Lazio | 3,658,116 | 0.86× |
| Veneto | 3,299,319 | 1.2× |
| Sicilia | 3,190,129 | 1.06× |
| Emilia-Romagna | 2,786,365 | 0.98× |
| Piedmont | 2,633,789 | 1.02× |
| Puglia | 2,514,094 | 1.05× |
| Tuscany | 2,350,641 | 1.02× |
| Sardinia | 949,180 | 0.97× |
| Liguria | 866,530 | 0.89× |
| Calabria | 863,717 | 0.81× |
| Trentino-Alto Adige/Südtirol | 834,638 | 1.86× |
| Marche | 786,693 | 0.91× |
| Friuli-Venezia Giulia | 696,692 | 1.06× |
| Abruzzo | 591,878 | 0.77× |
| Umbria | 422,870 | 0.75× |
| Basilicata | 258,248 | 0.81× |
| Aosta Valley | 112,275 | 1.45× |
| Molise | 73,820 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelid | 1.91× | Beauty & Wellness |
| City of Brussels | 2.14× | Travel & Leisure |
| Brogue shoe | 1.94× | Fashion & Accessoires |
| Shopaholic | 1.65× | Movies & TV |
| PCI Concursos | 1.54× | Shopping |
| CorePower Yoga | 1.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.69 |
| Community Orientation | OPEN | 1.66 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Tradition | CONSERVATISM | 1.18 |
| Social Media Usage | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
See Sports audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Sports have in Italy?
Sports has an estimated audience of 34,738,064 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Sports fans?
49.7% of Sports fans are female, 50.3% are male, with an average age of 41.8 years.
Which brands do Sports fans like most?
Sports fans show strongest brand affinity for Eyelid (1.91×), City of Brussels (2.14×), and Brogue shoe (1.94×) over the country average.
Where do Sports fans live in Italy?
Sports fans in Italy are most concentrated in Lombardy (reach 6,646,065), Campania (reach 3,799,536), and Lazio (reach 3,658,116). These three regions account for the largest share of the active audience.
What other brands do Sports fans also like?
Beyond Sports itself, the audience over-indexes on City of Brussels (2.14×), Brogue shoe (1.94×), Shopaholic (1.65×), and PCI Concursos (1.54×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.